Sipwise Smart Bottles

Marketing Lead – Brand & Growth Position Title: Marketing Lead – Brand & Growth Department: Marketing Reports To: Founder & CEO Location: Kopar Khairane, Navi Mumbai (On-Site) About Us Sipwise Smart Bottles is revolutionizing hydration with its cutting-edge smart bottles. Sipwise is a startup from IIT Bombay, with Technology Developed at IIT Bombay. More about Sipwise here: www.sipwise.store Role Summary The Marketing Lead is responsible for building and running the entire marketing function at Sipwise, with a strong emphasis on brand building, creative storytelling, and understanding consumer psychology. This role goes beyond campaign execution to develop meaningful narratives, user-centric communication, and a lasting emotional connection with Sipwise’s audience. The ideal candidate is a design-savvy, brand-obsessed marketer who understands human behavior and can bring our vision to life across every touchpoint. Key Responsibilities 1. Brand & Identity Development Define and evolve Sipwise’s brand voice, purpose, and design language. Create and maintain brand guidelines that translate across digital and physical experiences. 2. Narrative & Creative Strategy Develop compelling narratives rooted in customer insights, wellness culture, and lifestyle aspirations. Oversee creative direction for all content including web, social, email, packaging, and Amazon listings. 3. Customer Understanding & Journey Mapping Map and optimize the entire customer journey with an emphasis on behavioral insights. Translate customer feedback and analytics into emotionally resonant messaging and UX decisions. 4. Content & SEO Ownership Plan and execute a consistent blog and organic content calendar. Use AI tools to scale content without compromising tone or quality. 5. Marketing Systems Setup & Execution Set up workflows, email sequences, automation tools, and templates that enable scale. Coordinate with freelance talent and tools (AI, design, etc.) to speed up execution. 6. Performance Marketing Alignment Act as the brand gatekeeper when collaborating with ad agencies. Ensure all paid creatives align with the brand story and engage the right audiences. 7. Community & Loyalty Building Develop initiatives like hydration challenges, referral programs, and storytelling campaigns to build community. Encourage UGC, reviews, and brand advocacy through emotionally engaging tactics. Qualifications & Skills Experience 2–4 years of experience in brand marketing, creative strategy, or consumer tech/D2C roles. Proven experience managing creative projects end-to-end and driving brand consistency. MBA preferred, but not mandatory. Skills Exceptional storytelling and brand thinking. Strong aesthetic sensibility and attention to detail. Proficiency in tools like Canva, ChatGPT, Google Analytics, and basic SEO platforms. Ability to use AI tools effectively while maintaining human nuance. Strong grasp of consumer behavior, positioning, and emotional marketing. Attributes Street-smart, self-driven, and proactive. Immediate joining preferred. Comfortable taking full ownership of marketing. Passionate about design, wellness, sustainability, and user-centered storytelling. Performance Metrics Quality and impact of brand storytelling across channels. Engagement and retention metrics from organic and paid efforts. SEO traffic and content consistency. Feedback from customers and internal brand alignment. What We Offer Fixed monthly compensation of Rs. 30,000 – Rs. 50,000 (based on experience and discussion) Full ownership of the marketing function A chance to build and define a brand from scratch Opportunity to shape consumer experience and identity A dynamic and creative startup culture Application Process Apply through LinkedIn Shortlisted candidates will be informed and will receive an Assignment Based on Assignments, final shortlisted candidates will be informed and interview calls will be scheduled Interviews Final Selection Important Dates Application through LinkedIn Deadline: 22nd June 2025, 6 pm Shortlisted candidates will be informed by: 22nd June 2025, 11:59 pm Assignment Submission Deadline: 24th June 2025, 6 pm Final shortlisted candidates will be informed by: 24th June 2025, 11:59 pm Interviews between: 25th June 2025 to 30th June 2025 Final Selection announcement by: 30th June 2025, 11:59 pm Sipwise Smart Bottles is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Reviewed & Approved By: Pavan Kale Founder and CEO Show more Show less

Job Title: Founder’s Office Associate: Product & Tech Department: Product & Strategy Reports To: Founder & CEO Location: Kopar Khairane, Navi Mumbai (On-Site) About Us Sipwise Smart Bottles is redefining hydration through intelligent, user-friendly technology. We are a consumer health-tech startup incubated at IIT Bombay , committed to building products that blend design, data, and behavior change. Our goal is to make hydration more meaningful and personalized — starting with our flagship smart bottles and expanding into a broader wellness ecosystem. More: www.sipwise.store Role Summary As a Founder’s Office Associate: Product & Tech , you’ll work directly with the founder to drive the execution and evolution of Sipwise’s product roadmap. You’ll play a cross-functional role — coordinating between hardware, firmware, and app partners, translating ideas into structured development plans, and ensuring everything works together as a cohesive product experience. This role is for a technically sharp, hands-on generalist — ideally someone who has built integrated products before, understands how systems connect, and can anticipate where things may break down. You’re not here to check boxes — you’re here to make sure the product works, feels right, and scales well. Key Responsibilities 1. Cross-Functional Execution Coordinate day-to-day execution across product variants — managing tasks across app, firmware, electronics, mechanical design, and final assembly vendors. Translate product vision into structured timelines, feature scopes, and delivery checkpoints. Support decision-making by identifying risks, trade-offs, and integration complexity early. 