Influencer Marketing Associate

About The Opportunity

• Identify, vet, and onboard content creators and micro-influencers aligned with campaign objectives and brand voice.
• Manage end-to-end influencer campaigns—briefing creators, coordinating content calendars, tracking deliverables, and ensuring on-time execution.
• Negotiate and manage creator agreements, usage rights, deliverables, and payment schedules in coordination with legal/finance teams.
• Monitor campaign performance using platform analytics and UTM tracking; generate actionable reports on engagement, reach, CPL, and ROI.
• Collaborate with social, content, and product teams to translate campaign learnings into creative guidelines and iterative optimizations.
• Maintain strong creator relationships—provide feedback, resolve issues, and identify long-term ambassador opportunities and scalable formats (UGC, reviews, livestreams).
  

Skills & Qualifications

Must-Have

• Hands-on experience executing influencer or creator campaigns across Instagram, YouTube, and TikTok.
• Proficiency in outreach and negotiation with creators, including drafting briefs and managing deliverables.
• Ability to analyze campaign metrics and create concise performance reports (engagement, reach, conversions, ROI).
• Familiarity with creator management workflows and platforms (sourcing, tracking, payments).
• Strong organizational skills to manage multiple concurrent campaigns and creator cohorts.
• On-site presence in India and willingness to travel for creator shoots or events as required.
  

Preferred

• Experience with CreatorIQ, Traackr, Upfluence, or similar creator platforms.
• Background in performance marketing, UGC production, or social media content creation.
• Familiarity with Google Analytics, UTM tagging, and basic Excel/Google Sheets modeling.
  

• Work on high-visibility campaigns that directly impact user acquisition and employer-engagement metrics.
• Collaborative, fast-paced team with clear ownership and opportunities to grow into senior influencer or creator lead roles.
• On-site role with structured mentorship, regular creative workshops, and performance-linked rewards.
  

Location:

Hiring company: