6 Focus Groups Jobs

As a Marketing Research Intern at our company based in Indore, you will be an integral part of the team for a duration of 3 months. Your primary responsibility will be to assist in gathering and analyzing data to contribute towards shaping effective marketing strategies. Your involvement will span across various projects focusing on customer insights, competitive analysis, and staying updated on market trends. Your key responsibilities will include assisting in the design of surveys, conducting focus groups, and collecting relevant data. You will be expected to analyze market data and customer trends to extract valuable insights that will aid in decision-making processes. Furthermore, you will be responsible for creating detailed reports and presentations to effectively communicate the findings to the team. It will also be crucial for you to keep a close eye on industry competitors and stay informed about market developments. Your role will involve supporting the marketing team by providing data-driven recommendations. To excel in this role, you should be currently pursuing a degree in Marketing, Business, or a related field. Strong analytical and communication skills are essential for this position. Any experience with Excel or data analysis tools would be considered advantageous. We are looking for an individual who is enthusiastic, detail-oriented, and eager to learn and grow in the field of marketing research.,

The Market Research Associate position in Kolkata involves playing a crucial role in gathering, analyzing, and interpreting market intelligence to facilitate strategic decision-making. Collaboration with cross-functional teams is essential to uncover trends, assess competition, and identify opportunities aligned with business objectives. Responsibilities include conducting primary and secondary research, designing and executing surveys, interviews, and focus groups, analyzing data for actionable insights, preparing reports and presentations, monitoring industry developments, and collaborating with various teams. Additionally, maintaining market intelligence databases, assisting in proposal development, and client presentations are also part of the role. Qualifications for this position include a Bachelors degree in Marketing, Business, Economics, Statistics, or related fields, along with 2 years of experience in market research, analytics, or consulting. Strong analytical and critical thinking skills, proficiency in data analysis and reporting, excellent communication, and presentation skills are required. The ability to manage multiple projects and meet deadlines in a fast-paced environment is also crucial. Preferred skills for the Market Research Associate role include familiarity with survey platforms and data visualization, experience in a consulting or B2B environment, and understanding industry-specific databases and research methodologies.,

The ideal candidate for the Researcher position should have at least 25 years of experience in research, insights, or strategy support, preferably with an agency or research firm background. As a Researcher, you will play a crucial role in uncovering meaningful insights that drive strategy, communication, and creative thinking for brands. Your primary responsibilities will include conducting primary and secondary research to support brand strategy and planning, analyzing market trends and consumer behavior insights, designing and interpreting various research methodologies, and creating insightful reports that translate complex data into actionable inputs for internal and client teams. You will collaborate closely with planners and strategists to transform research findings into brand direction, campaign ideas, and pitches. Additionally, you will monitor competitor communication and industry innovations to inspire fresh thinking, work on consumer personas, audience segmentation, and cultural context reports, and stay updated on industry tools, databases, and research platforms. To excel in this role, you should have 2 to 5 years of experience in a research, insights, or strategy role, preferably in advertising, brand consultancy, or research firms. You must possess a strong understanding of qualitative and quantitative research methods, an analytical mindset, and excellent data interpretation and storytelling skills. Proficiency in tools like Google Trends, Statista, YouGov, SimilarWeb, etc., is required. Strong written and verbal communication skills, a passion for brands, culture, people, and insights, as well as exceptional organizational skills with keen attention to detail are also essential for success in this role.,

As a Senior Mobile User Experience Researcher, you will play a crucial role in driving user-centric improvements and championing research in strategic decisions. With 6+ years of experience in in-house research teams or relevant work settings, you will utilize a diverse range of research methods such as contextual enquiry, thematic analysis, ethnography, and usability tests to understand user needs and behaviors comprehensively. Your key responsibilities will include leading initiatives to enhance user experience, collaborating with the UX team to embed an evidence-based perspective into strategic decisions, and ensuring research insights are integrated into design solutions. Additionally, you will oversee UX research processes, implement best practices for collaboration, and facilitate knowledge sharing across touchpoints to shape the UX strategy in alignment with organizational goals. To excel in this role, you should possess excellent communication and analytical skills, experience in quantitative and qualitative research methods, and the ability to work independently while collaborating with cross-functional teams. A rigorous approach to documentation and organization, familiarity with agile processes, and proficiency in tools such as Pendo, User Testing, Hotjar, and Jira are essential. Moreover, staying updated on industry trends and advocating for research and design excellence will be crucial to keep the organization at the forefront of user experience. If you are a versatile thinker comfortable with ambiguity, have experience in SaaS, and demonstrate a passion for UX research excellence, we encourage you to apply for this role. Your role as a Senior Mobile User Experience Researcher will not only contribute to enhancing user satisfaction but also drive positive business outcomes through impactful and insights-driven solutions.,

