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3.0 - 6.0 years

3 - 6 Lacs

Kolkata, West Bengal, India

On-site

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Inbound Marketing Inbound marketing attracts leads through value-driven content, not direct outreach. Components include: Content Marketing: Blogs, whitepapers, case studies to establish authority. SEO: Web content to rank higher and get organic traffic. Webinars & Podcasts: Educational sessions on industry trends. Social Media Marketing: Share valuable content on LinkedIn, Twitter etc to connect with leads. Outbound Marketing Outbound marketing involves direct outreach to leads through: Cold Calling & Email Outreach: Personalized communication to prospects. LinkedIn Networking & Social Selling: Connect with decision makers through professional networks. Pay-Per-Click (PPC) Advertising: Google Ads, LinkedIn Ads, retargeting campaigns to drive traffic and conversions. Account-Based Marketing (ABM) ABM is targeted marketing to high value accounts with personalized messaging. Tactics include: Identify key decision makers and stakeholders. Customize marketing to address specific pain points. Coordinate sales and marketing teams for personalized outreach. Email Marketing & Automation Email is still a powerful tool for B2B lead nurturing: Drip Campaigns: Automated email sequences to educate prospects. Personalization & Segmentation: Tailor emails based on industry, job role, behavior. Lead Scoring: Prioritize leads based on engagement. Tools & Technologies for B2B Lead Generation CRM & Lead Management CRM tools to track and convert leads: Salesforce: Full CRM to manage customer interactions. HubSpot: All in one inbound marketing and CRM. Zoho CRM: Affordable CRM with automation. Marketing Automation Automation platforms to enhance lead nurturing and engagement: Marketo: B2B marketing automation and lead scoring. Mailchimp: Email automation and audience segmentation. ActiveCampaign: Personalized automation for email and CRM integration. Data Analytics & AI Data driven insights to target and convert: Google Analytics: Track website traffic and lead sources. Clearbit: Company intelligence for lead qualification. Chatbots & AI Assistants: Automate lead interactions and qualification. Measuring & Optimizing Lead Generation Performance To ensure long-term success, businesses must track and optimize lead generation efforts. Key performance indicators (KPIs) include: Lead Conversion Rate (LCR): Percentage of leads that convert into customers. Cost Per Lead (CPL): The cost of acquiring each lead. Customer Lifetime Value (CLV): Long-term revenue potential of a lead. Return on Investment (ROI): Profitability of marketing campaigns. Optimization strategies involve A/B testing, refining messaging, and enhancing user experience (UX) on websites and landing pages. B2B lead generation is a dynamic and evolving process that requires a strategic mix of inbound, outbound, and data-driven marketing approaches. Businesses that leverage advanced tools, optimize campaigns, and align sales and marketing teams will experience greater success in generating high-quality leads. Implementing a structured approach to lead nurturing and analytics-driven decision-making will drive long-term growth and competitive advantage. Outbound Sales Lead Generation B2B SaaS Outbound sales lead generation for B2B SaaS requires a smart approach to find, engage and convert high value prospects. Here's a blueprint: 1. Define Ideal Customer Profile (ICP) & Buyer Personas Identify industries and company sizes that your SaaS serves. Identify key decision makers (CTOs, CFOs, CMOs etc.). Think about the pain points your software solves. 2. Build a Targeted Prospect List Use LinkedIn Sales Navigator, Apollo.io or ZoomInfo for data. Scrape websites, job postings and directories. Enrich leads with company revenue, tech stack and decision making authority. 3. Craft a Multi-Touch Outreach Strategy Email Outreach: Personalized value driven emails with clear CTAs. Cold Calling: Follow up emails with phone calls. LinkedIn Networking: Connection requests + value driven messaging. Retargeting Ads: Display ads for engaged prospects. 4. Implement Sales Engagement Sequences 68 touchpoints over 23 weeks. Vary messaging: pain points, case studies, competitor gaps. Automate sequences via Outreach.io, Salesloft or HubSpot. 5. Leverage Intent Data & Triggers Track website visits with Clearbit Reveal. Monitor job changes via LinkedIn Sales Navigator. Engage with leads interacting with industry content. 6. Use AI & Automation for Efficiency Chatbots for qualification. AI driven email personalization (e.g. Lavender, ChatGPT). CRM integrations for real-time data. 7. Book Meetings & Nurture Leads Offer demos, free trials or case study discussions. Use Calendly or Chili Piper for seamless scheduling. Follow up consistently to move leads down the funnel. 8. Analyze & Optimize Track email open/reply rates, call conversions and pipeline velocity. A/B test subject lines, scripts and CTAs. Refine targeting based on conversion data. How to Choose the Best Lead Generation Tool Selecting the right lead generation platform depends on your budget and needs. Consider these key factors: Database Accuracy & Size: Ensure the platform offers a large, reliable database. Search Capability: Check how easily you can access relevant contact information. Integrations: Verify compatibility with your existing marketing tools. Pricing: Compare costs to match your budget. Features: Assess platform-specific benefits for your business.

