Market Research Manager

As a Market Research Manager for a B2B Fintech SaaS company, your role is crucial in transforming complex data into actionable insights that drive market entry, product development, pricing, and overall business strategy. Your deep understanding of the Fintech industry and extensive experience in B2B market dynamics will be essential for success in this role. Key Responsibilities: - Conduct comprehensive research to validate and size potential B2B Fintech SaaS markets, identifying growth rates, segment potential, and new opportunities. - Gather and evaluate competitor activities to inform competitive positioning and identify gaps. - Design and execute pricing studies to optimize pricing models for target B2B customers. - Devise methods for collecting data on consumer buying habits, demographics, and preferences within the B2B financial services sector. - Analyze large datasets to monitor sales and market trends, interpret data, and forecast future shifts. - Prepare reports and presentations to communicate research findings and recommendations to senior management and cross-functional teams. - Collaborate with product development, marketing, and sales teams to integrate research insights into go-to-market strategies. - Stay updated with trends, technologies, and regulatory changes in the B2B Fintech SaaS landscape. Qualifications Required: - Proven experience as a Market Research Analyst or Manager, preferably within the Fintech, B2B SaaS, or IT consulting industry. - Demonstrated success in conducting market sizing, competitor analysis, and pricing research. - Experience with qualitative and quantitative research methods. - Proficiency in market research software and data analysis tools such as SPSS, SAS, R, Python, and Excel. Please note that the above details are based on the provided job description.,