Marketing Specialist

About Taupe

Taupe is building India’s first sensitive skin-first skincare brand. Powered by probiotics and backed by science, our products are designed for real Indian skin. We create skincare that is smart, gentle, and effective, with over 10,000 glowing customer stories to date. If you love storytelling, creativity, and building brands that actually make a difference, this is your place.

What You’ll Do

As our Marketing specialist, you will shape how Taupe shows up across platforms and in people’s lives. You will lead all brand communication across digital, influencer, community, and offline touchpoints. From managing content calendars to building creator campaigns, from planning real-world events to crafting UGC ideas that scale, you will be the voice and energy behind Taupe.

Your Role Will Include

• Managing the content calendar across Instagram, email, WhatsApp, and website
• Writing and ideating content for campaigns, reels, ads, product launches, and everyday storytelling
• Planning and executing influencer strategies across barter, paid, and UGC partnerships
• Creating clear briefs for creators and turning influencer content into brand and ad assets
• Working with the performance team to write high-converting ad copy and test content hooks
• Overseeing content production including shoots, editing coordination, and organizing the brand asset library
• Leading offline activations like pop-ups, sampling drives, and event partnerships
• Collaborating with internal teams across growth, operations, and creative to deliver campaigns
• Monitoring content performance to improve CTR, engagement, CAC, and retention

What We’re Looking For

• 3 to 5 years of experience in brand, content, or communication roles in a D2C, skincare, beauty, or lifestyle brand
• Strong storytelling skills and an instinct for content that resonates with consumers
• Experience managing influencer campaigns and UGC content across digital channels
• Ability to plan both digital and offline initiatives like pop-ups, events, and sampling
• Excellent copywriting skills across ads, social media, emails, scripts, and web
• Highly organized, proactive, and comfortable working in a fast-paced brand environment
• Familiarity with tools like Meta Ads Manager, Shopify, Klaviyo, Notion, and Canva
• Willingness to work from our Mohali headquarters in an in-office setup