Head of Marketing

About Wellness Extract:

Wellness Extract is a high-growth, research-backed company operating in the nutraceutical and wellness space, delivering scientifically-formulated supplements and health products to global markets. We leverage a robust Direct-to-Consumer (D2C) model supported by cutting edge digital infrastructure, Shopify-powered e-commerce, and expert internal teams focused on content, design, technology, and digital marketing. Our core markets include North America, Europe, and Asia.

Position Summary:

Strategic and results-oriented Marketing Program Manager with 10–13 years of experience driving full-funnel growth across digital platforms. Proven expertise in leading high-performing teams, scaling paid campaigns, and building funnels using advanced tools like Funnelytics, GoHighLevel, and ClickFunnels. Strong background in affiliate marketing, influencer partnerships, and CRM-driven automation. CMO-level thinker with hands-on execution skills and a track record of delivering measurable business outcomes.

Key Responsibilities:

• Full-funnel marketing strategy: TOFU, MOFU, BOFU from awareness to conversion and retention.
• Execution of multi-platform paid campaigns across Meta (FB/IG), Google, YouTube, and TikTok.
• Funnel creation, testing, and optimization using ClickFunnels, GoHighLevel, and Funnelytics.
• Development and scale of affiliate marketing and influencer outreach programs.
• Ownership of all agency partnerships, ensuring aligned goals, delivery, and ROI.
• Planning and execution of email marketing, lead nurturing, and automation workflows via ActiveCampaign / HubSpot.
• Complete CRM ownership, including segmentation, drip sequences, and re-engagement.
• Setup and interpretation of analytics dashboards (GA4, Looker Studio, Triple Whale, Northbeam).
• Drive conversion rate optimization across landing pages, checkout flows & retargeting funnels.
• Team leadership — manage and mentor a 15-member in-house marketing team across verticals (performance, content, creatives, automation, and growth). 

Key Requirements:

• Have 10–13 years of E-commerce experience, preferably in D2C, wellness, supplements, or ecommerce.
• Have proven success owning full-funnel strategy and execution with measurable business impact.
• Are highly proficient in high-end tools like Funnelytics, GoHighLevel, ClickFunnels, Meta Ads Manager, and GA4.
• Understand and have implemented scalable influencer and affiliate marketing programs.
• Have hands-on experience managing high-converting paid campaigns across search, social, and display.
• Have led cross-functional teams and know how to grow, coach, and retain top marketing talent.
• Can translate numbers into action — you’re data-driven, not just data-aware.
• Are highly organized, self-motivated, and hungry to build and lead. 

Why Join Wellness Extract?

• Step into a CMO-level leadership role with full ownership of marketing strategy and execution.
• Lead a 15-member cross-functional marketing team across performance, content, automation, and partnerships.
• Drive growth for a scaling global wellness brand with a strong product-market fit in nutraceuticals.
• Work with a modern, advanced marketing stack including Funnelytics, GoHighLevel, ClickFunnels, and Triple Whale.
• Build and scale affiliate marketing, influencer partnerships, and high-performing digital funnels.
• Collaborate directly with founders and executive leadership, influencing key business decisions.
• Be part of a mission-driven company focused on innovation in health, longevity, and functional wellness.