What You’ll Do: Build, customize, and optimize Shopify storefronts Work on theme development, custom sections, and app integrations Implement tracking, scripts, and third-party tools Assist with minor WordPress website updates or landing pages Collaborate with marketing and design teams for performance-focused changes Who You Are: 2–5 years of experience in Shopify development (Liquid, APIs, themes). Experience working with at least one D2C brand. Familiar with basic WordPress workflows (Elementor, themes, plugins). Comfortable with responsive design, performance tuning, and clean code. Show more Show less
We’re looking for a smart, driven Marketing Intern to join our team full-time at our office. This role is perfect for someone who wants hands-on experience across multiple functions of marketing – from content to campaigns, creators to conversions. What You’ll Be Doing • Assist in social media planning and execution (Instagram, WhatsApp, etc.) • Coordinate with creators/influencers to get high-quality content produced regularly • Help execute WhatsApp marketing campaigns for engagement and retention • Track and report campaign performance using basic analytics tools • Support with data management and reporting for marketing activities • Brainstorm creative ideas for posts, offers, and new campaigns • Work closely with the founder and marketing team to get things done. Who You Are • Prior experience in marketing, content creation, or analytics (internships/freelance/project s count!) • Strong interest in D2C brands, skincare, or digital-first businesses • Confident communicator – especially with creators and vendors • Comfortable juggling multiple things at once, across platforms • Hungry to learn, grow fast, and make an impact
About Taupe Taupe is building India’s first sensitive skin-first skincare brand. Powered by probiotics and backed by science, our products are designed for real Indian skin. We create skincare that is smart, gentle, and effective, with over 10,000 glowing customer stories to date. If you love storytelling, creativity, and building brands that actually make a difference, this is your place. What You’ll Do As our Marketing specialist, you will shape how Taupe shows up across platforms and in people’s lives. You will lead all brand communication across digital, influencer, community, and offline touchpoints. From managing content calendars to building creator campaigns, from planning real-world events to crafting UGC ideas that scale, you will be the voice and energy behind Taupe. Your Role Will Include Managing the content calendar across Instagram, email, WhatsApp, and website Writing and ideating content for campaigns, reels, ads, product launches, and everyday storytelling Planning and executing influencer strategies across barter, paid, and UGC partnerships Creating clear briefs for creators and turning influencer content into brand and ad assets Working with the performance team to write high-converting ad copy and test content hooks Overseeing content production including shoots, editing coordination, and organizing the brand asset library Leading offline activations like pop-ups, sampling drives, and event partnerships Collaborating with internal teams across growth, operations, and creative to deliver campaigns Monitoring content performance to improve CTR, engagement, CAC, and retention What We’re Looking For 3 to 5 years of experience in brand, content, or communication roles in a D2C, skincare, beauty, or lifestyle brand Strong storytelling skills and an instinct for content that resonates with consumers Experience managing influencer campaigns and UGC content across digital channels Ability to plan both digital and offline initiatives like pop-ups, events, and sampling Excellent copywriting skills across ads, social media, emails, scripts, and web Highly organized, proactive, and comfortable working in a fast-paced brand environment Familiarity with tools like Meta Ads Manager, Shopify, Klaviyo, Notion, and Canva Willingness to work from our Mohali headquarters in an in-office setup
We're Hiring: Marketing Associate (Full-Time) Location: Indian School of Business, Mohali Experience: Fresher or up to 1 year Start Date: Immediate Taupe is India’s 1st homegrown vegan milk-based sensitive skincare brand – and we’re on a mission to change how India cares for its skin, one probiotic-powered product at a time. We’re looking for a dynamic, hands-on marketing associate who wants to build a D2C brand from the ground up, someone who will work directly with the founder across influencer marketing, social media, offline brand activations, and campaign execution . Think of this as a startup bootcamp in skincare, you'll do a bit of everything, learn a ton, and leave your mark on a brand that’s just getting started. What You’ll Be Doing: Work directly with the founder on day-to-day brand-building tasks Manage and coordinate influencer marketing campaigns Assist in social media strategy, content ideas, posting and tracking growth Support offline brand activations, pop-ups, college collaborations, etc. Coordinate between vendors, partners, and internal teams for marketing ops Take initiative, experiment, and bring fresh ideas to the table Who You Are: A recent graduate or someone with 0–1 years of experience in marketing/content/brand Passionate about beauty, skincare, and digital-first brands A go-getter who’s proactive, self-driven, and can thrive in chaos You write well, think creatively, and are not afraid of spreadsheets You want to learn everything about how a consumer brand is built from scratch Why Join Us: You’ll work right alongside the founder and see the impact of your work every day This is not a corporate role — it’s for someone who wants to build something meaningful and get their hands dirty doing it Be a part of a fast-growing D2C startup with real users, real love, and real revenue.
