Cradlewise

Product Designer About Cradlewise Cradlewise is a San-Francisco, Bangalore and Pune based baby tech company that is working on innovative solutions for new and expecting parents. Our products are designed to make the transition to parenthood seamless and stress-free. The award winning Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts to bounce along with music to soothe the baby back to sleep—just like a parent! → See how our smart crib works We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! About the Cradlewise Design Team Cradlewise Design is a close-knit team of User-Experience Designers, Visual Designers and Video editors from all over India. We create experiences to help every family sleep and live better, through science-driven solutions, and it's the role of the team to humanize and create every touchpoint with empathy and support. About the Role Cradlewise is looking to hire a Full-Time Product Designer to join our team. The ideal candidate will play a key role in delivering customer-centric user experiences across all our products and services. If you're passionate about solving complex problems and have a strong understanding of User Experience Design, we encourage you to apply. What You’ll Do Design beautiful and intuitive user interfaces for web and mobile applications. Conduct user research, build user flows and journeys, and create high-fidelity prototypes to validate design concepts. Ensure designs adhere to accessibility standards and human factors principles. Stay up-to-date with the latest trends in web and mobile application design and technology. Contribute to our design system, ensuring consistency and efficiency across all products. Collaborate closely with cross-functional teams (growth, tech, content and marketing teams) to bring designs to life. Present and communicate design solutions effectively. Participate in user research and usability testing to gather feedback and iterate on designs. What We Offer? A paid, full-time opportunity to work on innovative products that are reimagining the baby nursery. Autonomy to ideate, experiment, lead, and execute your design concepts. A fun, inclusive, and learning-oriented culture. Regular reviews to accelerate your learning and provide structure to your projects. Receive guidance and gain valuable practical experience, develop skills and grow your confidence through close collaboration and mentorship with a team of designers The chance to work on real-world problems and see your designs implemented and used by customers. Remote working environment. What You'll Bring A portfolio that can demonstrate your ability to work on modern digital interfaces. Craft beautiful experiences that visually present the user interface so information is easy to read, understand and find. Thorough understanding of the design process to perform research, build workflows and user journeys, execute design with high quality prototypes and test mock-ups for feedback. Understanding and implementation of best practices including accessibility standards and human factors. Passionate and up to date with the latest trends in web and mobile application design and technology. Willingness to keep an open mind to learn new things. A positive attitude and enthusiasm. Passion for design and simplifying complex problems. A humble team player who is a great partner to work with for cross-functional teams. Ability to learn from your mistakes and absorb feedback Great communication skills and comfortable with presenting your designs. Open to take feedback and iterate quickly. Knowledge of modern design tools like Figma and Adobe Suite. Basic working knowledge of HTML and CSS Ability to use analytics tools such as GA4, Mixpanel, and Microsoft Clarity to understand user behavior and make informed design decisions. Bachelors or MA/MS degree (or higher) in Design (interaction, graphic or visual communication) or equivalent practical experience from 3 to 5 yrs. Selection Process We will carefully scan through all the work you have submitted as part of your portfolio. Shortlisted candidates will be given a small design challenge along with 3 rounds of 1-on-1 interviews. Selected candidates will be shortlisted and informed. To Apply Please share your resume along with a link to your portfolio. Please reach out to us if you have any questions at ashish@cradlewise.com Show more Show less

Visual Designer About Cradlewise Cradlewise is a San-Francisco, Bangalore and Pune based baby tech company that is working on innovative solutions for new and expecting parents. Our products are designed to make the transition to parenthood seamless and stress-free. The award winning Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts to bounce along with music to soothe the baby back to sleep—just like a parent! → See how our smart crib works We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! About the Cradlewise Design Team Cradlewise Design is a close-knit team of User-Experience Designers, Visual Designers and Video editors from all over India. We create experiences to help every family sleep and live better, through science-driven solutions, and it's the role of the team to humanize and create every touchpoint with empathy and support. About the Role Cradlewise is seeking a creative and passionate Full-Time Visual Designer to join our growing team. In this role, you'll be instrumental in shaping our brand's visual presence across social media platforms. You'll be responsible for creating engaging visual content that resonates with our target audience, drives brand awareness, and supports our marketing goals. If you have a strong understanding of visual communication principles, a great pulse of social media trends, and a passion for creating compelling content, we encourage you to apply! What You'll Do Develop and Design visually engaging social media content, including graphics, animations, and short-form videos, optimized for various platforms (Instagram, Facebook, etc.). Translate marketing briefs and brand guidelines into compelling visual concepts. Stay up-to-date on the latest social media trends, best practices, and platform-specific design requirements. Collaborate with the marketing team to ensure visual consistency and brand alignment across all social channels. Contribute to the development of our social media visual identity. Monitor social media analytics to understand the impact of your designs and identify areas for improvement. Present your designs and ideas clearly and confidently. Actively participate in brainstorming sessions and contribute creative ideas. What do we offer? Paid, full-time opportunity to work in a company that is reimagining the baby industry. Freedom to ideate, experiment, lead, and execute your concepts. This role will provide you with a lot of autonomy. Your ability to propose new ideas and manage your projects proactively will be valued. Fun, inclusive, and learning oriented culture. Regular reviews to accelerate your learning and bring structure and methodology to your project. Receive guidance and gain valuable practical experience, develop skills, and grow your confidence through close collaboration and mentorship with a team of designers. Work on real-world marketing challenges, seeing your designs implemented and impacting our brand's social media presence. We invest a lot of time in you and will always be committed to your success. Other Benefits Remote working environment What we are looking for A portfolio that showcases your social media graphic design work, demonstrating your ability to create engaging and effective visuals for various platforms (Instagram, Facebook, etc.). Proficiency in creating visually appealing graphics, animations, and short-form videos optimized for social media. Solid understanding of social media trends, best practices, and platform-specific design requirements. Ability to translate marketing briefs and brand guidelines into compelling visual content. Passionate and up to date with the latest trends in social media design and technology. Willingness to keep an open mind to learn new things. A positive attitude and enthusiasm. Passion for design and simplifying complex problems. A humble team player who is a great partner to work with for cross-functional teams. Ability to learn from your mistakes and absorb feedback Great communication skills and comfortable with presenting your designs. Open to take feedback and iterate quickly. Knowledge of modern design tools like Figma and Adobe Suite. Basic understanding of social media analytics and how design impacts engagement. Bachelors or MA/MS degree (or higher) in Design (interaction, graphic or visual communication) or equivalent practical experience of 3 to 5 years. Selection Process We will carefully scan through all the work you have submitted as part of your portfolio. Shortlisted candidates will be given a small design challenge and 3 rounds of 1-on-1 interviews. Selected candidates will be shortlisted and informed. To Apply Please share your resume along with a link to your portfolio. Please reach out to us if you have any questions at ashish@cradlewise.com Show more Show less

