Responsibilities: Develop and implement influencer marketing strategies to increase brand awareness, engagement, and reach. Identify and build relationships with relevant influencers in the industry to collaborate on campaigns. Negotiate and manage contracts and agreements with influencers, ensuring alignment with campaign objectives and budget. Create compelling content briefs and campaign proposals for influencers, guiding them on brand messaging and creative direction. Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. Stay updated on industry trends, emerging platforms, and best practices in influencer marketing. Requirements: Bachelor's degree in Marketing, Communications, or related field. 2-3 years of experience in influencer marketing, preferably within the beauty industry Strong understanding of social media platforms (Instagram, YouTube, etc.) and influencer landscape. Excellent communication and negotiation skills, with the ability to build and maintain relationships with influencers. Creative mindset with a passion for storytelling and content creation. Analytical skills with the ability to interpret data and metrics to drive campaign success. Ability to multitask, prioritize workload, and thrive in a fast-paced environment. Experience with influencer marketing tools and platforms is a plus. Location : Ahmedabad Show more Show less

Job Title: Brand & Influencer Marketing Manager Location: Ahmedabad Type: Full-Time Experience Required: 2–5 years in branding, influencer marketing Role Overview We are looking for a dynamic and creative Brand & Influencer Marketing Manager to lead and execute brand-building strategies through influencer collaborations, content partnerships, and community engagement. You will work closely with the marketing and creative teams to grow our brand presence, drive authentic engagement, and scale impact across digital platforms. Key Responsibilities: Brand Strategy & Positioning Develop and implement brand positioning strategies that align with business goals. Ensure consistent brand messaging across all influencer and content touchpoints. Influencer Marketing Identify, vet, and build relationships with relevant macro/micro/nano influencers. Negotiate contracts and deliverables with influencers and talent managers. Campaign Management Collaborate with internal teams to develop influencer briefs, product seeding kits, and content calendars. Lead product launches, ambassador programs, and cross-platform influencer activations. Content & Community Source UGC and influencer content to amplify across owned channels (social, website, email). Engage in trend research and competitor analysis to inform influencer/content direction. Reporting & Analytics Create post-campaign reports and monthly performance dashboards with key learnings. Requirements 2–5 years of experience in brand, influencer, or digital marketing (D2C experience a plus). Strong understanding of Instagram, YouTube, TikTok, and influencer ecosystems. Excellent communication, negotiation, and relationship management skills. Creative thinker with a passion for brand building and storytelling. Experience with influencer marketing tools is a plus. Show more Show less