Market Research Manager

Job Title:

Job Overview:

Key Responsibilities:

• Market Sizing and Opportunity Analysis:

  Conduct comprehensive research to validate and size potential B2B Fintech SaaS markets, identifying growth rates, segment potential, and new opportunities.

• Competitor Benchmarking and Intelligence:

  Gather and evaluate competitor activities, including product offerings, pricing structures, marketing tactics, and market share, to inform our competitive positioning and identify gaps.

• Pricing Research and Strategy:

  Design and execute pricing studies to test and optimize pricing models that resonate with target B2B customers and maximize revenue.

• Customer and User Insights:

  Devise and evaluate methods for collecting data on consumer buying habits, demographics, needs, and preferences within the B2B financial services sector (e.g., surveys, interviews, focus groups).

• Data Analysis and Interpretation:

  Analyze large, complex datasets using statistical software to monitor sales and market trends, interpret data, and forecast future shifts.

• Reporting and Presentation:

  Prepare detailed reports, dashboards, and presentations to clearly and concisely communicate research findings and actionable recommendations to senior management and cross-functional teams (Product, Sales, Marketing).

• Strategic Collaboration:

  Partner with product development, marketing, and sales teams to ensure research insights are integrated into go-to-market strategies and product enhancements.

• Industry Expertise:

  Stay updated with the latest trends, technologies, and regulatory changes in the B2B Fintech SaaS landscape.

Must Have Skills

• Proven experience (5+ years preferred) as a Market Research Analyst or Manager, preferably within the Fintech, B2B SaaS, or IT consulting industry.
• Demonstrated success in conducting market sizing, competitor analysis, and pricing research.
• Experience with both qualitative and quantitative research methods.
• Proficiency in market research software and data analysis tools (e.g., SPSS, SAS, R, Python, Excel).
• Familiarity with data visualization tools (e.g., Tableau, Power BI) and survey platforms (e.g., SurveyMonkey, Qualtrics).

Good to Have Skills:

• Business Acumen:

  Deep understanding of B2B market dynamics, customer behavior in the financial sector, and competitive strategies.

• Project Management:

  Strong organizational skills and the ability to manage multiple research projects simultaneously, ensuring timely delivery and budget adherence. 

Interested Candidates, Kindly share your resume with arun.pandian@minorilabs.com