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2.0 - 4.0 years

6 - 8 Lacs

Mumbai

Work from Office

Naukri logo

Position Overview: We're looking for a young, driven marketer to take end-to-end ownership of key marketing channels. Youll work directly with the founder, drive growth experiments, and constantly measure, iterate, and improve performance. What You'll Do: SEO & Content Writing: Write SEO blogs to drive traffic and improve search rankings Research keywords, competitors, and content gaps Own blog performance traffic, engagement, leads LinkedIn Outreach & Profile Management: Manage founders LinkedIn: posts, engagement, and DMs Execute outreach to clients, partners, and stakeholders Track outcomes and optimize for conversions Email Marketing: Create and send newsletters, poster campaigns, and updates Manage email lists, design creatives (using Canva), and measure performance Champions Referral Program: Run and grow our referral program for users and partners Engage with referrers, track performance, and drive referrals Key Expectation: You will own these marketing channels end-to-end from planning to execution, and from measuring results to continuous improvement. Were looking for someone who can experiment, learn, and scale what works. Who You Are: 2-4 years of experience in marketing, content, or growth roles Excellent writing and communication skills Hands-on with SEO tools, Canva, Mailchimp, LinkedIn, etc. Analytical mindset comfortable with data and experimentation Self-starter, eager to grow, and willing to take full ownership Based in Mumbai and open to working from our office Why Join Us: Work directly with the founder and be part of a high-growth journey Take ownership of your work and see real-world impact Massive learning and career growth opportunity Build something meaningful in Indias industrial-tech space What We Offer: Competitive salary with performance-based incentives Opportunity to work closely with the leadership team in a high-growth environment A collaborative and innovation-driven culture with immense learning potential Growth opportunities to take on higher responsibilities as the company scales Mandatory Key Skills SEO,Content Writing,LinkedIn Outreach,Profile Management,Email Marketing,Marketing*

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0.0 years

1 - 1 Lacs

Coimbatore

Work from Office

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Research and identify leads via LinkedIn, Google, and directories. Execute lead gen strategies, connect with prospects, assist in outreach content, maintain CRM/spreadsheets, support sales/marketing teams, and track/report lead generation metrics. Required Candidate profile Bachelor’s in Marketing/Business or related field. Familiar with LinkedIn, CRM tools, and email marketing. Strong communication, self-motivated, detail-oriented, and analytical.

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0.0 - 1.0 years

0 Lacs

Bengaluru

Remote

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Job Description: Were looking for enthusiastic and driven women interns to join Streelancers remote Sales Development program . This is a unique opportunity to get real-world experience in outbound B2B sales , guided by experienced Account Executives. Youll learn how to use modern sales tools, connect with business leaders, and book sales meetings that drive revenue. Roles and Responsibilities: Research and reach out to potential clients via email and LinkedIn Book 3–5 qualified meetings per month for Account Executives Track outreach, leads, and follow-ups using sales tools and CRMs Learn tools like HubSpot, Lemlist, Smartlead, and LinkedIn Sales Navigator Get mentored by a senior AE and receive feedback on your performance Attend weekly training and performance reviews Candidate Requirements: Strong written English and communication skills Eagerness to learn about sales, startups, and client engagement Self-motivated and comfortable working remotely Women-only: Final-year students, career re-starters, or women returning to work are encouraged to apply Availability to commit to 15–20 hours/week (flexible schedule) Perks & Benefits: Work-from-home Hands-on experience in real B2B sales Learn from experienced sales leaders Paid incentives for performance Certificate + Letter of Recommendation on successful completion

