Marketing Specialist

We are seeking a highly motivated Marketing Specialist to promote and drive awareness of our educational products. This role is ideal for someone with a strong background in digital marketing, content creation, and campaign management. The ideal candidate will be responsible for creating and executing marketing strategies that resonate with students, educators, and professionals seeking top-tier educational tools.

Key Responsibilities:

• Develop and execute marketing strategies to promote educational products, increase brand visibility, and drive sales.
• Conduct market research to understand target audiences, competitor landscape, and current trends in the education sector.
• Create engaging content for social media platforms, email marketing campaigns, blogs, and website updates.
• Manage paid advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn, etc.), optimizing for performance and ROI.
• Collaborate with product development and sales teams to create promotional materials and marketing collateral.
• Analyze marketing performance using analytics tools (Google Analytics, social media insights, etc.) and provide actionable insights for improvements.
• Oversee SEO/SEM efforts to drive organic traffic to the website and improve rankings for relevant keywords.
• Build and maintain relationships with educational influencers, partners, and communities to expand product reach.
• Organize and participate in webinars, online events, and virtual conferences to engage with potential customers.
• Monitor educational trends and provide input for new product offerings and updates.

Job Types: Full-time, Freelance

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time

Experience:

• total work: 2 years (Required)

Work Location: In person