2. Systems Integration & Product Functionality Ensure end-to-end coherence between hardware features, embedded logic, and app behavior. Lead feature-level readiness reviews — does the cap respond correctly? Is syncing intuitive? Align design, tech, and user interaction into a seamless product flow. 3. Technical Coordination & Vendor Management Act as the founder’s representative with all external tech and design partners. Maintain consistent communication, documentation, and milestone tracking across vendors. Pre-empt blockers by understanding technical dependencies and helping resolve them early. 4. Product Evolution & Strategic Input Contribute to feature planning, product architecture, and upcoming variant differentiation. Benchmark product and technology trends to inform Sipwise’s evolution. Assist in identifying patent-worthy elements and coordinating with legal/IP partners. 5. Process Building & Product Infrastructure Build internal tracking systems (Notion, Sheets, etc.) for roadmap, dependencies, and handoffs. Create playbooks for version control, spec documentation, and partner feedback cycles. Help improve overall product development velocity and structure. Qualifications & Skills Experience 1–3 years of experience in product, engineering, or execution-focused roles involving hardware-software integration. Demonstrated experience building physical+digital products through work, freelance, competitions, or academic projects. Experience working with external vendors or cross-functional teams. NOPE, FOR THIS ROLE WE ARE NOT LOOKING FOR FRESHERS. Preferred Backgrounds Participants of technical competitions such as SIH, Robocon, eYantra, Formula Student, etc. Product builders from startup teams, maker communities, or hands-on engineering roles. Skills Familiar with firmware workflows, basic electronics integration, and app-device syncing principles. Strong in project tracking, documentation, and communication across technical domains. Tools: Notion, Google Sheets, Figma, or equivalent. Attributes Self-motivated, organized, and detail-oriented. Systems thinker with the ability to manage complexity across domains. Effective communicator who brings structure and clarity to dynamic projects. Strong ownership mindset and commitment to execution excellence. Performance Metrics Timely delivery of product variants and feature integrations. Thoroughness of QA and validation cycles. Vendor and partner coordination efficiency. Contributions to product differentiation, documentation, and strategic clarity. What We Offer Fixed monthly compensation of Rs. 30,000 – Rs. 60,000 (based on experience and discussion) A high-responsibility role at the core of Sipwise’s product development efforts Direct collaboration with the founder and senior stakeholders Exposure to the complete product lifecycle from concept to launch An environment that values initiative, systems thinking, and execution quality Application Process Apply through LinkedIn Shortlisted candidates will receive an assignment Final shortlisted candidates will proceed to interviews Final selection to follow Important Dates Application Deadline: 25th July 2025, 6:00 PM Shortlisted Candidates Informed: 25th July 2025, 11:59 PM Assignment Submission Deadline: 27th July 2025, 6:00 PM Final Shortlisted Candidates Informed: 27th July 2025, 11:59 PM Interviews: 28th to 31st July 2025 Final Selection Announcement: 31st July 2025, 11:59 PM Sipwise Smart Bottles is an equal opportunity employer. We encourage applications from individuals with diverse backgrounds and experiences. Passion, ownership, and practical ability matter most. Reviewed & Approved By: Pavan Kale Founder and CEO

Job Title: Visualizer - Designer & Video Editor Department: Marketing Reports To: Marketing Lead Location: Kopar Khairane, Navi Mumbai (On-Site) About Us Sipwise Smart Bottles is redefining hydration through intelligent, user-friendly technology. We are a consumer health-tech startup incubated at IIT Bombay, committed to building products that blend design, data, and behavior change. Our goal is to make hydration more meaningful and personalized — starting with our flagship smart bottles and expanding into a broader wellness ecosystem. More: www.sipwise.store Role Summary As a Visualizer – Video Editor + Designer , your role is to translate Sipwise’s product and brand story into stunning visuals — across videos, designs, and digital assets. You’ll bring creative firepower and precision to everything from Instagram reels to website banners to Amazon creatives. You should have a solid creative foundation, strong visual storytelling ability, and hands-on proficiency in both motion and static design. This is not just an editing job — this is a core creative position where your output directly impacts how customers experience our brand. Key Responsibilities 1. Video Editing Edit UGC, influencer, and in-house clips into sharp, engaging short-form content (ads/reels/product videos) Add subtitles, transitions, music, and effects that match Sipwise’s brand tone Repurpose long-form videos into