Influencer Marketing Coordinator

About Us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role

Experience Level:

Location

About the Role:

Influencer Marketing Executive

Key Responsibilities:

• Influencer Research:

  Identify and evaluate relevant influencers across Instagram, YouTube, LinkedIn, and emerging platforms based on campaign goals, audience fit, and brand tonality.

• Creator Shortlisting:

  Build customized influencer lists for active briefs and proposals, ensuring quality and relevance in selection.

• Strategy Support:

  Curate strategies with insights, platform suggestions, and creator pairing ideas for new campaigns and pitches.

• Trend Mapping:

  Track emerging content formats, creator trends, and platform updates to keep our influencer strategies fresh and effective.

• Competitor Benchmarking:

  Analyze similar campaigns across industries to derive best practices and learnings.

• Database Management:

  Maintain a structured and updated database of influencers with audience insights, content style, and rate indicators.

Requirements:

• 2+ years of experience in influencer marketing research, content strategy, or digital brand planning.
• Strong understanding of influencer dynamics and platform-specific nuances.
• Excellent research, analytical, and presentation skills.
• A good eye for matching creators with brand narratives.
• Self-motivated and organized, with the ability to manage multiple briefs and priorities.