Influencer Marketing Manager

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Role Overview

Influencer Marketing Manager

Key Responsibilities

• Develop and implement end-to-end influencer marketing strategies aligned with brand and business objectives.
• Identify, onboard, and manage influencers, creators, and brand ambassadors across nano, micro, and macro tiers.
• Plan and execute campaigns across Instagram Reels, YouTube Shorts, long-form videos, and UGC.
• Negotiate contracts, pricing, and deliverables with influencers, agencies, and partners.
• Define campaign briefs, brand guidelines, and timelines while ensuring quality and consistency.
• Track and analyze performance metrics (reach, engagement, conversions) to optimize ROI.
• Repurpose influencer-generated content for paid ads, social media, and website use.
• Stay updated with industry trends, platform updates, and emerging influencer talent.
  

Requirements

• 3–6 years of experience in influencer marketing, preferably in D2C, fashion, beauty, or lifestyle industries.
• Strong understanding of social media platforms, content formats, and creator ecosystems.
• Established network of influencers, creators, and talent agencies.
• Demonstrated success in scaling influencer-led campaigns and UGC content.
• Excellent communication, negotiation, and project management skills.
• Data-driven approach with hands-on experience in campaign tracking and performance analytics tools.
  

Key Competencies

• Strong strategic and creative mindset.
• Ability to build long-term relationships with influencers and stakeholders.
• Results-oriented with a focus on driving measurable impact.
• Adaptability to fast-changing digital and social trends