Senior Finance Accountant (E-commerce) http://cradlewise.com About the company: Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning and impacting the outcome for the baby and parents. See how it works. https://youtu.be/U84LToqvHmw?feature=shared We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! Location: This is role in the finance department for a greenfield project being set up in Phase 1 Hinjewadi, Pune This is a work from office role and will be working 6 days a week from the factory location in Hinjewadi, Pune. Position Summary: Finalization of Accounts and preparation of Financial Statements in compliance with Indian Accounting Standards; Lead the monthly/quarterly financial closing and reporting Proficient in account reconciliations with a high volume of financial transactions and data ​Work with External Auditors for statutory reporting and help with audit/ tax compliance. Own all financial books and records, ensuring timely and accurate weekly, monthly, quarterly basis Develop, lead, and maintain relationships with external auditors, insurance providers, banks, and other vendors and key stakeholders Continuous process improvements to enhance reporting. Strong computer skills, especially Microsoft Excel (VLOOKUP, Pivot Table) and working with large/complex data sets. Filings GST/PT/TDS returns and other statutory returns. K ey Qualifications: 5+ years of experience in comparable finance and accounting position(s) at a middle market service company. Expert in using Tally Knowledge of using Quickbooks online a big plus Strong accounting skills and thorough knowledge of generally accepted accounting principles and their application. Good understanding of accounting, taxation Strong written and verbal communication skills. E ducation: MCom/B.Com in Accounting and Finance W hat We Offer: Competitive salary Results oriented work environment. Fast professional growth: significant responsibility for your project. Opportunity to apply in practice and rapidly grow your knowledge. Competitive salary and additional benefits which will grow with the company. Q uick Facts : I NDUSTRY : B aby Tech - T he Infant and childcare market is $136B every year. T YPE : P rivately held, VC backed F OUNDED : 2 019 F UNDING : $ 8M L EAD INVESTORS : C RV a nd F ootwork L OCATION : P une F ollow us on LinkedIn. Come join us! Say 👋 : a shish@cradlewise.com Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law. Show more Show less

Technical Hardware Program Manager About the company: Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning and impacting the outcome for the baby and parents. See how it works: https://youtu.be/U84LToqvHmw?feature=shared We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! Position summary/Role Overview We are looking for someone who’s excited about being involved in all aspects that go into creating a successful consumer product, with the end goal of having well-rested babies! As the Technical hardware program manager, you will own that execution, turning industrial design intent and early prototypes into a mass‑manufactured product that delights families worldwide. Primary roles and responsibilities: Development & EVT/DVT/PVT Build and own the integrated schedule project timelines (Gantt, JIRA) Manage prototype builds—BOM readiness, fixtures, jigs, test protocols Coordinate tolerance analyses, FEA, DFMEA, reliability & accelerated‑life testing Ramp & Sustaining Lead factory readiness: tooling kick‑off, FAIs, PFMEA, SOPs Track yield, Cp/Cpk, and implement continuous‑improvement loops Own ECR/ECO process for mechanical parts throughout the product life cycle Cross‑cutting Identify and retire program risks early (supply, regulatory, reliability) Communicate clear, data‑driven updates to executives & stakeholders Key Requirements: 5 + years mechanical engineering or hardware program management experience, including 2 + years shipping consumer or IoT products at volume (≥10 k units) Demonstrated ownership of at least one product through EVT → MP Strong command of program tools (Gantt, Jira, Google Docs, PLM, FMEA, etc) and Agile/Phase‑gate hybrids. Excellent written & verbal communication skills Detail-oriented thinking, planning, and understanding critical paths Hyper multi-tasking and prioritisation What We Offer: Fast professional growth: significant responsibility for your project. Opportunity to apply in practice and rapidly grow your knowledge. Competitive salary and additional benefits, which will grow with the company. Location: This is an in-person role. We have a production and R&D facility in Hinjewadi, Pune. The job will demand frequent travel abroad. What We Offer: Fast professional growth: significant responsibility for your project. Opportunity to apply in practice and rapidly grow your knowledge. Competitive salary and additional benefits which will grow with the company. Flexible working schedule Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork Follow us on LinkedIn. Sounds like a good fit for you? : Are you excited to work collaboratively with design, product, and engineering? Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? Come join us!

Product Designer About Cradlewise Cradlewise is a San-Francisco, Bangalore and Pune based baby tech company that is working on innovative solutions for new and expecting parents. Our products are designed to make the transition to parenthood seamless and stress-free. The award winning Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts to bounce along with music to soothe the baby back to sleep—just like a parent! → See how our smart crib works We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! About the Cradlewise Design Team Cradlewise Design is a close-knit team of User-Experience Designers, Visual Designers and Video editors from all over India. We create experiences to help every family sleep and live better, through science-driven solutions, and it's the role of the team to humanize and create every touchpoint with empathy and support. About the Role Cradlewise is looking to hire a Full-Time Product Designer to join our team. The ideal candidate will play a key role in delivering customer-centric user experiences across all our products and services. If you're passionate about solving complex problems and have a strong understanding of User Experience Design, we encourage you to apply. What You’ll Do Design beautiful and intuitive user interfaces for web and mobile applications. Conduct user research, build user flows and journeys, and create high-fidelity prototypes to validate design concepts. Ensure designs adhere to accessibility standards and human factors principles. Stay up-to-date with the latest trends in web and mobile application design and technology. Contribute to our design system, ensuring consistency and efficiency across all products. Collaborate closely with cross-functional teams (growth, tech, content and marketing teams) to bring designs to life. Present and communicate design solutions effectively. Participate in user research and usability testing to gather feedback and iterate on designs. What We Offer? A paid, full-time opportunity to work on innovative products that are reimagining the baby nursery. Autonomy to ideate, experiment, lead, and execute your design concepts. A fun, inclusive, and learning-oriented culture. Regular reviews to accelerate your learning and provide structure to your projects. Receive guidance and gain valuable practical experience, develop skills and grow your confidence through close collaboration and mentorship with a team of designers The chance to work on real-world problems and see your designs implemented and used by customers. Remote working environment. What You'll Bring A portfolio that can demonstrate your ability to work on modern digital interfaces. Craft beautiful experiences that visually present the user interface so information is easy to read, understand and find. Thorough understanding of the design process to perform research, build workflows and user journeys, execute design with high quality prototypes and test mock-ups for feedback. Understanding and implementation of best practices including accessibility standards and human factors. Passionate and up to date with the latest trends in web and mobile application design and technology. Willingness to keep an open mind to learn new things. A positive attitude and enthusiasm. Passion for design and simplifying complex problems. A humble team player who is a great partner to work with for cross-functional teams. Ability to learn from your mistakes and absorb feedback Great communication skills and comfortable with presenting your designs. Open to take feedback and iterate quickly. Knowledge of modern design tools like Figma and Adobe Suite. Basic working knowledge of HTML and CSS Ability to use analytics tools such as GA4, Mixpanel, and Microsoft Clarity to understand user behavior and make informed design decisions. Bachelors or MA/MS degree (or higher) in Design (interaction, graphic or visual communication) or equivalent practical experience from 3 to 5 yrs. Selection Process We will carefully scan through all the work you have submitted as part of your portfolio. Shortlisted candidates will be given a small design challenge along with 3 rounds of 1-on-1 interviews. Selected candidates will be shortlisted and informed. To Apply Please share your resume along with a link to your portfolio. Please reach out to us if you have any questions at ashish@cradlewise.com

