Manager- Business Analytics

Manager- Business Analyst

at Traya Health

Location:

About Us:

Traya is an Indian direct-to-consumer hair care brand platform providing a holistic treatment for

consumers dealing with hair loss. The Company provides personalized consultations that help

determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the

power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while

empathising with the customers that it has an emotional and psychological impact. Most

importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the

perfect holistic solution for hair loss patients.

About the Role:

As the Manager – Business Analytics, you will play a pivotal role in driving data-driven decision-making across the organization. You will partner closely with Marketing, Product, Supply Chain, Growth, and Finance teams to identify growth levers, optimize performance, and uncover actionable insights that improve business outcomes across the D2C value chain. This role requires a mix of analytical acumen, business understanding, and leadership skills ideal for someone who thrives in a fast-paced, data-rich, consumer-first environment.

Key Responsibilities

1. Business Performance Analytics

● Own end-to-end business performance dashboards and reporting for key D2C metrics -

traffic, conversion, AOV, retention, CAC, and LTV.

● Develop frameworks to measure the effectiveness of marketing campaigns, product

launches, and promotions.

● Drive weekly/monthly business reviews with leadership and cross-functional stakeholders.

2. Consumer & Growth Insights

● Analyze user cohorts, funnels, and journeys to uncover retention, repeat purchase, and churn patterns.

● Partner with Growth & Product teams to identify high-value customer segments and personalization opportunities.

● Use A/B testing and experiment design to validate hypotheses and recommend actionable improvements.

3. Cross-Functional Partnership

● Collaborate with Marketing, Product, and Supply Chain teams to align insights with business

strategies.

● Influence strategic decisions with data narratives that bridge the gap between analytics and

execution.

4. Team Leadership & Development

● Lead and mentor a team of business analysts and data associates.

● Establish best practices for analytics, experimentation, and stakeholder communication.

● Foster a culture of curiosity, accountability, and storytelling through data.

Key Metrics You’ll Drive

● Revenue growth & contribution margin improvement

● Customer acquisition & retention efficiency (CAC vs. LTV)

● Funnel optimization (CTR, Conversion Rate, Repeat Rate)

● Inventory turns & operational efficiency

● Marketing ROI & campaign effectiveness

Skills & Experience Required

Must-Have

● 6–10 years of total experience, with at least 2+ years leading analytics for a consumer internet / D2C / e-commerce company.

● Strong analytical and problem-solving skills with hands-on experience in SQL, Python/R, and

BI tools (Tableau, Power BI, or Looker).

● Experience with large-scale data systems, experimentation frameworks, and marketing analytics tools (Google Analytics, Mixpanel, AppsFlyer, etc.).

● Deep understanding of D2C metrics — CAC, LTV, retention, cohorts, funnel conversion, and

attribution modeling.

● Strong business acumen — ability to connect data insights to commercial impact.

Good-to-Have

● Exposure to CRM, personalization, or recommendation systems.

● Experience in subscription-based or omnichannel (online + retail) environments.

● Background in data warehousing or collaboration with data engineering teams.

Behavioral Competencies

● Strategic thinker with a bias for action and measurable outcomes.

● Strong communicator — can translate complex data into clear narratives.

● Stakeholder management — able to influence without authority.

● High ownership and comfort working in ambiguous, fast-changing environments.

What does Traya have to offer?

• Exponential learning and Personal/Professional Growth

• Mentorship

• Autonomy to think, work and create independently

• Data-driven decision making

• Fun and enthusiastic work culture

• Best in class digital marketing learning

Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.