Influencer Marketing Coordinator

Job description

About the Job

ApplyAZ is seeking a highly motivated and creative Influencer Marketing Specialist to join our dynamic marketing team. In this role, you will play a pivotal role in driving the company’s growth through strategic partnerships with influencers, content creators, and brand ambassadors. The ideal candidate will have a strong background in influencer marketing, social media trends, and strategic relationship building.

As a key player in the marketing team, you will be responsible for identifying, negotiating, and managing partnerships that enhance ApplyAZ’s brand visibility, drive customer engagement, and boost sales. This role is perfect for someone who thrives in a fast-paced environment and is passionate about influencer collaborations and digital marketing strategies.

Key Responsibilities

Influencer Outreach and Partnership Development:

• Research and identify influencers who align with ApplyAZ’s target audience and brand values across platforms like Instagram and YouTube.
• Build and maintain long-term relationships with influencers, content creators, and brand ambassadors.
• Negotiate partnership terms, including contracts, deliverables, and performance metrics.

Campaign Strategy and Execution:

• Design influencer campaigns that align with ApplyAZ’s business goals.
• Work with influencers to create engaging, authentic content to promote ApplyAZ’s services.
• Manage campaign timelines, creative briefs, and deliverables to ensure seamless execution.

Performance Analysis and Strategic Planning:

• Monitor and analyze influencer campaign performance using key metrics like engagement, ROI, and conversions.
• Provide regular performance reports to the senior marketing team and offer data-driven recommendations for optimization.
• Develop and refine influencer marketing strategies to achieve business objectives.

Market Research and Trend Monitoring:

• Stay updated on industry trends, emerging platforms, and influencer marketing best practices.
• Identify new opportunities for collaborations to gain a competitive edge.

Cross-Functional Collaboration:

• Work closely to amplify influencer campaigns and maximize impact.
• Ensure influencer partnerships align with ApplyAZ’s broader marketing and branding strategies.

Brand Integrity and Compliance:

• Vet potential influencers to ensure alignment with ApplyAZ’s brand values.
• Oversee that influencers adhere to brand guidelines and deliverables throughout the partnership.

Qualifications

Education:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Experience:

• 2-3 years of experience in influencer marketing, social media management, or partnerships.
• Proven track record of managing successful influencer campaigns and partnerships.

Skills:

• Deep understanding of social media platforms and influencer marketing trends.
• Exceptional communication, negotiation, and interpersonal skills.
• Strong organizational skills with an ability to manage multiple projects simultaneously.
• Proficiency in analytics tools (Google Analytics, Hootsuite, or similar) and project management software.
• Creative thinker with a strategic mindset and attention to detail.
• Why Join ApplyAZ?Be part of a dynamic team passionate about empowering students globally.
• Opportunity to work on impactful campaigns and build meaningful relationships.
• Competitive salary, benefits, and professional growth opportunities.