Product Manager About the company: Cradlewise is revolutionizing baby sleep with its smart crib, designed to help both babies and parents rest better. Our AI-powered smart crib , suitable for infants aged 0-2 years, features a built-in baby monitor, an intelligent soothing mechanism, and a sound machine. It learns on the baby’s sleep patterns and responds proactively to gently bounce and soothe them back to sleep—giving families an extra 1-2 hours of much-needed rest every night. Role Overview: We are looking for a highly motivated Product Manager with a passion for problem-solving, customer experience, and data-driven decision-making. You will work across teams to drive the roadmap, prioritize and execute solutions, and ensure we deliver products that delight our customers. Key Responsibilities : Product Execution: Work closely with engineering, design, marketing, and support teams to deliver solutions and improve metrics. Data-Driven Decision Making: Analyze usage data, customer feedback and conduct market research to inform decisions. Excellent proficiency in Excel and Google Sheets, with the ability to analyze and interpret raw data effectively. Bonus: Experience working with tools such as Power BI, Tableau, Amplitude, or Metabase Customer Focus: We THRIVE on customer empathy - you should have great communication skills and be able to talk to customers to gather insights and understand pain points. Prioritize, build, iterate: Use the 80:20 rule to cut through complexity and focus on what truly matters. Ability to write succinct PRDs to build MVPs and iterate fast Own product features end-to-end: Take full ownership of your projects from concept to launch, and beyond. Co-ordinating with design/tech/customer support to build the features. Dig deep and simplify: Cradlewise stands at the exciting crossroads of smart hardware, software, and AI. We celebrate curiosity and a passion for learning — you should be able to explore complex concepts, break them down, and uncover actionable insights. Qualifications : 2-4 years of experience in product / strategy / analytics / management consulting Engineering degree from an IIT, NIT, IISc or BITs. Strong analytical skills with proficiency in Excel. Excellent communication skills and a customer-first mindset. High ownership, problem-solving ability, and a bias for action. Why Join Us ? Work at the intersection of technology, AI, and parenting to solve real problems. Be part of a lean, fast-paced global team. This is a high-ownership role — you’ll grow, learn, and make an impact from day one. Supportive, inclusive culture — we thrive on trust, collaboration, and shared success. Sounds interesting? We’d love to hear from you! As a next step, 1) Please fill out the attached form so we can learn more about you. 2) Tap on the "Apply" button and send us your resume. We'll review your responses carefully and reach out! Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

SDET Automation Location - Indiranagar, Bengaluru Mode - Hybrid About the company: Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the babys sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning and impacting the outcome for the baby and parents. See how it works: https://youtu.be/U84LToqvHmwfeature=shared We are working to reimagine the baby nursery to make it smart, intuitive and delightful. Were passionate about our people, our customers, our values, and our culture! Position Summary: Collaborating with the design team to solve application faults. Awesome at the art of thinking. Creative with excellent problem solving and analytical skills Passion for product quality and attention to details Must be a team player and effective collaborator with excellent communication skills Comfortable working in a startup environment and understanding components from various fields that make the product. Key Responsibilities: Design and implement test plans and cases for a variety of software products Execute test cases and report defects Work closely with development teams to ensure that software meets requirements and is delivered on time with high quality, identify areas for improvement Write and maintain automated tests using Python Design and implement automation frameworks for mobile applications Stay up-to-date with industry trends and tools, and continuously improve skills and knowledge Qualifications: Bachelor&aposs degree in Computer Science or related field 2+ years of experience in software testing Strong problem solving and communication skills Proficiency in Python Experience with Selenium, Appium, or similar testing tools is a plus Experience with agile development methodologies is a plus Must Have : Python Automation & Manual Testing Jira What We Offer: Fast professional growth: significant responsibility for your project. Opportunity to apply in practice and rapidly grow your knowledge. Competitive salary and additional benefits which will grow with the company. Flexible working schedule Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork Follow us on LinkedIn. Sounds like a good fit for you : Are you excited to work collaboratively with design, product, and engineering Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet Are you an independent thinker, a fast learner, and you&aposre hungry to be a part of a high-performing team Come join us! Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law. Show more Show less

