Head of Sales

Head of Sales

Location:

Industry:

Reports To:

Experience Required:

Joining:

Role Overview

Head of Sales

Key Responsibilities

Offline Sales (Domestic & International)

• Lead and manage all offline sales channels:

• D2R (Direct-to-Retail) program

• General Trade & Modern Trade

• Institutional Sales

  (Schools, Colleges, Canteens)

• HoReCa, Catering, and Airline Collaborations

• Drive penetration and market share growth across multiple cities and states.
• Build and expand the

  Distributor & DSE (Direct Sales Executive) network

  .
• Strategically plan and execute

  export sales

  for countries like New Zealand, Australia, US, UAE, etc.
• Drive partnerships with international distributors, retail chains, and e-commerce platforms.
  

Online Sales

• Own the topline for all digital platforms including:

• E-commerce (Amazon, Flipkart, Cred, etc.)

• Quick Commerce (Zepto, Swiggy Instamart, Blinkit, BigBasket, etc.)

• International E-commerce Portals

  where Skippi is present or plans to expand.
• Coordinate with platform account managers and internal teams to improve visibility, traffic, conversion, and repeat purchase rates.
• Drive digital campaigns in collaboration with the marketing team to boost online sales.
  

Skills & Qualifications

• Proven experience in

  leading sales across diverse channels

  .
• Excellent understanding of

  P&L, pricing, discounting strategies, margins

  , and

  channel profitability

  .
• Advanced

  Excel & MIS reporting skills

  – ability to track, analyse and present data meaningfully.
• Strong interpersonal and negotiation skills with

  excellent written and verbal communication

  .
• High ownership, energetic, entrepreneurial attitude – should thrive in a fast-paced growth environment.
• Ability to work across teams and geographies and lead a large sales team.
• Open to candidates from

  non-FMCG backgrounds

  who have exceptional sales performance track records.

About Skippi

Skippi is a new-age FMCG brand revolutionizing the frozen and ambient snacks space in India and abroad. From becoming the first brand on Shark Tank India to secure an all-sharks deal, to expanding into global markets, we’re on a mission to deliver innovative and nostalgic products to every consumer.

Preferred Candidate Profile

• 8–15 years of sales leadership experience.
• Experience in scaling sales pan-India and/or in global markets.
• Strong exposure to

  both modern and traditional retail

  .
• Quick learner, data-savvy, and willing to travel if needed.
• Must be based in Hyderabad or willing to relocate.
  

What We Offer

• Competitive compensation with performance-linked incentives.
• Opportunity to be part of a fast-scaling national & international brand.
• Autonomy to drive initiatives and lead high-impact projects.
• A young, agile, and energetic work environment.