Influencer Marketing Executive

📍 Paschim Vihar, Delhi (On-site / Hybrid based on company policy)

🕒 Full-time

About the Role

Influencer Marketing Executive

Key Responsibilities

• Identify relevant influencers across

  Instagram, YouTube, ShareChat, Facebook, Telegram & Twitter/X

  (platform selection depends on campaign needs).
• Evaluate creators based on:
• Engagement rate
• Content quality
• Audience relevancy & authenticity
• Past brand collaborations
• Maintain and manage influencer databases and CRM dashboards.

• Execute outreach through emails, WhatsApp, DMs, or influencer platforms.
• Coordinate communication, negotiation, briefing, and onboarding of creators.
• Build and maintain long-term partnerships with influencers and creator agencies.

• Assist with end-to-end campaign workflow: briefing → content planning → approvals → posting → reporting.
• Work collaboratively with internal teams (creative, brand managers, paid media) for smooth execution.
• Ensure campaign deadlines and deliverables are met.

• Share detailed briefs, reference content, CTAs, hashtags, usage rights, and posting timelines with influencers.
• Ensure content aligns with brand voice, messaging, and

  ASCI/FTC compliance guidelines

  .
• Track live content and ensure timely revisions if required.

• Track and measure campaign KPIs (Reach, Views, Engagement %, CTR, CPM, Conversions, ROI).
• Prepare post-campaign reports with insights and improvement suggestions.
• Monitor competitor campaigns, platform algorithm updates, trending creators, and industry patterns.

Required Skills

• 1–3 years of experience

  in influencer marketing, creator management, or social media (agency experience preferred).
• Strong communication, negotiation, and people management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Proficiency in

  Google Sheets, Excel, tracking tools, or influencer platforms

  .
• Understanding of digital content formats — Reels, YouTube Shorts, long-form videos, static creatives, and story formats.

Bonus Skills (Nice to Have)

(Not mandatory, but a plus if experience exists)

• Experience with influencer campaign automation platforms (e.g., Qoruz, One Impression, Winkl, ClanConnect, Affable).
• Basic understanding of

  paid amplification or whitelisting

  .
• Knowledge of

  D2C brand metrics and conversion-focused campaigns.

Who You’ll Succeed as

• Someone who is organised, proactive, trend-savvy, and solution-oriented.
• Someone who loves scrolling Instagram & YouTube not just for fun — but to observe formats, hooks, and creator styles.
• Someone who enjoys communication, negotiation, coordination, and relationship-building.

Why Join Us

• Work closely with established and emerging creators and D2C brands.
• Fast-paced, creative work environment with real ownership.
• A role where your ideas, execution style, and relationships truly make an impact.