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Job Description Marketing Head -- ZEVO AppLocation: IndoreEmployment Type: Full-Time About ZEVOZEVO is a parent-tech and family-tech startup, leveraging technology, science, and expert-backed content to help parents raise confident, skilled, and future-ready children. With customized milestones, structured learning habits, and real-world skill-building, ZEVO is revolutionizing modern parenting. As Marketing Lead, you will implement ZEVO's marketing strategies, coordinate cross-channel campaigns, and help build our user acquisition funnel to drive growth. Key Responsibilities1. Go-to-Market (GTM) Strategy & Growth Implementation- Support the development and execution of ZEVO's full-funnel marketing strategy- Track and report on user acquisition, engagement, and retention metrics- Implement multi-channel campaigns aligned with ZEVO's growth roadmap- Help refine target audience personas and positioning of ZEVO as an essential parenting solution 2. Brand Communication- Maintain consistent brand messaging across social media, content, and paid ads- Create compelling content that positions ZEVO as a valuable parenting solution- Coordinate video, social media, and performance ad creation- Support PR and community engagement initiatives 3. Digital & Performance Marketing- Manage Meta, Google, YouTube campaigns for app downloads and conversions- Support App Store Optimization (ASO) & SEO efforts- Execute and optimize paid ads across platforms- Implement CRM, email, and WhatsApp marketing campaigns 4. Community Building- Engage with our parenting community through content and forums- Coordinate with influencers, mommy bloggers, and family-focused creators- Assist with ambassador programs and referral initiatives- Help establish partnerships with relevant organizations 5. Marketing Operations- Collaborate with cross-functional teams to execute marketing initiatives- Track campaign performance and provide regular reporting- Manage day-to-day marketing operations and timelines Who You Are- Growth-Oriented: You understand growth marketing fundamentals and user acquisition- Data-Informed: You use analytics to measure performance and guide decisions- Creative Communicator: You can craft compelling messages for parents- Team Player: You collaborate effectively and manage multiple priorities- Parent-Focused: You understand parents' needs and how to address them What You Bring- 3-6 years of marketing experience, preferably in consumer tech, apps, or related fields- Experience in digital marketing, social media, and content creation- Understanding of performance marketing metrics and optimization- Familiarity with Go-to-Market strategy implementation- Strong communication and project management skills Why Join ZEVO?- Be part of a mission-driven startup revolutionizing modern parenting- Opportunity for significant growth and increased responsibility as the company scales- Work with an ambitious team that values creativity, ownership, and data-driven execution
