Head of Product

About CAVA

CAVA is a fast-growing D2C athleisure and lifestyle brand that blends global aesthetics with

Indian sensibilities. Founded with a vision to bring comfort, performance, and style together, we

are on an ambitious growth path—expanding across e-commerce, retail, and omnichannel

touchpoints.

Role Overview

We are looking for a dynamic Head – Product & Buying to lead our design vision and buying

strategy. This role will be pivotal in creating collections that resonate with our community while

balancing creativity, commercial viability, and speed to market.

Key Responsibilities

- Lead the product & design team to develop seasonal collections aligned with CAVA’s brand

identity and consumer needs.

- Translate global trends, consumer insights, and brand strategy into product lines.

- Ensure innovation in fabrics, silhouettes, and functionality for athleisure and lifestyle

segments.

- Oversee sampling, prototyping, and quality benchmarking.

- Define assortment strategies across categories, price points, and channels (D2C, marketplace,

retail).

- Build supplier/vendor partnerships for fabrics, trims, and finished goods.

- Negotiate costs, MOQs, and timelines to optimize margins and speed.

- Maintain balanced inventory: fast movers, core basics, and newness.

- Collaborate closely with Marketing, Operations, and Finance to ensure design and buying plans

meet growth and profitability targets.

- Drive calendar discipline—ensuring timely launches and refreshes.

- Analyze sales & performance data to refine designs and buying decisions.

- Mentor and build a high-performing team of designers and buyers.

- Foster a culture of creativity, agility, and accountability.

Requirements

1. ~10 years of experience in D2C fashion design, buying, or merchandising—

athleisure/activewear experience in men's and women's wear.

2. Strong eye for fashion trends, consumer behavior, and product innovation.

3. Proven ability to balance design aesthetics with commercial outcomes.

4. Excellent vendor management and negotiation skills.

5. Leadership experience in managing teams and cross-functional collaboration.

6. Degree in Fashion Design/Merchandising/Business or related field.

What We Offer

- Opportunity to shape the design DNA of a fast-scaling D2C brand.

- Creative freedom with data-driven decision making.

- Young, passionate, and entrepreneurial work culture.

- Competitive compensation with ESOP potential for the right candidate.