Market Research Manager

As a Market Research Manager in our company, you will be responsible for diving deep into consumer insights, industry trends, and competitive intelligence. Your role will involve designing, planning, and executing qualitative and quantitative research projects such as consumer surveys, focus groups, and in-depth interviews. You will be analyzing market trends, competitor performance, and consumer behavior across global and regional skincare markets. Collaboration with product development, R&D, marketing, and sales teams is essential to ensure that insights are integrated into strategy and execution. Managing external research agencies and vendors for timely and high-quality project delivery will also be part of your responsibilities. Developing and maintaining dashboards and reporting tools for ongoing performance tracking and market intelligence is crucial. Presenting clear, concise, and compelling research findings along with strategic recommendations to stakeholders and senior leadership is a key aspect of this role. Monitoring emerging trends in skincare, wellness, and consumer habits to identify new opportunities and risks will also be a part of your responsibilities. Conducting post-launch evaluations and customer feedback studies to measure product success and brand health is another important aspect of the role. Qualifications required for this role include a Bachelors or Masters degree in Marketing, Business, Statistics, Psychology, or a related field. You should have 6-8 years of experience in market research, preferably in the beauty, skincare, or consumer goods industry. Strong knowledge of research methodologies (qualitative and quantitative) and analytics tools such as SPSS, Tableau, Power BI, and Excel is essential. Experience with syndicated data sources like Nielsen, Kantar, Mintel, and social listening tools is preferred. A self-starter with a proactive, can-do attitude and the ability to wear multiple hats and make things happen will thrive in this role. Excellent storytelling, presentation, and communication skills are required. Being highly analytical with a strong attention to detail and a passion for skincare, beauty, and consumer insights are qualities that will make you successful in this position.,