About Us: Taupe is a homegrown, science-backed skincare brand for sensitive skin, powered by vegan milk and probiotics. We’re scaling fast across D2C and Amazon – and now we’re looking for a results-driven performance marketer to take our ads and sales to the next level. Role Overview: We are seeking a Performance Marketing Specialist who can run, analyze, and optimize Meta and Google Ads campaigns to drive ROAS, conversions, and sales growth . You’ll be responsible for campaign strategy, execution, data analysis, and continuous optimization. Key Responsibilities: Plan, launch, and manage paid campaigns on Meta and Google. Track daily performance, analyze data, and make optimizations to improve ROAS & reduce CAC. Identify high-performing creatives, audiences, and ad copies through A/B testing. Collaborate with design/content teams to create high-converting ads. Prepare weekly reports with actionable insights. Stay up to date with the latest trends, algorithm updates, and best practices in paid marketing. Requirements: 2–4 years of hands-on experience managing Meta & Google Ads for e-commerce/D2C brands. Proven track record of increasing ROAS and scaling campaigns profitably. Strong analytical skills with the ability to turn numbers into action plans. Experience with audience targeting, conversion tracking, and A/B testing. Detail-oriented, data-driven, and results-focused mindset. What We Offer: Competitive salary based on experience. Opportunity to grow with a fast-scaling skincare brand. Creative freedom to test and execute campaigns.
About Taupe Taupe is India’s first homegrown sensitive skincare brand powered by vegan milk and probiotics. We’re on a mission to create dermatologically tested, 100% vegan formulations that care for Indian skin in Indian climates. We’re now looking for a Digital Marketing Specialist to join our growing team and help us scale from a startup into a household name. What You’ll Do • Own and execute end-to-end digital marketing campaigns across Meta, Google, Amazon Ads, and emerging channels. • Manage and optimize D2C performance marketing (CAC, ROAS, CTR, and conversions). • Drive retention and lifecycle marketing through email, SMS, and WhatsApp automation. • Work with content and design teams to produce high-performing creatives and landing pages. • Analyze data, track KPIs, and create actionable reports to continuously improve results. • Collaborate with influencers, agencies, and platform partners (Amazon, Blinkit, Purplle, etc.) to maximize reach. • Experiment with new digital trends (UGC, reels, micro-educators, QR campaigns) to engage Gen Z audiences What We’re Looking For • 1-2 years of experience in digital/performance marketing (preferably D2C/consumer brands). • Hands-on expertise in Meta Ads Manager, Google Ads, and Analytics. • Strong understanding of CAC, LTV, ROAS, funnels, and retention metrics. • Knowledge of Shopify, Klaviyo/Mailchimp, and automation tools is a plus. • Creative mindset with a data-first approach. • Passion for beauty, skincare, or consumer brands is a big bonus. Why Join Us? ✨ Be part of a fast-growing skincare disruptor in India. ✨ Opportunity to own and scale marketing across multiple channels. ✨ Work directly with the founder and leadership team. ✨ Flexible, fast-paced, and entrepreneurial environment. ✨ A chance to build an iconic brand that will reshape sensitive skincare.
As a visionary Co-founder (Marketing & Growth) at Taupe, you will play a crucial role in taking our brand to the next level. You will lead the Direct-to-Consumer (D2C) growth and marketing strategy, focusing on customer acquisition, influencer collaborations, performance marketing, and brand building. Additionally, you will be responsible for scaling distribution and partnerships, expanding our presence beyond D2C into new marketplaces and retail outlets. Your role will also involve optimizing conversions, pricing, and bundling strategies to enhance revenue and retention rates. Moreover, you will drive investment and strategic growth initiatives, playing a key role in capital infusion and facilitating future funding rounds. The ideal candidate for this position is a marketing and growth leader with at least 5 years of experience in scaling D2C brands. You should be passionate about beauty, skincare, and sustainability, demonstrating a data-driven approach with a proven track record in customer acquisition and retention. An entrepreneurial mindset is essential for this role, as you will be required to invest in the brand's growth and work closely with a driven founder to achieve our shared goals.,