Lead Generation Specialist

Company Description

We are a creative branding agency dedicated to helping businesses stand out with unique, memorable, and impactful brand identities. From logos and web design to strategic marketing and storytelling, we craft experiences that resonate with your audience. Our goal is to develop distinct brand images that engage and leave lasting impressions.

Role Description

Lead Generation Specialist

Key Responsibilities

• Identify and research potential leads through online platforms, databases, and social media.
• Generate new business opportunities through

  LinkedIn outreach, cold emailing, and CRM campaigns

  .
• Build and maintain a pipeline of qualified leads for the sales team.
• Collaborate with the

  marketing team

  to execute targeted lead-generation campaigns.
• Maintain accurate records of leads and interactions in CRM tools (HubSpot, Zoho, or Pipedrive).
• Schedule meetings and demos for the Business Development team.
• Track and analyze lead performance to optimize campaigns and conversion rates.
• Report weekly on leads, conversions, and pipeline progress.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

• 2+

  years of proven experience in

  B2B lead generation, inside sales, or business development

  .
• Strong knowledge of

  LinkedIn Sales Navigator

  , Apollo.io, or other lead tools.
• Proficiency in CRM systems (HubSpot, Zoho, Pipedrive, etc.).
• Excellent written and verbal communication skills.
• Ability to identify opportunities and build meaningful client relationships.
• Goal-oriented mindset with strong organizational skills.

Preferred Skills

• Experience in

  digital marketing or IT service-based companies

  .
• Knowledge of marketing automation tools like

  Lemlist, Instantly.ai, or Zapier

  .
• Familiarity with email outreach best practices and A/B testing.

Perks & Benefits

• Competitive salary.
• Opportunity to work with a creative and dynamic team.
• Learning and career growth opportunities in the digital space.