Marcom Manager

About Beyond Key

Our product, Procure Key

Role Overview

Key Responsibilities

• End-to-End Lead Generation:
• Develop, execute, and optimize integrated marketing campaigns (paid and organic) to generate high-quality leads and nurture them through the funnel, ensuring alignment with sales targets and business growth objectives.
• Regional Strategy & Execution:
• Localize and implement global marketing strategies for the ANZ market, ensuring cultural and business relevance. Own the full marketing cycle from planning to execution and reporting.
• Campaign Management:
• Plan, launch, and manage multi-channel campaigns (digital, social, email, events, content syndication, ABM, SEO/SEM) to drive awareness, engagement, and conversion.
• Content & Messaging:
• Oversee the creation and localization of compelling marketing content and collateral tailored to the ANZ audience. Ensure brand consistency and messaging across all touchpoints.
• Collaboration:
• Work closely with global and regional marketing, sales, product, and external agency teams to ensure seamless execution and alignment of marketing initiatives.
• Performance Analytics:
• Track, analyze, and report on campaign performance, lead quality, and ROI using marketing automation and analytics tools. Use insights to optimize future campaigns.
• Stakeholder Management:
• Engage with internal and external stakeholders, including agency partners, to ensure timely and high-quality delivery of marketing programs.
• Market Intelligence:
• Stay updated on ANZ market trends, competitor activities, and customer insights to inform strategy and identify new opportunities.
• Event & Webinar Management:
• Organize and promote regional events, webinars, podcasts, and workshops to support lead generation and brand building.
  

Requirements

• Master’s degree in marketing, Communications, Business, or related field.
• 7+ years of hands-on marketing experience, with at least 2 years in the ANZ region or global markets.
• Proven experience in end-to-end lead generation (paid and organic), campaign management, and marketing automation.
• Strong understanding of digital marketing channels (SEO, SEM, social, email, content, ABM).
• Experience working with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Demonstrated ability to collaborate with cross-functional and geographically dispersed teams.
• Excellent communication, project management, and analytical skills.
• Experience in IT services, SaaS, or technology marketing is highly desirable.
• Ability to thrive in a fast-paced, results-driven environment.