Influencer Marketing Executive

Influencer Marketing Executive

Role Overview

The Influencer Marketing Executive will be responsible for end-to-end planning, execution, and optimization of influencer campaigns. This role requires strong relationship-building skills, creativity, data-driven decision-making, and a solid understanding of social media ecosystems. You will work closely with influencers, agencies, and internal teams to deliver high-impact campaigns for our clients on InfluencerHai.com.

Key Responsibilities

Influencer Identification & Relationship Management

• Identify, shortlist, and onboard influencers across platforms (Instagram, YouTube, TikTok, Facebook, etc.) based on campaign requirements.
• Maintain strong relationships with influencers, creators, and talent managers.
• Negotiate deliverables, timelines, and pricing for campaigns.
• Build and manage a strong creator community for InfluencerHai.com.

Campaign Strategy & Execution

• Develop campaign strategies aligned with client goals and brand guidelines.
• Coordinate with clients to understand requirements, target audience, KPIs, and creative direction.
• Manage end-to-end execution including briefing, content review, approvals, timelines, and posting schedules.
• Ensure timely and quality delivery of influencer content.

Performance Tracking & Reporting

• Track campaign performance using analytics tools and internal dashboards.
• Analyze KPIs such as engagement, reach, impressions, clicks, conversions, and ROI.
• Prepare campaign reports and provide insights & recommendations for improvement.
• Optimize ongoing and future campaigns based on data.

Market & Trend Research

• Stay updated with influencer marketing trends, platform updates, creator insights, and competitor activities.
• Identify new categories, niches, and emerging creators for potential collaborations.
• Contribute ideas for innovative partnerships and content formats.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Media Studies, or related field.
• 1–3 years of experience in influencer marketing, digital marketing, or social media management.
• Strong understanding of social media platforms, creator economy, and influencer trends.
• Excellent communication and negotiation skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Data-driven mindset with proficiency in campaign performance tracking.
• Creative thinking and problem-solving abilities.
• Added advantage: Experience working on an influencer platform or agency side.

Preferred Skills (Good to Have)

• Familiarity with influencer marketing tools
• Basic knowledge of Google Analytics, Meta Business Suite, TikTok Ads, YouTube Studio.
• Content evaluation and brand alignment skills.
• Creative briefing and storytelling experience.

What We Offer

• Opportunity to work in a fast-growing creator economy platform.
• A dynamic, young, and collaborative work environment.
• Hands-on exposure to major brands, agencies, and top influencers.
• Competitive salary and growth opportunities.
• Chance to shape the future of influencer marketing at InfluencerHai.com.