Social Media Marketing Manager

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About Us

Sipwise Smart Bottles is redefining hydration through intelligent, user-friendly technology. We are a consumer health-tech startup incubated at IIT Bombay, committed to building products that blend design, data, and behavior change. Our goal is to make hydration more meaningful and personalized — starting with our flagship smart bottles and expanding into a broader wellness ecosystem.

More: www.sipwise.store

Role Summary

At Sipwise, the Social Media Manager will be the voice, storyteller, and community-builder for our brand across all digital platforms. This role blends strategy, creativity, and execution — from crafting compelling campaigns and engaging content to managing day-to-day interactions with our audience. You’ll not only plan and schedule posts, but also conceptualize and create thumb-stopping content (reels, carousels, stories, and statics) that captures Sipwise’s premium, innovative essence.

The ideal candidate is both data-driven and design-savvy — someone who understands trends, interprets analytics, and translates insights into fresh, on-brand social experiences. You’ll work closely with our marketing, design, and product teams to ensure every post reflects our identity and helps us build a loyal, engaged community.

Key Responsibilities

1. Strategy & Planning

• Develop monthly social media calendars aligned with product launches, campaigns, and seasonal opportunities.
• Define content pillars (brand storytelling, product education, lifestyle, corporate gifting, customer love).
• Identify and integrate platform trends that align with Sipwise’s premium positioning.
• Coordinate with the marketing, product, and sales teams to align social efforts with business goals.

2. Content Creation

• Conceptualize and produce

  high-quality photo & video content

  (in-house shoots, product demos, lifestyle scenes).
• Plan

  static creatives

  , carousels, and stories for Instagram, LinkedIn, and other platforms.
• Plan videos for reels, ads, and launch campaigns with attention to detail (transitions, sound, pacing).
• Write captions, hooks, and on-screen text that blend

  storytelling with call-to-action

  .
• The candidate should be camera friendly to create social media content. 

3. Platform Management

• Manage posting schedules and ensure timely publication of all planned content.
• Maintain a cohesive

  brand aesthetic and tone

  across every platform.
• Monitor, respond, and engage with followers’ comments, DMs, and tags in a brand-appropriate manner.

4. Influencer & UGC Integration

• Identify, reach out, and coordinate with influencers and creators for collaborations.
• Repurpose influencer and user-generated content for paid and organic use.
• Brief influencers to ensure they create content in line with Sipwise’s brand guidelines.

5. Performance Tracking & Reporting

• Monitor post and campaign performance using analytics tools.
• Provide monthly reports with insights, learnings, and recommendations for improvement.
• Test and iterate creative formats to improve engagement and conversion rates.

6. Cross-Functional Collaboration

• Work closely with the

  performance marketing team

  to develop high-converting ad creatives.
• Partner with the

  B2B sales team

  for LinkedIn campaigns targeting corporate gifting clients.
• Support

  product launches

  with pre-launch teasers, launch-day content, and post-launch follow-ups.

Qualifications & Skills

Experience

• 2+ years of experience in managing social media campaigns. 
• Strong portfolio that showcases engagement ratios and insights on social media. 
• Prior agency experience is a plus, but not mandatory

Technical Skills

• Understanding of ad creative performance and platform design best practices.
• An eye for good strategy and content. 

Attributes

• Detail-oriented with a sharp visual eye and high aesthetic standards
• Creative thinker who thrives in fast-paced, iterative environments
• Can take feedback constructively and turn ideas into polished execution
• Passionate about building a world-class consumer product experience

Performance Metrics

• Creative turnaround time and output quality
• Performance of creatives in paid campaigns (CTR, engagement)
• Consistency and innovation in visual language across mediums
• Ability to handle volume and maintain creative excellence

What We Offer

• Fixed monthly compensation based on experience and discussion
• Opportunity to build one of India’s most design-led D2C brands from scratch
• Ownership of creative direction across campaigns and channels
• Young, driven, creative-first team with big ambitions and no red tape
• A product and story worth getting excited about — every day

Application Process:

• Apply through LinkedIn or email your portfolio and resume to: wetellstories@sipwise.store
• Shortlisted candidates will be given a creative test
• Final interviews will follow

Important Dates:

Application Deadline: 23rd August 2025, 11:00am

Shortlisted Candidates Informed: 25th August 2025

Creative Test Submission Deadline: 24th August 2025, 6:00 PM

Interviews: 25th August 2025 onwards

Sipwise Smart Bottles is an equal opportunity employer. We encourage applications from individuals with diverse backgrounds and experiences. Passion, ownership, and practical ability matter most.

Reviewed & Approved By:

Rushikesh Date,

Marketing Lead