Influencer Marketing Manager

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About The Wellness Shop

clean beauty brand

Role Overview

dynamic and experienced Influencer Marketing Manager

Key Responsibilities

• Develop and execute a comprehensive

  influencer marketing strategy

  to strengthen The Wellness Shop's brand presence across digital platforms.
• Identify, evaluate, and collaborate with

  high-quality influencers, content creators, and celebrity partners

  aligned with the brand's positioning.
• Build and maintain strong relationships with

  influencer marketing agencies

  to ensure seamless execution and performance tracking.
• Strategically plan and manage influencer campaigns for

  new product launches, seasonal promotions, and brand awareness initiatives.

• Negotiate deliverables, budgets, and contracts with influencers and agencies while ensuring cost efficiency and ROI.
• Define and monitor key

  performance metrics (engagement rate, reach, impressions, conversions, EMV, ROI, etc.)

  for all influencer activities.
• Analyze campaign data and prepare detailed performance reports with actionable insights for future optimization.
• Collaborate closely with the

  creative, digital marketing, and product teams

  to ensure cohesive messaging and brand representation.
• Identify new opportunities and emerging influencer trends to scale brand visibility and credibility.
• Ensure all influencer content aligns with brand guidelines, communication tone, and regulatory compliance.

Required Skills & Qualifications

• Bachelor's or Master's degree in Marketing, Communications, or a related field.
• Minimum

  4 years of experience in influencer marketing

  within the

  skincare, beauty, or clean beauty industry

  .
• Proven experience managing influencer campaigns through

  agencies and direct collaborations

  .
• Strong understanding of influencer marketing platforms, tools, and

  performance metrics

  (CPE, CPM, ROI, engagement, conversions).
• Demonstrated success in executing campaigns with

  measurable business impact

  and scaling brand visibility.
• Excellent communication, negotiation, and relationship management skills.
• Creative mindset with strategic thinking and data-driven decision-making abilities.
• Ability to multitask, manage multiple campaigns, and meet tight deadlines.