Global Logistics Lead (This role would be based in Pune and 6 days working from the Hinjewadi, Phase 1 office) About the company: Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning and impacting the outcome for the baby and parents. See how it works: https://youtu.be/U84LToqvHmw?feature=shared We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! Role Overview We are looking for a Global Logistics Lead to design, manage, and scale our global logistics strategy — across inbound, outbound, and reverse logistics. You’ll play a critical role in ensuring Cradlewise products move efficiently from suppliers to manufacturing to customers, across borders and time zones. This role would be based in Pune and 6 days working from the Hinjewadi, Phase 1 office. You’ll collaborate closely with vendors, freight partners, warehouses, 3PLs, regulatory authorities, and cross-functional teams like Customer Experience, Finance, and Product Operations. Key Responsibilities Global Logistics Strategy Manage daily operations of warehouses in the USA, Canada, and Australia. Oversee third-party logistics (3PL) providers, including last-mile delivery performance, service-level compliance, and cost control. Develop and maintain standard operating procedures (SOPs) for inventory handling, warehouse audits, and freight operations. Implement continuous improvement initiatives to optimize warehouse efficiency and reduce costs. Operations Execution Oversee all shipment planning and execution, including customs clearance, documentation, duty management, and compliance. Negotiate contracts with freight forwarders and logistics partners to reduce landed costs. Track and analyze freight expenses, ensuring cost-effective shipping strategies without compromising service quality. Performance, Cost & Compliance Maintain accurate inventory counts across all warehouses and ensure regular cycle counts and audits. Collaborate with supply chain and finance teams to calculate and monitor landed costs of raw materials and finished goods. Identify cost-saving opportunities in warehousing, freight, and customs clearance processes. Analytics, Automation & Cost Optimization Build and maintain dashboards for leadership to provide visibility into freight costs, warehouse KPIs, and inventory levels. Generate actionable reports for decision-making on warehouse capacity planning, safety stock levels, and cost reduction initiatives. Use data to forecast future logistics needs based on sales trends and new market expansion. Cross-functional Collaboration Work closely with manufacturing, supply chain, finance, and customer support teams to ensure seamless global logistics operations. Coordinate with suppliers, freight partners, and 3PLs to resolve any operational bottlenecks. Ensure compliance with all international trade regulations and warehouse safety requirements. Qualifications Bachelor’s degree in Supply Chain, Logistics, Operations, or related field (MBA preferred). 10+ years of experience in global logistics, freight forwarding, or warehouse management. Preferred Skills and Experience Proven experience with US, Canada, and Australia logistics and last-mile operations is highly preferred. Strong knowledge of ocean freight and customs documentation. Expertise in inventory management systems and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio). Advanced Excel or Google Sheets skills. Excellent negotiation and vendor management skills. Strong analytical and problem-solving capabilities. Ability to work in a fast-paced, startup environment. What We Offer: Results oriented work environment. Fast professional growth: significant responsibility for your project. Opportunity to apply in practice and rapidly grow your knowledge. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $10M LEAD INVESTORS : CRV and Footwork LOCATION : Bangalore, Work from office. Follow us on LinkedIn. Sounds like a good fit for you? : Are you excited to work collaboratively with design, product, and engineering? Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? Come join us! Say 👋 : ashish@cradlewise.com Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

Junior Product Designer Cradlewise is a San Francisco, Bengaluru, and Pune-based baby-tech company reimagining the nursery with AI-powered hardware and software. Our award-winning smart crib senses early signs of waking, learns each babys sleep patterns, and gently bounces with music to soothe them backjust like a parent. Join us as we design the next generation of family-friendly, intuitive products. About the Cradlewise Design Team Cradlewise Design is a close-knit team of User-Experience Designers, Visual Designers and Video editors from all over India. We create experiences to help every family sleep and live better, through technology driven solutions. The design teams role is to humanize and craft every touchpoint with empathy and support. About the Role We are looking for a Junior Product Designer to join our Product Team. If you love crafting beautiful and intuitive mobile experiences and have a knack for maintaining clean, scalable design systems, this is your opportunity to grow with a purpose-driven team. Youll work closely with product managers and engineers to shape the future of our mobile app experience. What Youll Do Design Systems : Maintain and evolve our mobile design system to ensure consistency and scalability across iOS and Android platforms. UX Research : Assist with user research and usability testing, synthesize findings into actionable insights, and iterate designs based on feedback. Product Thinking : Contribute to product strategy by understanding user needs, market trends, and business goals. Visual Design : Create delightful, pixel-perfect UI components that align with our brand and usability standards. AI Tooling : Leverage the latest AI tools (e.g., Figma AI, Chatgpt, Midjourney etc.) to speed up workflows and enhance creative ideation. Collaboration : Partner with cross-functional teams to bring designs to life, from early wireframes to final implementation. Iteration : Participate in regular design reviews and critique sessions to continuously improve the quality of design deliverables. What We Offer A paid, full-time opportunity to work on innovative products that are reimagining the baby nursery. Autonomy to ideate, experiment, lead, and execute your design concepts. A fun, inclusive, and learning-oriented culture. This is a high-ownership role youll grow, learn, and make an impact from day one.Supportive, inclusive culture we thrive on trust, collaboration, and shared success. What You&aposll Bring A portfolio that can demonstrate your ability to work on modern digital interfaces. Craft beautiful experiences that visually present the user interface so information is easy to read, understand and find. Keen understanding of visual design and user experience principles. User centered design and data-informed decisions. Thorough understanding of the design process to perform research, build workflows and user journeys, execute design with high quality prototypes and test mock-ups for feedback. Understanding and implementation of best practices including accessibility standards and human factors. Passionate and up to date with the latest trends in web and mobile application design and technology. Willingness to keep an open mind to learn new things. A positive attitude and enthusiasm. Passion for design and simplifying complex problems. A humble team player who is a great partner to work with for cross-functional teams. Ability to learn from your mistakes and absorb feedback Great communication skills and comfortable with presenting your designs. Open to take feedback and iterate quickly. Knowledge of modern design tools like Figma and Adobe Suite. Basic working knowledge of tech. Ability to use analytics tools such as GA4, Mixpanel, and Microsoft Clarity to understand user behavior and make informed design decisions. Hiring Process Portfolio review and resume screen. Brief design challenge. Three 1-on-1 interviews (Design, Product, Culture). Ready to Design Better Sleep Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions. Follow us on LinkedIn. Sounds like a good fit for you : Are you excited to work collaboratively with design, product, and engineering Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet Are you an independent thinker, a fast learner, and you&aposre hungry to be a part of a high-performing team Come join us! Cradlewise is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Show more Show less

Global Logistics Lead (This role would be based in Pune and 6 days working from the Hinjewadi, Phase 1 office) About the company: Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning and impacting the outcome for the baby and parents. See how it works: https://youtu.be/U84LToqvHmw?feature=shared We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! Role Overview We are looking for a Global Logistics Lead to design, manage, and scale our global logistics strategy — across inbound, outbound, and reverse logistics. You’ll play a critical role in ensuring Cradlewise products move efficiently from suppliers to manufacturing to customers, across borders and time zones. This role would be based in Pune and 6 days working from the Hinjewadi, Phase 1 office. You’ll collaborate closely with vendors, freight partners, warehouses, 3PLs, regulatory authorities, and cross-functional teams like Customer Experience, Finance, and Product Operations. Key Responsibilities Global Logistics Strategy Manage daily operations of warehouses in the USA, Canada, and Australia. Oversee third-party logistics (3PL) providers, including last-mile delivery performance, service-level compliance, and cost control. Develop and maintain standard operating procedures (SOPs) for inventory handling, warehouse audits, and freight operations. Implement continuous improvement initiatives to optimize warehouse efficiency and reduce costs. Operations Execution Oversee all shipment planning and execution, including customs clearance, documentation, duty management, and compliance. Negotiate contracts with freight forwarders and logistics partners to reduce landed costs. Track and analyze freight expenses, ensuring cost-effective shipping strategies without compromising service quality. Performance, Cost & Compliance Maintain accurate inventory counts across all warehouses and ensure regular cycle counts and audits. Collaborate with supply chain and finance teams to calculate and monitor landed costs of raw materials and finished goods. Identify cost-saving opportunities in warehousing, freight, and customs clearance processes. Analytics, Automation & Cost Optimization Build and maintain dashboards for leadership to provide visibility into freight costs, warehouse KPIs, and inventory levels. Generate actionable reports for decision-making on warehouse capacity planning, safety stock levels, and cost reduction initiatives. Use data to forecast future logistics needs based on sales trends and new market expansion. Cross-functional Collaboration Work closely with manufacturing, supply chain, finance, and customer support teams to ensure seamless global logistics operations. Coordinate with suppliers, freight partners, and 3PLs to resolve any operational bottlenecks. Ensure compliance with all international trade regulations and warehouse safety requirements. Qualifications Bachelor’s degree in Supply Chain, Logistics, Operations, or related field (MBA preferred). 10+ years of experience in global logistics, freight forwarding, or warehouse management. Preferred Skills and Experience Proven experience with US, Canada, and Australia logistics and last-mile operations is highly preferred. Strong knowledge of ocean freight and customs documentation. Expertise in inventory management systems and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio). Advanced Excel or Google Sheets skills. Excellent negotiation and vendor management skills. Strong analytical and problem-solving capabilities. Ability to work in a fast-paced, startup environment. What We Offer: Results oriented work environment. Fast professional growth: significant responsibility for your project. Opportunity to apply in practice and rapidly grow your knowledge. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $10M LEAD INVESTORS : CRV and Footwork LOCATION : Bangalore, Work from office. Follow us on LinkedIn. Sounds like a good fit for you? : Are you excited to work collaboratively with design, product, and engineering? Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? Come join us! Say 👋 : ashish@cradlewise.com Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

