Influencer Marketing Manager

Position: Influencer Marketing Manager

Department: Marketing / Brand Communications
Reports To: Marketing Head / Brand Manager
Location: Surat
Experience Required: 3–5 Years
Employment Type: Full-time

Job Overview:

We are seeking a dynamic and creative Influencer Marketing Manager to lead our influencer collaboration and brand advocacy initiatives. The ideal candidate will have a strong network of influencers across various platforms, exceptional communication skills, and a deep understanding of social media trends and audience engagement.

This role is responsible for planning, executing, and optimizing influencer marketing campaigns that drive brand awareness, engagement, and conversions, while maintaining authentic relationships with creators and agencies.

Key Responsibilities: Strategy & Planning

• Develop and execute influencer marketing strategies aligned with the company’s brand objectives and marketing campaigns.
• Identify target audiences and select appropriate influencers (micro, macro, celebrity, or niche-specific) to achieve campaign goals.
• Create annual and quarterly influencer marketing calendars with campaign timelines and deliverables.
• Coordinate with the marketing and creative teams to develop campaign concepts, content briefs, and storytelling strategies.

Influencer Identification & Relationship Management

• Source, evaluate, and onboard influencers across Instagram, YouTube, LinkedIn, X (Twitter), and other emerging platforms.
• Build and maintain strong, long-term relationships with influencers, agencies, and content creators.
• Negotiate deliverables, timelines, and compensation with influencers in line with budget allocations.
• Ensure influencers adhere to brand guidelines, disclosure policies, and content quality standards.

Campaign Execution & Coordination

• Oversee the end-to-end execution of influencer campaigns — from briefing to content approval to final delivery.
• Manage campaign tracking, product shipments, and communication between influencers and internal teams.
• Coordinate with design, PR, and digital marketing teams for smooth campaign integration across channels.
• Ensure timely posting schedules and high-quality, brand-aligned content from influencers.

Performance Analysis & Reporting

• Monitor campaign performance using KPIs such as engagement rate, reach, impressions, clicks, and ROI.
• Generate post-campaign reports and provide actionable insights for continuous improvement.
• Stay updated on influencer marketing trends, new tools, and emerging social media platforms.
• Suggest data-driven improvements to increase influencer efficiency and campaign outcomes.

Required Skills & Competencies:

• Proven experience (3+ years) in influencer marketing, digital marketing, or brand partnerships.
• Excellent understanding of social media platforms and their creator ecosystems (Instagram, YouTube, etc.).
• Strong negotiation and communication skills for managing influencer contracts and collaborations.
• Proficiency in influencer management tools such as Upfluence, AspireIQ, HypeAuditor, or similar.
• An analytical mindset with the ability to interpret campaign metrics and performance reports.
• Creative thinker with a strong sense of storytelling, trend awareness, and audience psychology.
• Organized and able to handle multiple campaigns simultaneously under tight deadlines.

Educational Qualification:

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.
• Certification in Digital Marketing / Social Media Marketing will be an added advantage.

Key Performance Indicators (KPIs):

• Campaign engagement and reach metrics.
• ROI on influencer collaborations.
• Growth in brand awareness and follower base.
• Timely execution and content delivery compliance.
• Strength of influencer relationships and retention rate.

Soft Skills:

• Excellent interpersonal and networking abilities.
• Creative approach to campaign ideation.
• Strategic thinking and brand alignment awareness.
• Strong attention to detail and project management skills.
• Enthusiastic, proactive, and adaptable in a fast-paced environment.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Benefits:

• Flexible schedule

Experience:

• Social media management: 3 years (Required)

Location:

• Althan, Surat, Gujarat (Required)

Work Location: In person