modular ad assets (15s/30s/60s) Create product explainer videos, teaser trailers, and launch content 2. Static & Motion Design Design high-conversion ad creatives for Meta, Amazon, Flipkart, etc. Develop carousels, story visuals, banners, and product showcase posts Design website graphics, landing page sections, and in-app visuals Create motion graphics to highlight product features and enhance storytelling 3. Creative Collaboration Work with copywriters, marketers, and performance teams to align visuals with messaging Format creatives per platform specifications and performance insights Adapt creative direction across channels while maintaining brand consistency Qualifications & Skills Experience 3+ years of experience in video editing and graphic design (both skills are mandatory) Strong portfolio that showcases work across motion and static mediums Prior agency experience is a plus, but not mandatory Technical Skills Expert in Adobe Suite (Premiere Pro, After Effects, Photoshop, Illustrator) Comfortable with Figma for layout, design adaptation, and cross-collaboration Understanding of ad creative performance and platform design best practices Attributes Detail-oriented with a sharp visual eye and high aesthetic standards Creative thinker who thrives in fast-paced, iterative environments Can take feedback constructively and turn ideas into polished execution Passionate about building a world-class consumer product experience Performance Metrics Creative turnaround time and output quality Performance of creatives in paid campaigns (CTR, engagement) Consistency and innovation in visual language across mediums Ability to handle volume and maintain creative excellence What We Offer Fixed monthly compensation based on experience and discussion Opportunity to build one of India’s most design-led D2C brands from scratch Ownership of creative direction across campaigns and channels Young, driven, creative-first team with big ambitions and no red tape A product and story worth getting excited about — every day Application Process: Apply through LinkedIn or email your portfolio and resume to: wetellstories@sipwise.store Shortlisted candidates will be given a creative test Final interviews will follow Important Dates: Application Deadline: 8th August 2025, 6:00 PM Shortlisted Candidates Informed: 8th August 2025 Creative Test Submission Deadline: 10th August 2025, 6:00 PM Interviews: 11th August 2025 Final Selection Announcement: 12th August 2025 Sipwise Smart Bottles is an equal opportunity employer. We encourage applications from individuals with diverse backgrounds and experiences. Passion, ownership, and practical ability matter most. Reviewed & Approved By: Rushikesh Date, Marketing Lead

Job Title: Operations Associate Department: Operations & Fulfillment Reports To: Operations Manager Location: Kopar Khairane, Navi Mumbai (On-Site) About Us Sipwise Smart Bottles is redefining hydration through intelligent, user-friendly technology. We are a consumer health-tech startup incubated at IIT Bombay, committed to building products that blend design, data, and behavior change. Our goal is to make hydration more meaningful and personalized — starting with our flagship smart bottles and expanding into a broader wellness ecosystem. More: www.sipwise.store Role Summary As an Operations Associate , you will be at the core of Sipwise’s daily execution — ensuring that every customer order is fulfilled on time, every product shipped meets our quality standards, and our inventory stays accurate and well-tracked. This is a hands-on role covering order fulfillment, customization, inventory management, quality checks, and basic assembly support . You’ll be responsible for keeping operations smooth end-to-end — from the moment an order is placed to the moment it reaches the customer. Key Responsibilities Manage order fulfillment across Shiprocket, Amazon, Flipkart , and other channels. Handle customization workflows (laser engraving / UV printing) in-house or with vendors. Pack, track, and dispatch orders accurately and on schedule. Maintain inventory records on Zoho and Excel , conduct stock audits, and flag shortages. Perform quality checks on raw materials and finished products. Support basic assembly of smart bottle components and conduct functionality testing. Coordinate with courier partners and vendors to resolve operational issues quickly. Qualifications & Skills Experience 1–2 years of experience in operations, logistics, or e-commerce fulfillment. Prior exposure to order processing, inventory management, or QC strongly preferred. Skills & Attributes Proficiency with Excel / Google Sheets; Zoho knowledge is a plus. Detail-oriented, reliable, and organized in handling day-to-day tasks. Comfortable with product handling, tools, and structured workflows. Strong ownership mindset — ensuring tasks are completed end-to-end. Ability to work in a fast-paced startup environment and meet deadlines. Performance Metrics Accuracy and timeliness of order fulfillment. Reliability of inventory records and stock audits. Quality pass rate of dispatched products. Responsiveness in handling vendor/logistics issues. What We Offer Fixed monthly compensation of ₹20,000 – ₹30,000 (based on experience). Direct impact on customer satisfaction and operational efficiency. Hands-on exposure to e-commerce, customization, and product operations. Training and growth opportunities in startup operations. Preference for immediate joiners . Application Process Apply through LinkedIn. Shortlisted candidates will be contacted via mail. Interviews will be conducted on a rolling basis. Final selection communicated post-interviews. Sipwise Smart Bottles is an equal opportunity employer. We encourage applications from individuals with diverse backgrounds and experiences. Passion, ownership, and practical ability matter most. Reviewed & Approved By: Pavan Kale Founder and CEO