Technical Hardware Program Manager About the company: Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning and impacting the outcome for the baby and parents. See how it works: https://youtu.be/U84LToqvHmw?feature=shared We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! Position summary/Role Overview We are looking for someone who’s excited about being involved in all aspects that go into creating a successful consumer product, with the end goal of having well-rested babies! As the Technical hardware program manager, you will own that execution, turning industrial design intent and early prototypes into a mass‑manufactured product that delights families worldwide. Primary roles and responsibilities: Development & EVT/DVT/PVT Build and own the integrated schedule project timelines (Gantt, JIRA) Manage prototype builds—BOM readiness, fixtures, jigs, test protocols Coordinate tolerance analyses, FEA, DFMEA, reliability & accelerated‑life testing Ramp & Sustaining Lead factory readiness: tooling kick‑off, FAIs, PFMEA, SOPs Track yield, Cp/Cpk, and implement continuous‑improvement loops Own ECR/ECO process for mechanical parts throughout the product life cycle Cross‑cutting Identify and retire program risks early (supply, regulatory, reliability) Communicate clear, data‑driven updates to executives & stakeholders Key Requirements: 5 + years mechanical engineering or hardware program management experience, including 2 + years shipping consumer or IoT products at volume (≥10 k units) Demonstrated ownership of at least one product through EVT → MP Strong command of program tools (Gantt, Jira, Google Docs, PLM, FMEA, etc) and Agile/Phase‑gate hybrids. Excellent written & verbal communication skills Detail-oriented thinking, planning, and understanding critical paths Hyper multi-tasking and prioritisation What We Offer: Fast professional growth: significant responsibility for your project. Opportunity to apply in practice and rapidly grow your knowledge. Competitive salary and additional benefits, which will grow with the company. Location: This is an in-person role. We have a production and R&D facility in Hinjewadi, Pune. The job will demand frequent travel abroad. What We Offer: Fast professional growth: significant responsibility for your project. Opportunity to apply in practice and rapidly grow your knowledge. Competitive salary and additional benefits which will grow with the company. Flexible working schedule Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork Follow us on LinkedIn. Sounds like a good fit for you? : Are you excited to work collaboratively with design, product, and engineering? Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? Come join us!

Social Media Coordinator About the company: Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning and impacting the outcome for the baby and parents. See how it works: https://youtu.be/U84LToqvHmw?feature=shared We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! Position Summary: We are looking for a hands-on Social Media Executive to execute and manage Cradlewise’s social presence. This role is execution-first: you will post content, engage with the community, optimize posting schedules, conduct hashtag and keyword research, and collaborate with designers and video editors to deliver ready-to-publish assets. Key Responsibilities: Post and schedule content across all social media platforms (Instagram, LinkedIn, TikTok, YouTube Shorts, Pinterest, etc.). Generate engaging captions aligned with the brand’s voice and research relevant hashtags for reach and discoverability. Conduct keyword research and implement Pinterest SEO strategies to help grow the brand’s presence. Spot, evaluate, and help Cradlewise take part in relevant social trends to boost visibility and awareness. Optimize posting schedules based on platform analytics and best-performing times to maximize engagement. Monitor and respond to comments, DMs, and mentions to nurture the Cradlewise community. Track social conversations, trends, and competitor activity to identify opportunities for engagement and growth. Collaborate with designers and video editors to prepare visuals and video content for posting. Use social media management tools (Hootsuite, Meta Business Suite, or similar) to schedule posts, monitor performance, and report insights. Report social media performance metrics and suggest optimizations to improve engagement and reach. What We Are Looking For: 1–3 years of experience in social media execution, content posting, and community management. Experience with social media management tools like Hootsuite is a plus. Strong writing skills with the ability to create captions that resonate with the target audience. Knowledge of social trends, hashtags, SEO, and community-building strategies. Organized and proactive, with the ability to coordinate with multiple creative stakeholders. Passion for parenting, baby products, or lifestyle content is a plus. What We Offer: Fast professional growth with ownership of social execution and community initiatives. Opportunity to work closely with marketing and creative teams. Flexible remote work, with the option to use our Bengaluru office. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork Follow us on LinkedIn. Sounds like a good fit for you? : Are you excited to work collaboratively with design, product, and engineering? Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? Come join us! Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

