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Reliance Brands Limited
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Head of Marketing

Head of Marketing

Reliance Brands Limited

0 years

0 Lacs

gurugram haryana india

Posted:23 hours ago| Platform:

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Skills Required

marketing planning research strategy positioning merchandising consistency messaging development design drive crm data analytics management creativity

Work Mode

On-site

Job Type

Full Time

Job Description

The ideal candidate is serve as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives.

Key Responsibilities:

Strategic Leadership

Develop and execute a comprehensive marketing strategy aligned with business goals.
Lead brand positioning, communications, and digital transformation initiatives.
Collaborate closely with merchandising, sales, e-commerce, and operations teams.

Brand & Communication

Ensure consistency in brand messaging across all platforms.
Manage internal and external communications, PR, and media relations.
Oversee development and execution of ATL, BTL, and TTL marketing campaigns.

Retail Marketing & