Digital Marketing Specialist

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At MinoriLabs, we're on a mission to deliver world-class digital marketing services and make it rain for our customers. And we need a Digital Marketing Specialist who's ready to deliver marketing results by executing the following responsibilities.

Responsibilities

• Identify and employ a variety of digital marketing channels to carry the corporate, product and brand messages.
• Create awareness, generate demand and position the offerings of the company to the right audience through appropriate digital channels
• Plan and execute all web, SEO, PPC, email, video marketing, affiliate marketing, event marketing and other marketing related activities.
• Design, build and maintain a social media presence
•  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and execute CRO strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels

Specifications

• 3 to 5 Years of experience in hands on Digital Marketing for B2B solutions.
• Knowledge in leading marketing platforms like Salesforce, Adobe, Dynamics, HubSpot, etc.
• Hands on experience in building and executing marketing campaigns
• Ability to convert marketing functional objectives into campaign goals
• Good communication skills
• Experience in deploying analytics tools for marketing metrics
• Experience in conversion optimization
• Thorough knowledge of multi-channel marketing

Think you've got what it takes to bring in the digital thunder?