Marketing Manager About Cradlewise Cradlewise is a San-Francisco, Bangalore and Pune-based baby tech company that is working on innovative solutions for new and expecting parents. Our products are designed to make the transition to parenthood seamless and stress-free, and are currently sold in the US, Canada, India, and Australia. The award-winning Cradlewise smart crib, our flagship product, comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts to bounce along with music to soothe the baby back to sleep - just like a parent! → See how our smart crib works We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! We are now looking for a Marketing Program Manager to join our growing team and lead marketing initiatives across markets. About the Role The Marketing Manager will be responsible for executing Cradlewise’s marketing strategy to drive awareness, growth, and customer engagement globally. This role requires both marketing insights and operational execution: from implementing marketing strategies to ensuring alignment across teams, to tracking success metrics. You’ll collaborate with internal stakeholders and external vendors to maximize ROI. Key Responsibilities Marketing Ownership Translate company priorities into executing actionable marketing initiatives on the ground. Manage campaigns end-to-end, coordinating with internal stakeholders and external vendors to ensure success. Identify when something isn’t working and raise the right questions to reset direction. Team & Vendor Management Coordinate workstreams across internal teams (content, design, tech, growth, product, PR, CX) and external vendors (paid media, influencers, event agencies). Ensure all stakeholders are aligned on priorities, timelines, and deliverables. Modify and set schedules and processes to streamline efficiency. Foster accountability by tracking success metrics. Execution & Measurement Drive consistent brand messaging across channels. Track performance metrics and ROI of all campaigns and channels. Continuously optimize marketing initiatives based on insights and results. Qualifications & Skills 5+ years of marketing experience, ideally in consumer tech or D2C Proven ability to balance strategy with hands-on execution. Strong project management skills Strong data-driven mindset with proficiency in marketing analytics tools. Excellent communication and stakeholder management skills. Experience working with cross-functional teams and external vendors. Why Join Us Work with a passionate team redefining baby tech. High ownership role with direct reporting to leadership. Opportunity to shape the growth trajectory of a global brand. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions. Follow us on LinkedIn. Sounds like a good fit for you? : Are you excited to work collaboratively with design, product, and engineering? Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? Come join us!

Influencer Marketing Coordinator Cradlewise is a baby tech startup based out of San Francisco, Bangalore, and Pune. We create smart baby products designed to make parenting easier and enhance babies' lives. Our flagship product is a smart crib for babies aged 0 to 24 months. The crib comes with an integrated baby monitor that detects early wake-up signs, learns from the baby’s sleep patterns, and rocks the baby back to sleep with soothing music—just like a parent would! We are working to reimagine the baby nursery, making it smart, intuitive, and delightful. At Cradlewise, we’re passionate about our people, our customers, our values, and our culture! See how it works . Position summary: We’re seeking a sharp, creative Influencer & Campaign Manager to manage our influencer partnerships and campaign execution. You’ll drive brand visibility, engagement, and trust by building meaningful relationships with influencers and managing end-to-end campaigns across digital platforms. This is a hands-on, strategic role for someone who thrives in a fast-paced, mission-driven environment. Primary roles and responsibilities: Influencer Strategy & Relationship Management Identify, recruit, and nurture relationships with influencers and brand ambassadors who align with Cradlewise’s values and audience. Negotiate contracts, set clear expectations, and ensure deliverables are met. Collaborate with influencers to co-create authentic, engaging content that resonates with parents and caregivers. Campaign Planning & Execution Develop and execute integrated influencer and digital campaigns to drive awareness, engagement, and conversions. Manage campaign calendars, budgets, and reporting—delivering projects on time and within scope. Coordinate with internal teams (content, design, product, customer success) to ensure campaign alignment and seamless execution. Performance Tracking & Optimization Monitor, analyze, and report on campaign performance using analytics tools; track key metrics such as engagement, reach, and ROI. Implement A/B testing and iterate on strategies based on data-driven insights. Stay ahead of social and influencer trends to keep campaigns fresh and impactful. Community Growth & Brand Advocacy Foster a vibrant, supportive online community through influencer partnerships, ambassador programs, and UGC (user-generated content) initiatives. Organize online events, collaborations, and activations to deepen brand loyalty. Key Requirements: Experience : 3+ years of experience in influencer marketing, campaign management, or digital marketing, preferably in consumer tech or parenting/lifestyle brands. Proven track record of building and managing influencer relationships and running successful campaigns. Sales Skills: Strong negotiation, communication, and project management skills. Analytical mindset with experience in campaign reporting and optimization. Collaboration : Comfortable working cross-functionally and in a dynamic startup environment. Content/Creative Strengths: Nifty and persuasive email writing skills Strong sense for storyboarding and shaping UGC-style videos. Creative, resourceful, and empathetic—able to connect with parents and translate insights into action. What we are looking for in you: First-principle thinking and creative problem-solving. Empathy for parents and a genuine interest in making their lives easier. Team spirit and outstanding communication skills. Comfort with the pace and ambiguity of a startup; curiosity about the tech behind our products. What We Offer: The opportunity to shape how parents discover and trust Cradlewise. Fast-track professional growth and real ownership of your work. A supportive, collaborative, and innovative team culture. Location: Remote-first. Option to work from our Bengaluru, Indiranagar office. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions. Follow us on LinkedIn. Sounds like a good fit for you? : Are you excited to work collaboratively with design, product, and engineering? Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? Come join us!

Influencer Marketing Coordinator Cradlewise is a baby tech startup based out of San Francisco, Bangalore, and Pune. We create smart baby products designed to make parenting easier and enhance babies lives. Our flagship product is a smart crib for babies aged 0 to 24 months. The crib comes with an integrated baby monitor that detects early wake-up signs, learns from the baby's sleep patterns, and rocks the baby back to sleep with soothing musicjust like a parent would! We are working to reimagine the baby nursery, making it smart, intuitive, and delightful. At Cradlewise, we're passionate about our people, our customers, our values, and our culture! See how it works . Position summary: We're seeking a sharp, creative Influencer & Campaign Manager to manage our influencer partnerships and campaign execution. You'll drive brand visibility, engagement, and trust by building meaningful relationships with influencers and managing end-to-end campaigns across digital platforms. This is a hands-on, strategic role for someone who thrives in a fast-paced, mission-driven environment. Primary roles and responsibilities: Influencer Strategy & Relationship Management Identify, recruit, and nurture relationships with influencers and brand ambassadors who align with Cradlewise's values and audience. Negotiate contracts, set clear expectations, and ensure deliverables are met. Collaborate with influencers to co-create authentic, engaging content that resonates with parents and caregivers. Campaign Planning & Execution Develop and execute integrated influencer and digital campaigns to drive awareness, engagement, and conversions. Manage campaign calendars, budgets, and reportingdelivering projects on time and within scope. Coordinate with internal teams (content, design, product, customer success) to ensure campaign alignment and seamless execution. Performance Tracking & Optimization Monitor, analyze, and report on campaign performance using analytics tools; track key metrics such as engagement, reach, and ROI. Implement A/B testing and iterate on strategies based on data-driven insights. Stay ahead of social and influencer trends to keep campaigns fresh and impactful. Community Growth & Brand Advocacy Foster a vibrant, supportive online community through influencer partnerships, ambassador programs, and UGC (user-generated content) initiatives. Organize online events, collaborations, and activations to deepen brand loyalty. Key Requirements: Experience : 3+ years of experience in influencer marketing, campaign management, or digital marketing, preferably in consumer tech or parenting/lifestyle brands. Proven track record of building and managing influencer relationships and running successful campaigns. Sales Skills: Strong negotiation, communication, and project management skills. Analytical mindset with experience in campaign reporting and optimization. Collaboration : Comfortable working cross-functionally and in a dynamic startup environment. Content/Creative Strengths: Nifty and persuasive email writing skills Strong sense for storyboarding and shaping UGC-style videos. Creative, resourceful, and empatheticable to connect with parents and translate insights into action. What we are looking for in you: First-principle thinking and creative problem-solving. Empathy for parents and a genuine interest in making their lives easier. Team spirit and outstanding communication skills. Comfort with the pace and ambiguity of a startup; curiosity about the tech behind our products. What We Offer: The opportunity to shape how parents discover and trust Cradlewise. Fast-track professional growth and real ownership of your work. A supportive, collaborative, and innovative team culture. Location: Remote-first. Option to work from our Bengaluru, Indiranagar office. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions. Follow us on LinkedIn. Sounds like a good fit for you : Are you excited to work collaboratively with design, product, and engineering Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team Come join us!