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- 2 years

5 - 12 Lacs

Gurugram

Work from Office

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Job Title: Marketing And Sales Representative (IT Sales) Location: Gurugram (Day 1 Onsite) Job Type: Full-Time Company Overview: Serigor Inc, headquartered in Baltimore, MD, with a branch in Columbia, MD, is a trusted leader in IT Consulting and Outsourcing. As a CMMI Level 3-certified, Woman-Owned Small Business (WOSB), we specialize in IT Services, Staff Augmentation, Government Solutions, and Global Delivery. Since 2009, we have provided innovative IT solutions to Fortune 500 companies and government agencies, helping businesses maximize their IT investments. Serigor Inc. is an equal opportunity employer committed to diversity and inclusion. Job Summary: We are looking for a motivated and tech-savvy Marketing And Sales Representative to join our sales team. This role is ideal for someone who is passionate about technology and has a strong drive to connect IT solutions with business needs. The Associate will be responsible for identifying prospects, understanding their IT challenges, and offering our suite of solutionsranging from software, cloud services, and IT infrastructure to cybersecurity. Please Note: MUST be an IIM Grad or from Top B School with MBA in Sales/Marketing MUST be ready to work in US Shift (7PM IST -4AM IST) Must have excellent comunication skills (Written/Verbal) Key Responsibilities: Lead Generation & Prospecting: Identify potential clients through outbound calls, emails, LinkedIn, networking, and attending tech-related events or webinars. Client Needs Assessment: Engage with business stakeholders to understand their technical requirements, pain points, and IT infrastructure landscape. Solution Pitching: Present and explain IT products/services (e.g., cloud, software, managed services, cybersecurity) aligned with client needs. Sales Presentations & Demos: Schedule meetings and assist senior sales or technical teams in product demonstrations and solution walkthroughs. Proposal & Documentation: Prepare sales proposals, quotations, and presentations in coordination with the technical and pre-sales teams. CRM & Pipeline Management: Maintain accurate and up-to-date records of leads, opportunities, and activities in CRM systems (e.g., Salesforce, Zoho). Collaboration: Work closely with technical experts, support teams, and marketing to align client requirements with our IT offerings. Market Intelligence: Stay informed on current IT trends, emerging technologies, and competitor offerings to better position our solutions. Qualifications: Bachelors degree in Business, Information Technology, Computer Science, or a related field. 0-2 years of experience in IT sales, pre-sales, or business development (internships included). Basic understanding of IT concepts such as cloud computing, SaaS, cybersecurity, and networking. Excellent verbal and written communication skills. Strong presentation and negotiation abilities. Proficiency with CRM software and Microsoft Office tools. Preferred (Nice to Have): Prior experience in B2B IT solution sales or technology consulting. Understanding of enterprise IT environments and buyer personas (IT managers, CTOs, CIOs). Familiarity with sales methodologies like consultative selling or SPIN selling.

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1 - 3 years

2 - 5 Lacs

Noida

Work from Office

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Role & responsibilities Assist in planning and executing marketing campaigns (email, LinkedIn, social media) Maintain and grow the companys social media presence (LinkedIn, Instagram, Facebook) Create engaging content for posts, blogs, emails, and case studies Support in running cold outreach campaigns (email & LinkedIn) Help update and improve company website, portfolio, and marketing materials Research and identify potential clients, competitors, and trends Maintain leads tracker and support proposal follow-ups with the sales team Preferred candidate profile Bachelor's degree in Marketing, Mass Communication, or a related field (completed or pursuing) 1-3 years of experience in digital marketing or marketing internships Good English communication and content writing skills Familiarity with social media tools, Canva, and Google Workspace (Docs, Sheets, Slides) Interest in B2B tech services or software marketing is a plus Eagerness to learn and grow in a fast-paced tech environment

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3 - 7 years

3 - 12 Lacs

Bhavnagar

Work from Office

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Key Responsibilities: Identify and generate new leads through various channels (LinkedIn, emails, cold calling, platforms like Upwork, etc.) Write compelling proposals, handle client communications, coordinate projects. follow up on inquiries. Cafeteria Work from home House rent allowance Health insurance Performance bonus Referral bonus

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4 - 9 years

6 - 12 Lacs

Gurgaon

Work from Office

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LinkedIn Sales Navigator & automation tools to identify & connect with potential B2B clients Optimise LinkedIn profiles for lead generation & engagement Create & execute LinkedIn outreach campaigns Convert LinkedIn leads into highvalue business deals Required Candidate profile Know LinkedIn automation tools (e.g., Expandi, Dux-Soup, Zopto) Analyse outreach metrics & improve response rates Experience working in B2B Private Label or Manufacturing industries is a plus

