Lead Sales Representative

About Alokya

Alokya’s mission is to propagate India’s centuries-old traditional folk art through innovative lifestyle and home décor products. We are a women-operated, artisan-first brand committed to empowering exceptionally talented but under-recognised Indian indigenous artists.

Our brand bridges art and functionality while promoting conscious consumption. We’re proud to be 100% sustainable and focused on delivering luxurious yet culturally rooted experiences through every product.

Our Founders

Simran Kedia

• Subham

  holds an MBA from The Wharton School, University of Pennsylvania. He also earned a bachelor’s degree in Chemical Engineering from IIT Kharagpur and a master’s in Operations Research and Strategic Management from Columbia University. With over five years of experience, Subham has worked at McKinsey & Company, ConnectWise, and VC firms like Zacua Ventures. He has also led growth efforts in climate-tech companies.

• Simran

  holds a bachelor’s degree in Commerce from Mount Carmel College, Bangalore, and an MBA from NMIMS, Mumbai. Before co-founding Alokya, she served as a Sales and Marketing Manager at the Adani Group.

Role Summary:

Lead Sales Representative – Strategic Partnerships & B2B Sales

This role is ideal for someone who thrives in fast-paced startup environments, enjoys building lasting partnerships, and is passionate about Indian heritage, sustainability, and sales.

Key Responsibilities:

Market Understanding & Strategic Research

• Conduct in-depth market research to identify sales opportunities and align outreach with market needs.
• Analyse industry trends and competitors to shape partnership strategy.

Client Acquisition & Lead Generation

• Identify and approach B2B clients including boutique hotels, resorts, spas, corporate gifting agencies, retail outlets, wholesalers, and online marketplaces.
• Build and maintain a healthy sales pipeline across verticals and geographies.
• Perform cold outreach and develop creative strategies to generate high-quality leads.

Sales Execution & Revenue Growth

• Own the entire sales cycle, from prospecting to closing and onboarding.
• Meet or exceed monthly/quarterly sales targets and contribute to revenue growth.
• Manage post-sale relationships to ensure repeat business and referrals.

Strategic Partnerships & Channel Development

• Negotiate and formalise reseller agreements, including pricing, margins, and promotional support.
• Cultivate and maintain long-term partnerships through regular engagement and upselling.

Cross-Functional Collaboration

• Work with marketing and design teams to create tailored sales decks, product catalogues, and campaign material.
• Coordinate with the operations team to ensure timely fulfilment, logistics support, and customer satisfaction.

Market Intelligence & Reporting

• Track and analyse competitor activity, pricing strategies, and customer behaviour.
• Maintain detailed reports using CRM tools (e.g., Zoho, HubSpot), including sales metrics, partner performance, and follow-up actions.

Candidate Profile:

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• 1–3 years of proven experience in B2B sales, partnerships, or business development.
• Prior experience in home décor, lifestyle, sustainable products, or gifting sectors is preferred.
• Solid understanding of Indian B2B sales dynamics; especially in hospitality, retail, and wellness sectors.
• Exceptional communication, negotiation, and relationship-building skills.
• Self-motivated, target-driven, and comfortable with travel, fieldwork, and direct outreach.
• Proficient in MS Office, Google Workspace, and CRM platforms like Zoho or HubSpot.

Preferred Qualifications:

• Experience working with boutique retailers, concept stores, hotel procurement teams, or corporate gifting agencies.
• Understanding of regional market dynamics and pan-India sales strategies.
• Fluency in English and Hindi (regional languages are a bonus).

Why Join Alokya?

• You will be paid a fixed salary of ₹2–2.5 LPA with performance-linked incentives based on achieving monthly and quarterly sales targets, client acquisition goals, and successful partner retention.
• Be part of a purpose-driven, fast-growing brand transforming Indian craftsmanship.
• Work directly with the founding team and play a key role in shaping growth strategy.
• Opportunity to grow into senior sales or strategic partnership roles.
• Thrive in a collaborative, artisan-first workspace that values cultural preservation, creativity, and innovation.