Content Writer About the company: Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby's sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning and impacting the outcome for the baby and parents. See how it works. https://youtu.be/U84LToqvHmwfeature=shared We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We're passionate about our people, our customers, our values, and our culture! About the role Calling all storytellers: Cradlewise is looking for a Content Writer to join our creative team. The ideal candidate is passionate about research, uncovering engaging untold stories, and crafting service-driven long-tail stories that parents will reference time and time again. This role will balance editorial creativity with the ability to lean into data-driven SEO insights to grow Cradlewise's organic website traffic and position the brand as a thought leader in the baby care and maternal wellness space. What you will do Ideate and write compelling sleep and wellness-based blogs, website copy, Google ads, product/service descriptions, and more. Explore and implement opportunities to develop new content formats. Identify valuable older content that can be updated for current audiences Work with the growth team to review and update metadata throughout the website and blog Collaborate with the marketing team to develop service-oriented content packages for new feature releases and major occasions. Track U.S. search trends to identify high-potential topics for parents, ensuring content is both timely and fully optimized. Metrics-driven approach to writing content meant to reach a wide audience. Maintaining SEO best practices to ensure recent content retains a competitive edge and fulfills parents needs. What will set you up for success Strong writing skills, and ideally 3 - 5 years of writing experience. Bachelor's degree in Communication Studies, Journalism, or English is required. Proficiency in conducting thorough research from credible sources, especially for topics related to parenting, baby care, and technology in the baby product industry. A keen eye for grammar, syntax, and fact-checking to ensure error-free, polished content. Proven ability to manage multiple projects and meet deadlines in a fast-paced environment. A strong understanding of Cradlewise's brand voice and ability to communicate its message with consistency. Knowledge of digital marketing tactics, including SEO, email marketing, keyword research and web analytics. Experience with content management systems like WordPress. Ability to generate original ideas for creative and engaging content. Ability to write autonomously and maintain edits. Excellent organizational, planning, and collaboration skills. Previous experience with parenting brands or being a parent yourself is a huge plus! What We Offer: Medical Insurance Fast professional growth: Significant responsibility for your project. Opportunity to apply in practice and rapidly grow your knowledge. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork Follow us on LinkedIn. Sounds like a good fit for you : Are you excited to work collaboratively with design, product, and engineering Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team Where would your next office be: This role is fully remote. To apply: Apply to LinkedIn Post with your Portfolio Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

Marketing Manager About Cradlewise Cradlewise is a San-Francisco, Bangalore and Pune-based baby tech company that is working on innovative solutions for new and expecting parents. Our products are designed to make the transition to parenthood seamless and stress-free, and are currently sold in the US, Canada, India, and Australia. The award-winning Cradlewise smart crib, our flagship product, comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby's sleep patterns and starts to bounce along with music to soothe the baby back to sleep - just like a parent! ? See how our smart crib works We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We're passionate about our people, our customers, our values, and our culture! We are now looking for a Marketing Program Manager to join our growing team and lead marketing initiatives across markets. About the Role The Marketing Manager will be responsible for executing Cradlewise's marketing strategy to drive awareness, growth, and customer engagement globally. This role requires both marketing insights and operational execution: from implementing marketing strategies to ensuring alignment across teams, to tracking success metrics. You'll collaborate with internal stakeholders and external vendors to maximize ROI. Key Responsibilities Marketing Ownership Translate company priorities into executing actionable marketing initiatives on the ground. Manage campaigns end-to-end, coordinating with internal stakeholders and external vendors to ensure success. Identify when something isn't working and raise the right questions to reset direction. Team & Vendor Management Coordinate workstreams across internal teams (content, design, tech, growth, product, PR, CX) and external vendors (paid media, influencers, event agencies). Ensure all stakeholders are aligned on priorities, timelines, and deliverables. Modify and set schedules and processes to streamline efficiency. Foster accountability by tracking success metrics. Execution & Measurement Drive consistent brand messaging across channels. Track performance metrics and ROI of all campaigns and channels. Continuously optimize marketing initiatives based on insights and results. Qualifications & Skills 5+ years of marketing experience, ideally in consumer tech or D2C Proven ability to balance strategy with hands-on execution. Strong project management skills Strong data-driven mindset with proficiency in marketing analytics tools. Excellent communication and stakeholder management skills. Experience working with cross-functional teams and external vendors. Why Join Us Work with a passionate team redefining baby tech. High ownership role with direct reporting to leadership. Opportunity to shape the growth trajectory of a global brand. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions. Follow us on LinkedIn. Sounds like a good fit for you : Are you excited to work collaboratively with design, product, and engineering Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team Come join us!

