Information Technology Manager

Job Description:

Expert Digital Marketer – IT Education Sector

Position Overview: -

Digital Marketing Manager

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What We Offer: -

• 💰 Salary: ₹25–30 LPA (based on experience & skills)

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Key Responsibilities: -

Digital Strategy & Execution

Lead and manage all digital marketing initiatives including SEO/SEM, email, social media, automation, and paid campaigns.

Performance & Optimisation

Track, analyse, and report campaign performance, optimise ROI, run A/B tests, and improve conversion rates.

Content & Engagement

Grow brand presence on social media, create high-performing landing pages, and enhance user experience.

Collaboration & Partnerships

Work with internal teams, agencies, and vendors to deliver impact marketing campaigns.

Innovation & Trends

Stay updated on new tools, technologies, and trends to drive continuous improvement.

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Required Skills

• Digital Strategy & Campaign Management

  – planning, executing, and scaling campaigns across multiple channels

• SEO & SEM

  – search engine optimization, keyword strategy, paid search campaigns

• Social Media Marketing

  – organic and paid strategy across LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.

• Email & Marketing Automation

  – campaign design, drip sequences, nurturing funnels

• Analytics & Reporting

  – ROI tracking, KPI measurement, funnel performance analysis

• Content Marketing

  – creating and promoting engaging content that drives leads

• Conversion Rate Optimization (CRO)

  – A/B testing, landing page optimization, user journey mapping

• Project & Team Management

  – coordinating with internal teams, agencies, and vendors

• Creative Thinking & Storytelling

  – ability to design compelling campaigns and messaging

• Budget Management

  – planning and optimizing ad spend effectively

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Software & Tools

• Analytics & Reporting

  : Google Analytics (GA4), Google Tag Manager, Google Data Studio / Looker Studio

• SEO/SEM

  : Google Ads, Bing Ads, SEMrush, Ahrefs, Moz

• Social Media Management

  : Meta Business Suite, LinkedIn Ads, Twitter Ads, Hootsuite, Buffer, Sprout Social

• Email & Automation

  : HubSpot, Mailchimp, Active Campaign, Marketo, Zoho Campaigns

• CRM & Funnels

  : HubSpot CRM, Salesforce, Zoho CRM

• Design & Creative

  : Canva, Adobe Creative Suite (Photoshop, Illustrator), Figma (good to have)

• A/B Testing & CRO

  : Optimizely, Google Optimize (or alternatives), Hotjar, Crazy Egg

• Project Collaboration

  : Asana, Trello, Jira, Slack

• Other Essentials

  : Excel/Google Sheets (data analysis), WordPress (basic CMS knowledge), Shopify/WooCommerce (if e-commerce involved)

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Qualifications & Experience: -

·     Bachelor’s/Master’s degree in Marketing, Business, IT, or related field (MBA a plus).

·     8+ years of experience in digital marketing with proven success across SEO, SEM, email, social, and performance marketing.

·     Google Ads or Meta Blueprint certification preferred.

·     Strong expertise in analytics, conversion optimisation, and funnel building.