Influencer Marketing Manager

As an Influencer Marketing Manager at Zevo, India's first parenting app, you will play a key role in driving growth through influencer partnerships, digital campaigns, and community-building efforts. Your responsibilities will include: - **Influencer Strategy:** Define and implement the influencer marketing roadmap across various digital channels to focus on app downloads, engagement, and subscriber growth. - **Campaign Ideation:** Conceptualize and launch impactful influencer and parent-led campaigns that resonate with families and drive measurable results. - **Content Leadership:** Supervise influencer collaborations, reels, UGC, and branded content to ensure alignment with Zevo's mission and brand voice. - **Trend Spotting:** Stay ahead of parenting content trends, competitor strategies, and influencer best practices to maintain Zevo's competitive edge. - **Community Partnerships:** Collaborate with parenting experts and influencers to create authentic brand visibility within the parenting community. - **Negotiation & Relationship Management:** Lead negotiations with influencers and talent managers to secure cost-effective collaborations and build long-term relationships. - **Event Marketing:** Plan and execute virtual parenting webinars, meetups, and community events to enhance brand engagement. - **Cross-Functional Collaboration:** Work closely with different teams to integrate influencer marketing with larger brand campaigns effectively. - **Analytics & Optimization:** Track meaningful metrics beyond vanity metrics, optimize campaigns for sustainable growth, and measure the impact on customer acquisition cost and engagement quality. **Requirements & Qualifications:** - **Experience:** Minimum 3+ years in influencer marketing/brand partnerships, preferably in D2C, parenting, edtech, or wellness apps/brands. - **Domain Edge:** Strong understanding of digital consumer behavior, particularly in parenting and lifestyle audiences. - **Execution Ownership:** Ability to drive campaigns independently from start to finish with minimal guidance. - **Networking Skills:** Proficient in building relationships, negotiation, and influencer management. - **Analytical Skills:** Data-driven with expertise in ROI measurement, reporting, and campaign optimization. - **Communication:** Excellent written, verbal, and presentation skills. - **Negotiation Skills:** Proven ability to negotiate contracts, rates, and deliverables while upholding brand value. - **Bonus:** Previous experience in building influencer-led communities, managing social pages, or collaborating with parenting experts. At Zevo, you will be part of a rapidly growing parenting startup that is shaping the future of learning for kids aged 0-12. You will have a high ownership role with direct visibility into growth metrics and the opportunity to work on influencer-first growth models in a category with strong emotional resonance.,