Performance Marketing Specialist

Job description

We’re looking for a Performance Marketing Executive who can strategize, execute, and optimize digital campaigns across channels like Meta, Google, Amazon, and more. The ideal candidate is data-driven, result-oriented, and passionate about ROAS, CPCs, CTRs, and conversions!

Key Responsibilities:

- Plan, run, and optimize paid campaigns on Facebook, Instagram, Google Ads, and Amazon.

- Monitor daily budgets, performance KPIs, and campaign health metrics.

- Conduct A/B testing on creatives, audiences, and landing pages.

- Analyze campaign performance, generate weekly reports, and provide actionable insights.

- Work with the Marketing team to create engaging ad assets and landing pages.

- Stay up to date with industry trends and best practices in digital marketing and D2C/B2C growth.

Requirements:

- 1–2 years of hands-on experience in managing paid digital campaigns.

- Proficiency with tools like Google Ads Manager, Meta Business Suite, Shopify and GA4.

- Strong analytical and Excel/Google Sheets skills.

- Experience with e-commerce, D2C, or FMCG brands is a big plus.

- Ability to work in a fast-paced, creative, and collaborative environment.

Bonus Skills:

- Basic understanding of SEO and organic growth strategies.

• - Certification in Google Ads / Meta Blueprint.