MinoriLabs

Company Description MinoriLabs is a fast-growing Digital Marketing and Software Services company. Our services include full-stack digital marketing, e-commerce marketing, software development, and knowledge process outsourcing services. Our clients include global leaders across Europe and the US. Established in 2018, MinoriLabs is headquartered in Michigan, USA, and has delivery center in Coimbatore, India. Funded by US-based private equity, MinoriLabs is actively developing an AI product to enable next-gen marketing. At MinoriLabs, we foster a culture of delivering “ W o r l d - C l a s s E x p e r i e n c e ,” a culture that fosters a positive and enriching experience for all its stakeholders- Our Employees, Our Customers, Our Vendors, Our Shareholders, and Our Communities. Job Description: This is a full-time on-site role for a Content Specialist at MinoriLabs. The Content Specialist will be responsible for Understand objective of content and the pertinence to various audience. Understand the nuances of writing for international markets and deliver localized content. Collect inputs from stakeholders and convert it into clear, attractive copy with a distinct voice. Repurpose existing content to suit different needs as and when required. Have the ability to create content in all of the following types: Static text Static graphics Dynamic graphics Interactive content Audio content Video content Edit and proofread copy as needed. Apply SEO principles to improve the search performance of the website. Give inputs to the designer regarding context and intent. Use CMS tools to organize and deploy content pieces Write and edit clear and consistent content across earned, owned, paid, and social media for a variety of digital tactics, including emails, landing pages, websites, microsites, social networks, mobile, banners, paid search, lead nurturing programs, etc. Assure quality of all content deliverables and use of a consistent voice and tone throughout all digital channels and assets Collaborate closely with the marketing department in the development of content strategies Manage daily content and content calendars for social channels Appreciates and employs the nuances in international content Must Have skills: Adept at SEO and addressing impact of core algorithm updates Ability to do contextual research using AI Understanding local nuances of target markets Ability to understand technology and customer's products Flair for extensive writing Appreciates difference between content writing and copy writing Good to have certifications: Certifications in SEO, Content Marketing Interested Candidates, Kindly drop your resume to arun.pandian@minorilabs.com

Are you a digital marketing guru with a knack for making things click ? Do you dream in SEO rankings and wake up with brilliant PPC strategies? Good, because we're looking for someone just like you to join our team and help us conquer the digital universe! At MinoriLabs, we're on a mission to deliver world-class digital marketing services and make it rain for our customers. And we need a Digital Marketing Specialist who's ready to deliver marketing results by executing the following responsibilities. Responsibilities Identify and employ a variety of digital marketing channels to carry the corporate, product and brand messages. Create awareness, generate demand and position the offerings of the company to the right audience through appropriate digital channels Plan and execute all web, SEO, PPC, email, video marketing, affiliate marketing, event marketing and other marketing related activities. Design, build and maintain a social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and execute CRO strategies Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Specifications 3 to 5 Years of experience in hands on Digital Marketing for B2B solutions. Knowledge in leading marketing platforms like Salesforce, Adobe, Dynamics, HubSpot, etc. Hands on experience in building and executing marketing campaigns Ability to convert marketing functional objectives into campaign goals Good communication skills Experience in deploying analytics tools for marketing metrics Experience in conversion optimization Thorough knowledge of multi-channel marketing Think you've got what it takes to bring in the digital thunder? If you're passionate, analytical, a little bit quirky, and ready to make a real impact, we want to hear from you!

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Responsibilities Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns. Proven experience delivering a variety of digital assets, including rich media online ads, and social media applications. Experience managing successful social media campaigns, and a solid understanding of social marketing. Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data. Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business. Develop, implement, and manage marketing campaigns that promote the products and services of a company. Enhance brand awareness in the digital space. Drive website traffic and acquire leads. Measure site traffic, identify and evaluate new digital technologies and optimise marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. Qualifications Bachelor's degree or equivalent 4-8 Years of Experience Experience with SEO and SMM, Email Marketing and Paid Campaigns (Google & Facebook) Analytics Driven Marketing Experience in Inbound and Outbound Campaign Strong management skills, excellent oral and written communication skills. Experience delivering digital campaigns for mainstream products and services. Experience in Product marketing or B-2-B Marketing will added value.

The Sr Dot Net Developer role at MinoriLabs, based in Coimbatore, is a full-time hybrid position where you will be responsible for designing, developing, and maintaining applications utilizing the .NET framework. Your daily tasks will involve writing clean, scalable code, testing applications, resolving bugs, collaborating with cross-functional teams, and contributing to software architecture decisions. To excel in this role, you should possess a strong background in object-oriented programming along with 10 - 15 years of hands-on experience in ASP.Net, C#, MVC, .Net Core (or other relevant core skills). Proficiency in Angular/React is a must, and you should also have a working knowledge of UI frameworks such as HTML5, CSS3, Telerik Kendo UI, JQuery, AJAX, Bootstrap, and JavaScript. Additionally, a good understanding of Relational databases, SQL/Oracle Server, Oracle development environment, Test Driven Development (XUnit/Karma), ALM tools (GitLab, ADO, SonarQube), Agile (Scrum) methodologies, and DevOps practices is required. The ideal candidate should possess excellent debugging and problem-solving skills, the ability to adapt quickly to new technologies, a strong work ethic, effective communication skills, and good time management abilities. Moreover, you should be comfortable working in inclusive teams, participating in meetings, and engaging with stakeholders. Your role will involve participation in all stages of the software development lifecycle, so a comprehensive understanding of managing a software system throughout its life cycle is essential. If you are a proactive individual with a passion for software development and possess the necessary qualifications and skills mentioned above, we encourage you to share your resume with us at arun.pandian@monorilabs.com. Join us at MinoriLabs on our mission to amplify our clients" marketing reach without increasing their expenses.,

The Sr Dot Net Developer position at MinoriLabs, based in Coimbatore, is a full-time hybrid role where you will be responsible for designing, developing, and maintaining applications using the .NET framework. Your daily tasks will include writing clean, scalable code, testing applications, fixing bugs, collaborating with cross-functional teams, and contributing to software architecture decisions. To excel in this role, you should have strong experience in object-oriented programming and possess 10-15 years of hands-on experience in ASP.Net, C#, MVC, .Net Core, and other core skills as required. Additionally, you must have hands-on experience in Angular/React and working knowledge of UI frameworks such as HTML5, CSS3, Telerik Kendo UI, jQuery, AJAX, Bootstrap, and JavaScript. A good understanding of relational databases and experience in SQL/Oracle Server and Oracle development environment is essential. Experience in Test Driven Development (XUnit/Karma) and ALM tools (GitLab, ADO, SonarQube) is required. You should also have a strong background in Agile (Scrum) methodologies and thorough knowledge of DevOps practices. Complete knowledge of managing a software system throughout its life cycle, excellent debugging and problem-solving skills, and the ability to learn new technologies quickly are indispensable for this role. Moreover, you should possess a strong work ethic, effective communication skills, good time management abilities, and be comfortable working with inclusive teams, meetings, and stakeholders. Excellent communication skills are essential to collaborate effectively in a globally distributed team. If you meet the qualifications and are interested in this opportunity, please share your resume with arun.pandian@minorilabs.com. Join us at MinoriLabs and be part of a fast-growing Digital Marketing company dedicated to helping businesses optimize their marketing investments for higher returns.,