Marketing Manager About Cradlewise Cradlewise is a San-Francisco, Bangalore and Pune-based baby tech company that is working on innovative solutions for new and expecting parents. Our products are designed to make the transition to parenthood seamless and stress-free, and are currently sold in the US, Canada, India, and Australia. The award-winning Cradlewise smart crib, our flagship product, comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts to bounce along with music to soothe the baby back to sleep - just like a parent! → See how our smart crib works We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! We are now looking for a Marketing Program Manager to join our growing team and lead marketing initiatives across markets. About the Role The Marketing Manager will be responsible for executing Cradlewise’s marketing strategy to drive awareness, growth, and customer engagement globally. This role requires both marketing insights and operational execution: from implementing marketing strategies to ensuring alignment across teams, to tracking success metrics. You’ll collaborate with internal stakeholders and external vendors to maximize ROI. Key Responsibilities Marketing Ownership Translate company priorities into executing actionable marketing initiatives on the ground. Manage campaigns end-to-end, coordinating with internal stakeholders and external vendors to ensure success. Identify when something isn’t working and raise the right questions to reset direction. Team & Vendor Management Coordinate workstreams across internal teams (content, design, tech, growth, product, PR, CX) and external vendors (paid media, influencers, event agencies). Ensure all stakeholders are aligned on priorities, timelines, and deliverables. Modify and set schedules and processes to streamline efficiency. Foster accountability by tracking success metrics. Execution & Measurement Drive consistent brand messaging across channels. Track performance metrics and ROI of all campaigns and channels. Continuously optimize marketing initiatives based on insights and results. Qualifications & Skills 5+ years of marketing experience, ideally in consumer tech or D2C Proven ability to balance strategy with hands-on execution. Strong project management skills Strong data-driven mindset with proficiency in marketing analytics tools. Excellent communication and stakeholder management skills. Experience working with cross-functional teams and external vendors. Why Join Us Work with a passionate team redefining baby tech. High ownership role with direct reporting to leadership. Opportunity to shape the growth trajectory of a global brand. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions. Follow us on LinkedIn. Sounds like a good fit for you? : Are you excited to work collaboratively with design, product, and engineering? Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? Come join us!

Content Writer About the company: Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning and impacting the outcome for the baby and parents. See how it works. https://youtu.be/U84LToqvHmw?feature=shared We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! About the role Calling all storytellers: Cradlewise is looking for a Content Writer to join our creative team. The ideal candidate is passionate about research, uncovering engaging untold stories, and crafting service-driven long-tail stories that parents will reference time and time again. This role will balance editorial creativity with the ability to lean into data-driven SEO insights to grow Cradlewise’s organic website traffic and position the brand as a thought leader in the baby care and maternal wellness space. What you will do Ideate and write compelling sleep and wellness-based blogs, website copy, Google ads, product/service descriptions, and more. Explore and implement opportunities to develop new content formats. Identify valuable older content that can be updated for current audiences Work with the growth team to review and update metadata throughout the website and blog Collaborate with the marketing team to develop service-oriented content packages for new feature releases and major occasions. Track U.S. search trends to identify high-potential topics for parents, ensuring content is both timely and fully optimized. Metrics-driven approach to writing content meant to reach a wide audience. Maintaining SEO best practices to ensure recent content retains a competitive edge and fulfills parents’ needs. What will set you up for success Strong writing skills, and ideally 3 - 5 years of writing experience. Bachelor’s degree in Communication Studies, Journalism, or English is required. Proficiency in conducting thorough research from credible sources, especially for topics related to parenting, baby care, and technology in the baby product industry. A keen eye for grammar, syntax, and fact-checking to ensure error-free, polished content. Proven ability to manage multiple projects and meet deadlines in a fast-paced environment. A strong understanding of Cradlewise’s brand voice and ability to communicate its message with consistency. Knowledge of digital marketing tactics, including SEO, email marketing, keyword research and web analytics. Experience with content management systems like WordPress. Ability to generate original ideas for creative and engaging content. Ability to write autonomously and maintain edits. Excellent organizational, planning, and collaboration skills. Previous experience with parenting brands or being a parent yourself is a huge plus! What We Offer: Medical Insurance Fast professional growth: Significant responsibility for your project. Opportunity to apply in practice and rapidly grow your knowledge. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork Follow us on LinkedIn. Sounds like a good fit for you? : Are you excited to work collaboratively with design, product, and engineering? Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? Where would your next office be: This role is fully remote. To apply: Apply to LinkedIn Post with your Portfolio Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

Influencer Marketing Coordinator Cradlewise is a baby tech startup based out of San Francisco, Bangalore, and Pune. We create smart baby products designed to make parenting easier and enhance babies' lives. Our flagship product is a smart crib for babies aged 0 to 24 months. The crib comes with an integrated baby monitor that detects early wake-up signs, learns from the baby’s sleep patterns, and rocks the baby back to sleep with soothing music—just like a parent would! We are working to reimagine the baby nursery, making it smart, intuitive, and delightful. At Cradlewise, we’re passionate about our people, our customers, our values, and our culture! See how it works . Position summary: We’re seeking a sharp, creative Influencer & Campaign Manager to manage our influencer partnerships and campaign execution. You’ll drive brand visibility, engagement, and trust by building meaningful relationships with influencers and managing end-to-end campaigns across digital platforms. This is a hands-on, strategic role for someone who thrives in a fast-paced, mission-driven environment. Primary roles and responsibilities: Influencer Strategy & Relationship Management Identify, recruit, and nurture relationships with influencers and brand ambassadors who align with Cradlewise’s values and audience. Negotiate contracts, set clear expectations, and ensure deliverables are met. Collaborate with influencers to co-create authentic, engaging content that resonates with parents and caregivers. Campaign Planning & Execution Develop and execute integrated influencer and digital campaigns to drive awareness, engagement, and conversions. Manage campaign calendars, budgets, and reporting—delivering projects on time and within scope. Coordinate with internal teams (content, design, product, customer success) to ensure campaign alignment and seamless execution. Performance Tracking & Optimization Monitor, analyze, and report on campaign performance using analytics tools; track key metrics such as engagement, reach, and ROI. Implement A/B testing and iterate on strategies based on data-driven insights. Stay ahead of social and influencer trends to keep campaigns fresh and impactful. Community Growth & Brand Advocacy Foster a vibrant, supportive online community through influencer partnerships, ambassador programs, and UGC (user-generated content) initiatives. Organize online events, collaborations, and activations to deepen brand loyalty. Key Requirements: Experience : 3+ years of experience in influencer marketing, campaign management, or digital marketing, preferably in consumer tech or parenting/lifestyle brands. Proven track record of building and managing influencer relationships and running successful campaigns. Sales Skills: Strong negotiation, communication, and project management skills. Analytical mindset with experience in campaign reporting and optimization. Collaboration : Comfortable working cross-functionally and in a dynamic startup environment. Content/Creative Strengths: Nifty and persuasive email writing skills Strong sense for storyboarding and shaping UGC-style videos. Creative, resourceful, and empathetic—able to connect with parents and translate insights into action. What we are looking for in you: First-principle thinking and creative problem-solving. Empathy for parents and a genuine interest in making their lives easier. Team spirit and outstanding communication skills. Comfort with the pace and ambiguity of a startup; curiosity about the tech behind our products. What We Offer: The opportunity to shape how parents discover and trust Cradlewise. Fast-track professional growth and real ownership of your work. A supportive, collaborative, and innovative team culture. Location: Remote-first. Option to work from our Bengaluru, Indiranagar office. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions. Follow us on LinkedIn. Sounds like a good fit for you? : Are you excited to work collaboratively with design, product, and engineering? Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet? Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team? Come join us!