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5 - 10 years

9 - 17 Lacs

Pune

Work from Office

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Title: Business Development Representative Exp: 5 to 10 years Location: Pune Employment Type: Full- time About Us: Onix is a trusted cloud consulting company and leading Google Cloud partner that helps companies get the most out of their technology with cloud-powered solutions, best-in-class services, and the Datametica Birds, data migration products that unleash AI potential. We are able to deliver exceptional results for our customers because of our 20+ year partnership with Google Cloud, depth of technology expertise, and IP-driven data and AI solutions. We offer solutions across a wide range of use cases and industries that are tailored to the unique needs of each customer. From advanced cloud security solutions to innovative AI capabilities and data migration products, we have you covered. Our global team of experts are the most reliable, talented and knowledgeable in the industry. Job role: Driving revenue growth: Utilise your expertise in outbound calling, email campaigns, LinkedIn outreach, and regional customer database building to identify and cultivate high-potential leads. Championing innovation: Become a data whiz and masterfully explain the impact of our cloud migration/modernisation and automation solutions. Collaborating with a winning team: Thrive in a dynamic environment fuelled by growth, surrounded by passionate individuals who value your contributions. As our BDR, you'll: Become a lead generation machine: Unearth promising leads and qualify them efficiently. Fuel marketing & sales events: Drive participation and awareness, building connections with prospects. Be a data champion: Master the value proposition of our offerings, advocating for Onix with confidence. Pitch & present like a pro: Showcase our game-changing products (Eagle, Raven,Pelican) with clarity and persuasiveness. Consistently crush goals: Set new standards and exceed expectations, fuelled by a drive for success. Stay ahead of the curve: Continuously learn, adapt, and stay informed about industry trends and competitors. Are you: A seasoned pro with 5-15 years of B2B/Cloud/SaaS/IT sales experience? An outreach master, comfortable with diverse channels and persuasive communication? An adaptable chameleon who thrives in dynamic environments? A goal-crushing machine with a proven track record of exceeding targets? A communication ninja who can handle objections and educate prospects effectively? Comfortable working in US time zones? A graduate with a Bachelor's degree, MBA, or equivalent experience? Fluent in English? Why Join Us? Competitive salary and comprehensive benefits. Opportunities to work with cutting-edge technologies. Collaborative company culture.

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2 - 7 years

9 - 13 Lacs

Gurgaon

Work from Office

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Location: In office 5 days a week- Gurgaon and Bangalore About Leena AI: Leena AI is a leading HR automation platform that helps enterprises streamline HR processes, enhance employee engagement, and drive productivity. We are rapidly expanding and are looking for a motivated Sales Development Representative (SDR) to join our global team and focus on the North American market. Role Overview: As a Sales Development Representative (SDR) for North America, you will play a crucial role in driving outbound sales efforts by identifying, prospecting, and generating qualified leads for our sales team. This role requires a highly motivated and goal-oriented individual who can connect with enterprise-level decision-makers across the region. Key Responsibilities: Outbound Prospecting: Identify and engage with prospects in North America through cold calls, emails, LinkedIn, and other communication channels to initiate conversations and qualify leads. Lead Qualification: Identify customer pain points, needs, and decision-making processes to generate qualified opportunities for the sales team. Market Research: Stay updated on industry trends, competitor offerings, and market conditions within the North American region. CRM Management: Accurately record and track all sales activities, leads, and opportunities in the CRM system - HubSpot. Collaboration: Work closely with Account Executives, Marketing, and Sales teams to optimize the lead handover process and improve conversion rates. Requirements: Minimum of 2 years experience as an SDR working in the North American market with a SAAS-based B2B Company. Excellent communication and interpersonal skills with a strong ability to engage senior executives in enterprise organizations. A goal-driven mindset with the ability to work independently and manage time efficiently. Experience with outbound prospecting strategies, including cold calling, email campaigns, and LinkedIn outreach. Familiarity with CRM software such as Salesforce, HubSpot, or similar platforms. Strong research skills and the ability to understand customer needs and pain points. What We Offer: Opportunity to work in a fast-growing, global HR tech company. Continuous learning and development opportunities. Collaborative and inclusive company culture.

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3 - 8 years

5 - 10 Lacs

Ahmedabad

Work from Office

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Job Title: Senior Executive - Business Development & Digital Marketing Job Overview: We are looking for a dynamic and self-motivated female professional to drive business growth and digital marketing efforts. This role is 80% business development and 20% digital marketing, requiring expertise in lead generation, client acquisition, and online engagement. Key Responsibilities: Identify, target, and convert potential clients through networking, cold calling, and online research. Manage the entire sales cycle from lead generation to closing deals. Build and maintain strong relationships with clients to ensure retention and repeat business. Create proposals, presentations, and reports to support business growth. Manage LinkedIn outreach, bulk emailing, and messaging campaigns. Optimize digital marketing efforts, including basic SEO and social media management. Requirements: Bachelors degree in Marketing, Business Administration, or related field. 3+ years of experience in business development (preferably in the service industry). Strong sales, lead generation, and client acquisition skills. Hands-on experience with LinkedIn outreach, bulk emailing, and messaging. Excellent communication skills and the ability to work independently. Basic knowledge of SEO and digital marketing tools.

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