Social Media Marketing Manager

Role Overview:

We are looking for a Social Media Marketing Manager with proven hands-on experience in running and scaling paid campaigns, managing organic growth, and driving engagement across multiple platforms. The ideal candidate should be highly creative, data-driven, and skilled at leveraging social media, Meta ads, WhatsApp marketing, and influencer collaborations to achieve measurable business results. This role also requires the ability to conceptualize and produce innovative product videos tailored for various social channels.

Key Responsibilities

Campaign Management & Growth

- Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns to drive lead generation, customer acquisition, and brand awareness.

- Manage WhatsApp marketing campaigns including broadcast, automation, and engagement workflows.

- Monitor performance metrics, analyze campaign data, and continuously optimize for ROI.

Social Media Marketing & Content Strategy

- Develop and implement social media strategies to grow followers, engagement, and conversions across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.)

- Work closely with the design and content teams to create engaging and brand-aligned posts, reels, and stories.

- Stay updated with platform algorithm changes, trends, and new features to maximize reach and performance.

Influencer & Creator Collaboration

- Identify, approach, and manage relationships with content creators and influencers across relevant industries.

- Negotiate collaborations, track performance of influencer campaigns, and ensure brand alignment.

- Drive user-generated content (UGC) initiatives to enhance brand credibility.

Creative Content Production

- Conceptualize, script, and coordinate the creation of innovative product videos tailored for different platforms.

- Collaborate with video editors, designers, and production teams to ensure high-quality deliverables.

- Experiment with new formats (reels, shorts, carousels, stories) to maximize audience engagement.

Analytics & Reporting

- Track KPIs across all campaigns and platforms including reach, engagement, CTR, conversions, and CAC.

- Prepare weekly/monthly reports with actionable insights and recommendations.

- Use analytics tools (Meta Business Manager, Google Analytics, WhatsApp Business tools, etc.) for decision-making.

Qualifications & Requirements

- Minimum 3 years of hands-on experience in social media marketing and paid advertising.

- Proven success in scaling Meta campaigns (Facebook, Instagram).

- Strong working knowledge of WhatsApp marketing tools and best practices.

- Experience managing influencer marketing campaigns and collaborations.

- Ability to conceptualize and execute product-focused creative content for digital platforms.

- Strong analytical mindset with experience in campaign optimization and data-driven decision-making.

- Excellent communication, negotiation, and collaboration skills.

- Up-to-date with the latest trends, tools, and best practices in digital marketing.

Preferred Skills

- Experience in SaaS, D2C, or mobile app-based businesses.

- Proficiency in video editing tools (e.g., Canva, Adobe Premiere Pro, CapCut, Final Cut).

- Knowledge of marketing automation platforms and CRM tools.

- Certification in Meta Ads or Digital Marketing (preferred but not mandatory)