Lead Generation Specialist

Designation-

Location:

Role Overview

high-performing Lead Generation Specialist

This is a performance-driven role responsible for generating qualified leads for our Sales team across UK/EU markets.

Key Responsibilities

1. Outbound Campaign Management

• Build and manage outbound sequences in

  Apollo

  and

  Reply.io

  .
• Research, segment, and enrich prospect lists based on ICP.
• A/B test subject lines, messaging, send times, and sequences.
• Maintain high sender reputation and deliverability.

2. Prospecting & List Building

• Identify decision-makers using Apollo, LinkedIn, ZoomInfo, etc.
• Validate data, remove duplicates, and ensure high-quality contact lists.
• Work closely with Sales to refine ICP and targeting strategies.

3. Lead Qualification & Handover

• Track opens, clicks, replies, and conversions.
• Qualify leads based on interest and fit.
• Schedule meetings/calls for the Sales Manager.
• Maintain accurate notes in CRM.

4. Reporting & Optimisation

• Weekly reporting on campaign performance and KPIs.
• Optimise messaging and sequences to improve reply and conversion rates.
• Continuously improve targeting accuracy and conversion efficiency.

Required Skills & Experience

• 35 years

  of hands-on

  outbound lead generation

  experience in B2B.
• Deep working knowledge of

  Apollo.io

  &

  Reply.io

  (mandatory).
• Experience with email deliverability, domain warm-up, and inbox rotation.
• Strong understanding of B2B sales funnels (MQL SQL Opportunity).
• Ability to write clear and persuasive outreach messaging.
• Comfortable working UK/EU time zones and targets.
• Experience in

  IT Services, BPO, Managed Services, SaaS, or Telecom

  is a strong plus.

KPIs for Success

• Number of targeted prospects added weekly
• Sequence performance (open %, reply %, meeting booked %)
• Qualified meetings handed to Sales
• Lead-to-opportunity ratio
• Data accuracy & list quality

Personality & Behavioural Fit

We are looking for someone who:

• Is analytical and results-driven
• Proactively suggests improvements to campaigns
• Works well under targets and deadlines
• Has strong written English
• Takes ownership of outcomes, not just tasks

Why Join Us

• Growing international organisation working with UK & EU clients
• Opportunity to build a best-in-class outbound system
• Performance-driven incentives
• Modern office environment and collaborative culture