Head of UI/UX

Group Bayport is the personalized product partner to millions of people and organizations around the world, empowering everyone to transform ideas into reality. Group Bayport offers a growing portfolio of more than 10,000 customizable products for people, homes and businesses — from everyday items to the wildest and most specific of requests. The company backs this up with 24/7 customer support from design to delivery, dedicated in-house design team, state-of-the-art manufacturing and rapid turnaround times. From customized banners, displays and signs for businesses to personalized outdoor covers and home decor products for consumers, Group Bayport’s house of 11 brands — including BannerBuzz, Best of Signs, Neon Earth, Tarps & All, Covers & All and PatioHQ — make high-quality personalization easy and affordable for all. A global e-commerce leader since 2011, Group Bayport has served over 1 million customers in 42 countries, with offices in Atlanta, Chicago, Pheonix, Ahmedabad, Gurgaon, Mumbai. visit www.groupbayport.com.

If you are a strategic thinker with a passion to lead Design system, UX , UI and you thrive in a collaborative and dynamic environment, we encourage you to apply. Join us in shaping the future of our brand and making a significant impact on our global market presence.

Role Summary

Head of Design & UI/UX

This is a strategic and hands-on leadership role, ideal for a design leader with experience in high-growth D2C eCommerce and a passion for delivering intuitive, beautiful, and conversion-optimized experiences.

Key Responsibilities

Strategic Design Leadership

• Define and own the

  digital experience vision and roadmap

  across all platforms (web, mobile, app).
• Be obsessed about customers and be the

  voice of the user

  in leadership discussions
• Bringing

  UX design

  insights to guide product and business decisions.
• Champion a

  design-first culture

  across the company function, balancing user empathy with business outcomes.
• Create Broad

  Design framework

  and mentor the operation across department: Product, Marketing, Brand , Creative team

End-to-End Ownership of Customer Experience

• Map and optimize the entire

  customer journey

  from discovery, product pages, cart, checkout, post-purchase, to retention.
• Lead experience innovation for global audiences, with adaptations for

  USA , UK, Canada, Australia, New Zealand

• Create design flows for new products and new features to

  ensure higher adoptions

Growth-Driven Design

• Collaborate with Product, Tech, Marketing, and CX to

  optimize funnels, increase conversions, and drive retention

  .
• Partner closely with Performance Marketing and CRM teams to design

  CRO-optimized pages, campaign creatives, and loyalty journeys

  .
• Initiate

  experimentation (A/B testing)

  with Martech team and analytics-driven design decision-making.

Research & Insights

• Oversee qualitative and quantitative

  user research

  ,

  usability testing

  , and customer feedback analysis.
• Initiate localisation specific research to understand how local culture may impact and serves input to design
• Turn insights into actionable design strategies that enhance UX and align with business growth.

Design Systems & Brand Consistency

• Create and govern a

  unified design system

  across web, app, email, and paid media.
• Ensure

  brand consistency

  in every digital interaction while staying agile to market trends and product evolution.

Team Building & Global Management

• Build and lead a

  cross-functional, globally distributed design team

  (UX, UI, Visual, Research).
• Hire top talent across regions, set KPIs, mentor team members, and ensure high design velocity and quality.
• Work closely across different function and ensure customer first approach

Skills & Qualifications

• 7+ years of experience in digital design (UX/UI), with experience in leading cross-functional teams.
• Experience in

  D2C, eCommerce,

  with a global consumer brand experience.
• Strong understanding of Brand and its impact on design and user journey
• Strong understanding of

  customer lifecycle

  , behaviour analytics, and funnel design.
• Proven track record in

  designing high-converting, mobile-first experiences

  .
• Expertise with

  Figma, Adobe Creative Suite, GA4, Hotjar, CRO tools (Adobe Target, VWO)

  .
• Comfortable working with or alongside product and engineering teams – basic understanding of HTML/CSS/JS.
• Strong consumer storytelling ability and Strong business acumen
• Experience scaling a design function in high-growth D2C startup
• Familiarity with platforms like

  Magento, BigCommerce, Shopify , AEM

• Exposure to

  omnichannel retail, loyalty programs, and post-purchase CX optimization

• This demand a high degree of Collaboration with Multiple function – Business , Marketing, Brand, Creative, Product ,Tech
• Good communication with leadership and CXO.

Key Success Metrics

Hard KPIs:

• Increase in
  overall site conversion rate

  (CR)-

  Co-own with CRO head
• Increase in PDP Add to Cart

  (ATC)

  with effective UI optimisation

  –

  Co-own with Business heads

• Increase Cart to checkout

  (C2C) by optimising journey funnels-

  Co-own with product managers & Business heads

• Decrease in

  cart abandonment and bounce rates

  by optimising exit funnels

  –

  Co-own with Marketing Director
• Increase upsell, cross-sell, and

  repeat purchase uplift & RFM metric –

  Co-own with RFM head
• Growth in customer satisfaction

  (CSAT, NPS)-

  co-own with Brand head

Soft KPIs:

• Create impact on Brand by actively bringing regional flavour in Design, UI /UX
• Create a transformation organisation with design first culture across Brand, Product, Creative
• Design delivery velocity and campaign support turnaround
• Multi-function team engagement, retention, and adoption of design system