Lead Generation Specialist

This is a remote position.

About ZipNom Technologies

ZipNom Technologies Pvt. Ltd. is a fast-growing full-stack IT company helping startups, SMEs, and enterprises build scalable, investor-ready digital products.

We specialize in

• Web & Mobile App Development
• UI/UX Design
• Cloud Computing & DevOps
• AI & ML Solutions
• SaaS & Enterprise Platforms

At ZipNom, we don’t sell products — we partner with clients to build them. Every lead we generate is a potential long-term relationship, not a one-time transaction.

We are looking for a highly experienced and result-driven Lead Generation Specialist who has a deep understanding of selling IT services — not SaaS products or e-commerce tools. You must have proven experience in finding and converting service-based leads across global markets (India, US, UK, Middle East, etc.). If you know how to get discovery meetings booked with startups, SMEs, and decision-makers in need of custom software, mobile apps, DevOps, cloud, or AI services — we want you.

This is not a product selling job. If your past experience is only in product demo pitching, this role is not a fit.

Key Responsibilities

• Generate qualified B2B leads specifically for IT services, not ready-made software
• Use platforms like LinkedIn, Apollo, Crunchbase, Clutch, Upwork, AngelList, GoodFirms, and startup directories to find ideal clients
• Build custom lead lists using tools like Clay, Instantly, Apollo.io, SalesQL, Hunter
• Conduct outbound outreach via LinkedIn DMs, cold emails, WhatsApp, and Upwork proposals
• Book discovery/intro calls with potential clients (Startup Founders, CTOs, CMOs, Product Managers)
• Craft personalized outreach campaigns tailored to services-based needs (MVP, scaling app, redesign, DevOps, cloud migration, etc.)
• Collaborate with internal tech team to write pre-sales documents and proposals
• Maintain CRM entries and regularly follow-up with warm leads
• Analyze conversion metrics and optimize campaigns for higher meeting rates
• Coordinate with marketing team to sync content with lead campaigns

Requirements

Must-Have

• 3–6 years of experience specifically generating leads for IT services or digital agencies
• Clear understanding of service-based project lifecycles (Discovery → Scoping → Proposal → Closure)
• Proven record of generating weekly discovery meetings with service-seeking clients
• Strong grasp of custom software and service positioning (MVPs, web/mobile apps, DevOps, AI/ML, etc.)
• Fluent in spoken and written English; able to write sharp, personalized messages
• Skilled in using LinkedIn Sales Navigator, Apollo, Clay, Zoho CRM, HubSpot, Notion, Upwork, etc.
• Comfortable running multi-channel outreach campaigns — email, LinkedIn, WhatsApp, Upwork, cold calls
• Familiarity with the startup ecosystem — able to spot early-stage companies with potential tech needs

Nice to Have

• Past experience working with an IT services agency, consultancy, or tech studio
• Knows how to qualify leads (budget, authority, need, timeline)
• Has a network of tech founders or is active in startup events
• Experience with building automated cold email workflows

Benefits

• Fully remote opportunity
• High incentives per qualified lead/meeting booked
• Exposure to international clients and decision-makers
• Direct access to tech, design, and leadership team
• Opportunity to lead a small SDR team as we scale
• Work with cutting-edge service offerings (AI, cloud, DevOps, mobility, SaaS MVPs)
• Salary Range: ₹3 – ₹7 LPA (Fixed) + Performance Incentives