The ideal candidate for this position will be responsible for understanding business problems and formulating analytical solutions. You will apply machine learning, data mining, and text mining techniques to develop scalable solutions for various business challenges. You will also be involved in speech to text translation for Video/Audio NLP Analysis and generative AI application for Market Research data. Additionally, you will solve problems using advanced AI techniques, including GenAI methods, by designing NLP/LLM/GenAI applications/products with robust coding practices. Experience in LLM models like PaLM, GPT4, and Mistral is preferred. You will be expected to train, tune, validate, and monitor predictive models, as well as analyze and extract relevant information from large amounts of historical business data in structured and unstructured formats. Furthermore, you will establish scalable, efficient, automated processes for large-scale data analyses and develop and deploy Data Science models on cloud platforms like GCP, Azure, and AWS. Working with large, complex data sets using tools such as SQL, Google Cloud Services, Hadoop, Alteryx, and Python will be part of your daily responsibilities. Preferred qualifications for this role include 2+ years of experience in market research, data mining, statistical analysis, Gen AI, modeling, deep learning, optimization, or similar analytics. Additionally, having 2+ years of work experience with Python, SQL, and/or visualization/dashboard tools like Tableau, PowerBI, or Qliksense is desired. Comfort with working in an environment where problems are not always well-defined and the ability to effectively advocate technical solutions to various audiences are also important. Candidates with 3-4 years of industry experience and a Bachelor's or Master's degree in a quantitative field such as Statistics, Computer Science, Economics, Mathematics, Data Science, or Operations Research are required for this position. You should have 3+ years of experience using SQL for acquiring and transforming data, as well as experience with real-world data, data cleaning, data collection, or other data wrangling challenges. Knowledge in fundamental text data processing and excellent problem-solving, communication, and data presentation skills are essential. Moreover, you should be flexible to work on multiple projects/domains/tools, possess collaborative skills to work with business teams, and be comfortable coding in Tensorflow and/or Pytorch, Numpy, and Pandas, Scikit-learn. Experience with open-source NLP modules like SpaCy, HuggingFace, TorchText, fastai.text, and others is beneficial. Proven quantitative modeling and statistical analysis skills, along with a proactive and inquisitive attitude towards learning new tools and techniques, are highly valued.,

Key Responsibilities 5+ years of experience working within an in-house research team or relevant work experience. Experience in quantitative and qualitative research methods. Experience writing reports and internal communications. Excellent communication and analytical skills. Proven ability to work independently and collaborate with a cross-functional team. Experience with agile process and delivery models. A rigorous approach to documentation and organization. Tools: Pendo, User Testing, Hotjar, Figjam, User Zoom, Jira, ChatGPT, Perplexity, Helpscout, Google Workspace, Quicksight, Miro, FigJam, Dovetail, Maze Bonus Points. SaaS experience desired. A versatile thinker comfortable working with ambiguity. Role: Senior Mobile User Experience Researcher Work location: Bengaluru / Mumbai / Pune / Noida / Gurugram Mode: Hybrid Core Skills / Research Methods : • Contextual Enquiry • Dairy Studies • Thematic Analysis • Co-design • Storyboards Wizard of Oz Testing • Ethnography • Focus Groups • Shop-Alongs • Text Analysis • InDepth Interviews • Usability Tests • Field Studies • Surveys • Heuristic Evaluation • Think Aloud • Sentiment Analysis • Concept Mapping