Lead Generation Specialist

About CredX

CredX is building a verification-first hiring platform that helps employers hire faster and smarter through verified profiles, structured hiring workflows, and smart sourcing. We’re scaling our India employer acquisition engine and building a high-performance outbound motion.

Role Summary

As a Lead Generation Specialist at CredX, you will build and own the lead intelligence engine that fuels our SDR team finding the right companies and decision-makers at the right time using hiring signals, research, enrichment, and automation.

Key Responsibilities

1) Signal-Based Lead Discovery (Core)

• Identify high-intent employer targets using real signals:
• Active job postings, hiring sprees, new TA/HR leadership hires
• Recently funded companies, new office expansion, headcount growth
• High-volume hiring consultancies / staffing firms expanding
• Build ICP-based target lists by segment (IT services, product companies, startups, consultancies)

2) List Building + Data Enrichment

• Generate accurate contact lists for decision makers:
• Founders, HR Heads, Talent Acquisition Managers, Recruitment Leads, Consultancy Owners
• Enrich leads with validated data (email, phone, LinkedIn URL, company size, hiring volume, location, industry)
• Maintain lead quality standards and reduce bounce/invalid rates

3) Outreach Infrastructure Support

• Work closely with SDRs to supply:
• Daily lead queues
• Account research notes (context for personalization)
• Objection insights & competitor notes
• Set up and optimize outbound sequences (email/LinkedIn) with the sales lead

4) CRM Hygiene + Data Operations

• Keep the CRM clean and usable:
• Deduplication, tagging, segmentation, lead routing
• Pipeline attribution (lead source, signal type, segment)
• Build dashboards/reporting for lead quality + conversion

5) Automation (Big Advantage)

• Use tools and automations to scale lead creation:
• LinkedIn workflows, enrichment tools, scraping where compliant
• Email verification and deliverability hygiene
• Process improvements to increase leads/day without sacrificing quality

What We’re Looking For

Must-Have Skills

• 2–4 years experience in lead generation / growth ops / SDR support / research
• Strong research mindset: ability to find high-quality targets beyond obvious filters
• Excellent attention to detail (data accuracy matters)
• Understanding of B2B buyer roles: HR/TA, founders, consultancy owners
• Comfortable working with spreadsheets + CRM systems
• Process-driven and consistent execution

Great-to-Have (Strong Preference)

• Experience with tools like: LinkedIn Sales Navigator, Apollo, Clay, Lusha, Seamless, ZoomInfo (any)
• Familiarity with email verification tools and deliverability basics
• Automation mindset (workflows, scraping, enrichment pipelines—within legal/ToS constraints)
• Prior experience supporting SDR/BDR teams in SaaS, staffing, recruitment, HR tech

Performance Expectations

• Deliver 200–350 high-quality leads/day (depending on segment)
• Maintain lead accuracy benchmarks:
• Email validity and low bounce rates
• Correct decision-maker mapping
• Consistent tagging/segmentation
• Improve month-over-month:
• Lead-to-meeting conversion rate
• Meeting show-up rate (through better targeting signals)

What You’ll Get

• High ownership role with direct impact on company revenue
• Work with leadership to build a scalable outbound engine
• Fast career growth into Growth Ops / RevOps / Outbound Strategy roles
• Performance incentives tied to lead quality and downstream conversion