Performance Specialist

About Us:

Taupe is a homegrown, science-backed skincare brand for sensitive skin, powered by vegan milk and probiotics. We’re scaling fast across D2C and Amazon – and now we’re looking for a results-driven performance marketer to take our ads and sales to the next level.

Role Overview:

Performance Marketing Specialist

Key Responsibilities:

• Plan, launch, and manage paid campaigns on Meta and Google.
• Track daily performance, analyze data, and make optimizations to improve ROAS & reduce CAC.
• Identify high-performing creatives, audiences, and ad copies through A/B testing.
• Collaborate with design/content teams to create high-converting ads.
• Prepare weekly reports with actionable insights.
• Stay up to date with the latest trends, algorithm updates, and best practices in paid marketing.

Requirements:

• 2–4 years of hands-on experience managing 

  Meta & Google Ads

   for e-commerce/D2C brands.
• Proven track record of increasing ROAS and scaling campaigns profitably.
• Strong analytical skills with the ability to turn numbers into action plans.
• Experience with audience targeting, conversion tracking, and A/B testing.
• Detail-oriented, data-driven, and results-focused mindset.

What We Offer:

• Competitive salary based on experience.
• Opportunity to grow with a fast-scaling skincare brand.
• Creative freedom to test and execute campaigns.