Job Title: Social Media Manager Department: Marketing Reports To: Marketing Lead Location: Kopar Khairane, Navi Mumbai (On-Site) About Us Sipwise Smart Bottles is redefining hydration through intelligent, user-friendly technology. We are a consumer health-tech startup incubated at IIT Bombay, committed to building products that blend design, data, and behavior change. Our goal is to make hydration more meaningful and personalized — starting with our flagship smart bottles and expanding into a broader wellness ecosystem. More: www.sipwise.store Role Summary At Sipwise, the Social Media Manager will be the voice, storyteller, and community-builder for our brand across all digital platforms. This role blends strategy, creativity, and execution — from crafting compelling campaigns and engaging content to managing day-to-day interactions with our audience. You’ll not only plan and schedule posts, but also conceptualize and create thumb-stopping content (reels, carousels, stories, and statics) that captures Sipwise’s premium, innovative essence. The ideal candidate is both data-driven and design-savvy — someone who understands trends, interprets analytics, and translates insights into fresh, on-brand social experiences. You’ll work closely with our marketing, design, and product teams to ensure every post reflects our identity and helps us build a loyal, engaged community. Key Responsibilities 1. Strategy & Planning Develop monthly social media calendars aligned with product launches, campaigns, and seasonal opportunities. Define content pillars (brand storytelling, product education, lifestyle, corporate gifting, customer love). Identify and integrate platform trends that align with Sipwise’s premium positioning. Coordinate with the marketing, product, and sales teams to align social efforts with business goals. 2. Content Creation Conceptualize and produce high-quality photo & video content (in-house shoots, product demos, lifestyle scenes). Plan static creatives , carousels, and stories for Instagram, LinkedIn, and other platforms. Plan videos for reels, ads, and launch campaigns with attention to detail (transitions, sound, pacing). Write captions, hooks, and on-screen text that blend storytelling with call-to-action . The candidate should be camera friendly to create social media content. 3. Platform Management Manage posting schedules and ensure timely publication of all planned content. Maintain a cohesive brand aesthetic and tone across every platform. Monitor, respond, and engage with followers’ comments, DMs, and tags in a brand-appropriate manner. 4. Influencer & UGC Integration Identify, reach out, and coordinate with influencers and creators for collaborations. Repurpose influencer and user-generated content for paid and organic use. Brief influencers to ensure they create content in line with Sipwise’s brand guidelines. 5. Performance Tracking & Reporting Monitor post and campaign performance using analytics tools. Provide monthly reports with insights, learnings, and recommendations for improvement. Test and iterate creative formats to improve engagement and conversion rates. 6. Cross-Functional Collaboration Work closely with the performance marketing team to develop high-converting ad creatives. Partner with the B2B sales team for LinkedIn campaigns targeting corporate gifting clients. Support product launches with pre-launch teasers, launch-day content, and post-launch follow-ups. Qualifications & Skills Experience 2+ years of experience in managing social media campaigns. Strong portfolio that showcases engagement ratios and insights on social media. Prior agency experience is a plus, but not mandatory Technical Skills Understanding of ad creative performance and platform design best practices. An eye for good strategy and content. Attributes Detail-oriented with a sharp visual eye and high aesthetic standards Creative thinker who thrives in fast-paced, iterative environments Can take feedback constructively and turn ideas into polished execution Passionate about building a world-class consumer product experience Performance Metrics Creative turnaround time and output quality Performance of creatives in paid campaigns (CTR, engagement) Consistency and innovation in visual language across mediums Ability to handle volume and maintain creative excellence What We Offer Fixed monthly compensation based on experience and discussion Opportunity to build one of India’s most design-led D2C brands from scratch Ownership of creative direction across campaigns and channels Young, driven, creative-first team with big ambitions and no red tape A product and story worth getting excited about — every day Application Process: Apply through LinkedIn or email your portfolio and resume to: wetellstories@sipwise.store Shortlisted candidates will be given a creative test Final interviews will follow Important Dates: Application Deadline: 23rd August 2025, 11:00am Shortlisted Candidates Informed: 25th August 2025 Creative Test Submission Deadline: 24th August 2025, 6:00 PM Interviews: 25th August 2025 onwards Sipwise Smart Bottles is an equal opportunity employer. We encourage applications from individuals with diverse backgrounds and experiences. Passion, ownership, and practical ability matter most. Reviewed & Approved By: Rushikesh Date, Marketing Lead