Lead Generation Specialist

Location: Gurgaon (Gurugram), Haryana
Company: Branding Pioneers

About Branding Pioneers

Branding Pioneers is a performance-driven digital marketing agency based in Gurgaon, known for delivering ROI-focused campaigns in SEO, PPC, social media marketing, branding, and growth strategy. We work with a wide range of clients across industries and use data-backed approaches to drive measurable business results.

We are expanding our sales and growth team and are looking for a proactive Lead Generation Specialist to help accelerate our client acquisition efforts.

Role Overview

As a Lead Generation Specialist at Branding Pioneers, you will play a key role in identifying potential clients, generating qualified leads, and supporting the sales team in building a strong pipeline. This position requires a mix of research skills, communication abilities, and a strong understanding of digital marketing services.

Key Responsibilities

• Identify and research prospective clients across industries who may benefit from Branding Pioneers’ digital marketing services.
• Generate high-quality leads through email outreach, LinkedIn prospecting, cold calling, and other lead-generation channels.
• Qualify leads based on defined ICP (Ideal Customer Profile) and hand them off to the sales team for further engagement.
• Build and maintain a structured lead database using CRM tools.
• Collaborate with sales and marketing teams to refine messaging, targeting, and outreach strategies.
• Conduct follow-ups with warm leads to nurture interest and move them through the pipeline.
• Track and report weekly/monthly KPIs, including leads generated, conversion rates, and outreach performance.
• Stay updated on digital marketing trends to communicate Branding Pioneers’ value propositions effectively.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Mass Communication, or related field (preferred but not mandatory).
• 1–3 years of experience in lead generation, sales development, or business development—preferably in a digital marketing agency or SaaS environment.
• Strong understanding of digital marketing services (SEO, PPC, Social Media, Branding).
• Proficiency in CRM tools and platforms like HubSpot, Zoho, or Pipedrive.
• Excellent communication skills—both written and verbal.
• Strong research skills and ability to identify high-potential leads.
• Self-motivated, target-driven, and able to work independently.
• Ability to manage multiple outreach campaigns simultaneously.

What We Offer

• Competitive salary with attractive performance bonuses.
• Growth opportunities within a rapidly expanding digital marketing agency.
• Collaborative and supportive workplace culture.
• Opportunity to work with diverse clients and cutting-edge digital tools.
• Modern office environment in Gurgaon with flexible working conditions (if applicable).

Job Types: Full-time, Permanent

Pay: ₹10,671.63 - ₹39,543.86 per month

Work Location: In person