Job
Description
KEY ROLES & RESPONSIBILITIES We are looking for an experienced, strategic, and creative Manager-Digital Marketing to lead and drive the digital presence of our organization. This role will manage end-to-end digital marketing activities with a strong focus on social media strategy and executio n, website managemen t, and email marketing/newsletter s. The ideal candidate is both an innovative storyteller and an analytical thinker who can translate data into actionable insights. You will play a central role in building brand awareness, engaging our target audiences, and converting digital touchpoints into measurable results . Social Media Management (60%) Develop and implement a holistic social media strategy aligned with the organization’s communication goals and brand tone. Manage day-to-day operations across platforms, including Instagram, LinkedIn, Facebook, X (formerly Twitter), and YouTube Create high-quality, engaging, and timely multimedia content (graphics, videos, carousels, reels, etc) Create bi-weekly high-quality, engaging, and timely multimedia content (graphics, videos, carousels, reels, etc.) for AIFT leadership. Build and manage a social media content calendar to ensure consistent posting cadence and strategic alignment with campaigns, observances, and organization-wide milestones. Coordinate between internal teams (communications, programs, partnerships) to gather stories, visuals, and updates that feed into digital content pipelines. Monitor conversations, engage followers, and manage online communities in real time. Track KPIs such as reach, engagement, shares, follower growth, and click-through rates; generate monthly performance reports with actionable insights via Hootsuite. Stay current with social media trends, best practices, and platform algorithm updates to adjust strategy as needed. Manage donor visibility and social media mandates to increase reach and strengthen partnerships. Website Management (20%) Oversee the organization's website and ensure that it reflects the brand’s identity and messaging accurately. Manage content updates, including blogs, news, people page, media mentions, events, and landing pages. Collaborate with designers/developers to enhance site functionality, accessibility, and mobile responsiveness. Implement/optimize SEO best practices, including keyword research, metadata, alt text, internal linking, and backlink strategies. Monitor website traffic and user behavior using Google Analytics to guide optimization. Ensure that all website content is optimized for performance, speed, and usability, and aligned with digital marketing goals (e.g., lead generation, donations, signups, etc) Email Marketing & Newsletters (10%) Plan, create, and execute compelling email marketing campaigns tailored to segmented audiences using platforms like Virtuous. Produce quarterly newsletters featuring organizational updates, blog content, success stories, impact reports, event promotions etc. Write engaging, audience-centric copy that drives clicks and conversions. Manage email databases and segment lists for more personalized outreach. Monitor and report on performance metrics such as open rates, click-through rates, bounce rates, and conversions. Conduct A/B testing to optimize subject lines, layouts, CTAs, and send times. Knowledge Management (10%) Maintain a well-organized social media repository that archives all published post copies, links, and associated media assets to ensure easy reference, consistency in messaging, and efficient content repurposing across platforms. Regularly update the MoU tracking sheet to ensure donor mandates—such as visibility through social media, newsletters, events, and other deliverables—are consistently documented, monitored, and fulfilled on time. Regularly update the PR tracker with all media mentions, press coverage, and published articles to ensure accurate and timely documentation of organizational visibility. Regularly update the monthly Global Marketing tracking sheets—both internal and external-facing—to monitor progress against annual marketing goals and provide timely insights for strategic decision-making. Compile, organize, and maintain monthly CD memo updates with key regional developments, project highlights, and strategic milestones across program, ensuring consistency in internal reporting, facilitating cross-learning, and maintaining alignment with organizational priorities. Education, Qualification & Skills required Bachelor’s degree in marketing, Communications, Media, Digital Arts, or a related field preferred. 5–8 years of demonstrated experience in digital marketing, ideally with specific roles managing social media, websites, and email communications. Proven ability to develop and manage multi-platform strategies and content calendars. Strong writing, editing, and storytelling skills tailored for digital audiences. Hands-on experience with social scheduling tools and email marketing platforms. Competency in design tools such as Canva or Adobe Creative Suite for basic graphic and video content. Working knowledge of SEO, Google Analytics, and website optimization principles. Excellent project management skills, with the ability to juggle multiple priorities and meet deadlines. Show more Show less
