Content Specialist

Company Description

MinoriLabs is a fast-growing Digital Marketing and Software Services company. Our services include full-stack digital marketing, e-commerce marketing, software development, and knowledge process outsourcing services. Our clients include global leaders across Europe and the US.

Established in 2018, MinoriLabs is headquartered in Michigan, USA, and has delivery center in Coimbatore, India. Funded by US-based private equity, MinoriLabs is actively developing an AI product to enable next-gen marketing.

W

This is a full-time on-site role for a Content Specialist at MinoriLabs. The Content Specialist will be responsible for

• Understand objective of content and the pertinence to various audience.
• Understand the nuances of writing for international markets and deliver localized content.
• Collect inputs from stakeholders and convert it into clear, attractive copy with a distinct voice.
• Repurpose existing content to suit different needs as and when required.
• Have the ability to create content in all of the following types:

Static text

Static graphics

Dynamic graphics

Interactive content

Audio content

Video content

• Edit and proofread copy as needed.
• Apply SEO principles to improve the search performance of the website.
• Give inputs to the designer regarding context and intent.
• Use CMS tools to organize and deploy content pieces
• Write and edit clear and consistent content across earned, owned, paid, and social media for a variety of digital tactics, including emails, landing pages, websites, microsites, social networks, mobile, banners, paid search, lead nurturing programs, etc.
• Assure quality of all content deliverables and use of a consistent voice and tone throughout all digital channels and assets
• Collaborate closely with the marketing department in the development of content strategies
• Manage daily content and content calendars for social channels
• Appreciates and employs the nuances in international content

Must Have skills:

• Adept at SEO and addressing impact of core algorithm updates
• Ability to do contextual research using AI
• Understanding local nuances of target markets
• Ability to understand technology and customer's products
• Flair for extensive writing
• Appreciates difference between content writing and copy writing

Good to have certifications:

Interested Candidates, Kindly drop your resume to arun.pandian@minorilabs.com