Influencer Marketing Coordinator

Location

Position Type

Influencer Marketing Coordinator

Influencer Marketing Coordinator

• Campaign Management

  :
• Plan and execute influencer marketing campaigns across platforms like Instagram, YouTube, and TikTok.
• Research and identify relevant influencers aligned with the brand's voice and campaign goals.
• Reach out to influencers, negotiate partnerships, and ensure smooth execution of campaigns.
• Develop campaign briefs, timelines, and deliverables to ensure influencers have all the necessary information.

• Relationship Management

  :
• Build and nurture long-term relationships with influencers, ensuring consistent collaboration.
• Act as a liaison between influencers and clients, managing expectations and deliverables on both sides.
• Keep track of influencer engagement rates, audience demographics, and content quality to ensure the right fit for the brand.

• Tracking & Reporting

  :
• Monitor influencer performance metrics, including reach, engagement, and conversion.
• Analyze the effectiveness of influencer campaigns, providing detailed reports and insights to the internal team and clients.
• Track campaign budgets and ensure they remain within limits, while maximizing ROI for clients.

• Market & Trend Research

  :
• Stay up-to-date on social media trends, emerging platforms, and influencer marketing best practices.
• Research new talent in the influencer space, from micro-influencers to macro-influencers, who can help elevate campaigns.
• Present insights and data-driven recommendations to improve future campaigns.

• Content Coordination

  :
• Oversee the creation and approval of influencer-generated content, ensuring it aligns with the brand’s voice and objectives.
• Collaborate with the design and content teams to ensure cohesive messaging between influencers and other marketing assets.

• Compliance & Legal

  :
• Ensure all influencer collaborations adhere to legal and compliance standards (disclosures, contracts, etc.).
• Manage contracts and agreements, ensuring both parties are aligned on expectations and deliverables.
  

• Experience

  : 2-5 years of experience in influencer marketing, social media marketing, or digital PR.

• Education

  : Bachelor’s or Masster's degree in Marketing, Communications, Public Relations, or a related field.

• Skills

  :
• Deep understanding of social media platforms, influencer marketing tools, and campaign management.
• Excellent communication and negotiation skills, with the ability to build and maintain relationships.
• Strong organizational skills and the ability to multitask and manage multiple campaigns simultaneously.
• Proficiency in using influencer management platforms (AspireIQ, Upfluence, etc.) and social media analytics tools.
• Data-driven mindset with a keen understanding of how to measure success and optimize performance.

• Personality Traits

  :
• Creative thinker with a passion for social media trends and influencer culture.
• Detail-oriented and able to manage complex timelines and deliverables.
• A people person who enjoys building meaningful partnerships.