Influencer Marketing Coordinator

Company Description

Digital Web Solutions is a global leader in digital marketing with over 15 years of experience. We have a successful track record in growing and selling a full-service digital marketing agency and currently serve over 58 agencies and leading brands worldwide. Our integrated product suite assists agencies and brands with marketing, design, and development needs. Our services include SEO, link building/blogger outreach, website design and development, lead generation, content writing, infographics, and explainer videos. Our team of 250+ experts is spread across 5 global offices.

Role Description

This is a full-time hybrid role for an Influencer Marketing Coordinator located in Gurugram, with some work-from-home flexibility. The Influencer Marketing Coordinator will be responsible for developing and executing influencer marketing strategies, identifying and engaging with potential influencers, managing influencer relationships, coordinating campaigns, and analyzing performance metrics. Day-to-day tasks include researching relevant influencers, negotiating contracts, creating campaign briefs, monitoring progress, and compiling reports on campaign effectiveness.

Qualifications

• Strong understanding of influencer marketing strategies and trends
• Experience with influencer identification, engagement, and relationship management
• Excellent communication and negotiation skills
• Ability to manage multiple campaigns simultaneously and meet deadlines
• Proficiency in using social media platforms and influencer marketing tools
• Analytical skills to measure, report, and optimize campaign performance
• Bachelor's degree in Marketing, Public Relations, Communication, or related field
• Experience in digital marketing or a related field is a plus
• Strong organizational skills and attention to detail