Influencer Marketing Coordinator

Company Description

Packman Bespoke Gifting is a premium brand offering curated gifting solutions across corporate, wedding, event, and personal occasions. We work across both B2B and B2C segments, specializing in fully customized, high-quality gifts crafted with care and attention to detail. Known for our creativity, reliability, and seamless service, Packman is a one-stop destination for thoughtful and elegant gifting.

Role Description

This is a full-time on-site role for an Influencer Marketing Manager, located in Vadodara. The Influencer Marketing Manager will be responsible for designing and implementing influencer marketing strategies, building relationships with influencers, creating influencer content plans, negotiating contracts, and tracking and analyzing campaign performance. Additional tasks include coordinating with various teams to ensure brand consistency and exploring new influencer marketing opportunities to grow brand reach and engagement.

Qualifications

Experience in executing Influencer Marketing and Social Media Marketing Campaigns

Strong relationship-building and networking skills with influencers

Ability to create and implement influencer marketing strategies and campaigns

Excellent communication and negotiation skills

Proficiency in using social media platforms and marketing analytics tools

Ability to work collaboratively with different teams

Strong organizational skills and attention to detail

Knowledge of the gifting industry or luxury products is a plus

• Bachelor’s degree in Marketing, Communications, or related field