Marketing Specialist

Job Title: Marketing Specialist

Department:

Location:

Experience Required:

About Sipwise

Sipwise is building the future of hydration through intelligent, design-led smart water bottles. We’re a fast-growing consumer tech brand on a mission to make the world drink water smarter. At Sipwise, marketing is not just promotion; it’s storytelling, habit-building, and creating a brand people genuinely connect with.

We’re now looking for a marketing specialist who can shape narratives, build strong brand recall, and turn creative ideas into real business impact.

Role Summary

The marketing specialist will play a key role in defining and executing Sipwise’s brand and marketing strategy across digital platforms. This is a hands-on, creative-first role that blends brand thinking, content creation, campaign execution, and growth initiatives. You will work closely with the founder and the design, performance, and content teams to ensure Sipwise shows up consistently, meaningfully, and memorably across all touchpoints.

Key Responsibility Areas

1. Brand Strategy & Positioning

• Develop and execute brand strategies aligned with Sipwise’s vision and growth goals.

• Define messaging, tone, and storytelling frameworks across platforms.

• Ensure consistency in brand voice and visual language across all marketing assets.

2. Campaign Planning & Execution

• Conceptualize and execute marketing campaigns for product launches, offers, and brand initiatives.

• Plan and manage content calendars across Instagram, LinkedIn, website, and other platforms.

• Translate ideas into clear briefs for designers, video editors, and creators.

3. Content & Storytelling

• Create and guide high-impact content, including reels, statics, carousels, and brand videos.

• Be comfortable facing the camera for explainers, brand videos, and social-first content.

• Write strong hooks, captions, and narratives that resonate with the target audience.

4. Performance & Growth Support

• Work closely with the performance team to develop ad creatives and campaign concepts.

• Analyze what content and messaging perform best and iterate accordingly.

• Support growth initiatives through creative testing and experimentation.

5. Cross-Functional Collaboration

• Collaborate with design, video, performance, and product teams for aligned execution.

• Coordinate with external creators, influencers, or partners when required.

• Stay updated with marketing trends, consumer behavior, and platform changes.

6. Creative & Ownership Mindset

• Bring fresh ideas, perspectives, and experiments to the table.

• Take ownership of projects from concept to execution.

• Constantly look for ways to improve brand recall, engagement, and trust.

What We’re Looking For

• Minimum 3 years of experience in marketing, preferably with D2C brands or agencies.

• Strong understanding of brand strategy, storytelling, and consumer psychology.

• Highly creative with a sharp eye for visuals and content quality.

• Comfortable using tools like Adobe Suite, Figma, or Canva for basic design and edits.

• MBA is preferred but not mandatory; real-world experience matters more.

• Confident communicator who can own ideas and execute independently.

What We Offer

• Opportunity to build and shape a design-led consumer tech brand from the ground up.

• High ownership role with creative freedom and real impact.

• A young, driven, fast-moving team with a strong brand vision.

• Competitive compensation based on experience and skill.

Application Process

Apply through LinkedIn or email your resume and portfolio to wetellstories@sipwise.store

Shortlisted candidates will be given an assignment

Final interviews will follow

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Sipwise Smart Bottles is an equal opportunity employer. We encourage applications from individuals with diverse backgrounds and experiences. Passion, ownership, and practical ability matter most.

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Reviewed & Approved By:

Rushikesh Date

Marketing Lead