Job Description: Marketing Associate –Alcovia Position: Marketing Associate Location: [Gurugram] Type: Full-Time About Alcovia Alcovia is a fast-scaling, stealth-mode startup on a mission to redefine the education industry. Led by a founder with deep expertise in blitzscaling brands at organizations like Panasonic, Flipkart, Meesho, Noise, and Nothing, Alcovia offers a unique opportunity to work with a high-caliber team and shape the future of education. Role Overview As Alcovia’s Marketing Associate, you will play a pivotal role in driving brand growth, customer acquisition, and user retention. This is a high-ownership, high-agency role for someone who thrives in dynamic environments and is passionate about building brands from the ground up. You will work closely with leadership across brand strategy, GTM execution, digital marketing, social media, PR, and market research, while contributing to a culture of innovation and accountability. Key Responsibilities Brand Strategy & Product Positioning: Lead brand strategy for Alcovia and its product portfolio, ensuring cohesive messaging across all touchpoints. Ideate and execute brand advertising campaigns that resonate with target audiences and differentiate Alcovia in the market. GTM Strategy & Execution: Develop and launch data-driven go-to-market strategies for new products/features, including pricing, positioning, and channel selection. Collaborate with product and sales teams for seamless execution. Social Media & Thought Leadership: Own social media strategy across platforms (LinkedIn, Twitter/X, Instagram, etc.), from content ideation to performance tracking. Position Alcovia and its team (“Alcovians”) as industry thought leaders through curated content, podcasts, and media outreach. PR & Media Relations: Lead PR efforts, including securing media coverage, managing podcast appearances, and building relationships with journalists and influencers. Craft compelling narratives to amplify Alcovia’s mission and product value. Personal Branding for Alcovians: Architect frameworks to elevate the personal brands of Alcovia’s leadership and team members, aligning with the company’s vision. Provide training and resources for authentic storytelling. Market Research & Consumer Insights: Conduct qualitative and quantitative research to understand current users, prospects, and churned customers. Translate insights into actionable product and marketing recommendations. Digital Marketing Excellence: Drive cohort-level customer acquisition and retention via SEO, SEM, email marketing, and paid advertising (Meta, Google, etc.). Optimize campaigns using metrics like CAC, CLTV, and ROI. Process Building & Team Collaboration: Establish clear processes for regular check-ins, performance reviews, and cross-team collaboration. Foster a culture of accountability, agility, and continuous improvement within the marketing team. Qualifications Bachelor’s degree from a top college (SRCC, LSR, SSCBS, Tier 1-MBA institutes preferred). 1–3 years of relevant marketing experience, ideally in high-growth startups or with a proven record of hyperscaling or creating content IPs. Demonstrated high agency and ownership; thrives in fast-paced, high-responsibility roles. • Exceptional communication and stakeholder management skills. Strong analytical mindset and proficiency with digital marketing tools and analytics platforms. Compensation & Benefits CTC up to INR 20 lakhs per annum for the right candidate. ESOPs with industry-leading vesting schedules. Why Join Alcovia? Shape the trajectory of a rapidly growing startup with ambitious goals. Work with a solid, mission-driven team currently building in stealth mode. Lead innovative campaigns with autonomy and ownership. Collaborate with passionate professionals dedicated to transforming education. About the Founder Alcovia’s founder brings 8 years of e-commerce experience post-MBA from IIM Indore, with a track record of blitzscaling brands at Panasonic, Flipkart, Meesho, Noise, and Nothing. He has managed businesses exceeding INR 2500 crores per annum and scaled brands from inception to INR 1000 crores in under a year. He is also a founding member of i-Help, a social initiative, and has mentored over 4000 PG students across IIMs. To Apply click on the following link: https://forms.gle/byuBzk1hFgrnPCc39 Show more Show less

Job Description: Career Counsellor Alcovia (Gurugram Chapter) Position: Career Counsellor Location: Gurugram, India Type: Full-Time About the Role Alcovia is seeking an experienced and passionate Career Counsellor to join our student advisory team in Gurugram. This is a high-impact, student-facing role for a driven professional who thrives in fast-paced environments and is committed to guiding students toward academic and career excellence. Key Responsibilities Program Leadership: Lead Alcovias career counselling initiatives, ensuring exceptional outcomes for students. (As college selections) Career Exploration: Guide students in identifying their interests, strengths, and values through psychometric assessments and one-on-one sessions. College/University Guidance: Advise on admissions, application processes, and post-secondary options, including study abroad pathways (U.S., U.K., Canada, Europe, Singapore, etc.). Individualized Planning: Design personalized academic and career roadmaps tailored to each student’s strengths, interests, and aspirations. Portfolio Building: Recommend activities, internships, competitions, and workshops that foster curiosity and holistic growth. Guide students craft compelling portfolios that showcase intellectual curiosity, depth, and clarity. Subject and Board Selection: Advise on subject and board choices aligned with students’ college and career goals. Application Support: Develop university shortlist strategies Guide on SOPs/essays, LORs, interview preparation, scholarships, and standardized test planning Support applications to top global and Indian universities, as well as summer school programs Role Requirements Bachelor’s or Master’s in Psychology, Counselling, Education, or related field. Minimum 8 years of proven success in education consulting or career guidance, with a strong record of placements at top global universities. Demonstrated ability to excel in high-ownership, fast-paced roles and take ideas from concept to execution. Key Skills and Attributes Outstanding communication and interpersonal skills; adept at building trust with students and parents. Confident in managing high-stakes conversations and setting realistic expectations. Expertise in admissions processes for Ivy League, Oxbridge, and other competitive universities. Strategic, student-first thinker with a passion for mentorship and coaching, especially for teens and preteens. Innovative and adaptable; eager to experiment, share feedback, and help build scalable systems as Alcovia grows. Compensation : CTC up to INR 25 lakhs per annum for the right candidate. ESOPs with better than industry standard vesting schedules. Why Join Alcovia? Make a meaningful impact on students’ academic journeys and futures. Shape the trajectory of a fast-scaling startup with ambitious growth goals. Solid team currently building in stealth, in the process of raising capital from tier 1 VCs. Lead projects with autonomy and ownership. Collaborate with a mission-driven, lean and a mean team passionate about redefining the education industry. About the Founder Alcovia's founder brings 8 years of e-commerce experience post-MBA from IIM Indore, with a track record of blitz scaling brands at Panasonic, Flipkart, Meesho, Noise, and Nothing. He has managed businesses exceeding INR 2500 crores per annum and scaled brands from inception to INR 1000 crores in under a year. He is also a founding member of i-Help, a social initiative, and has mentored over 4000 PG students across IIMs.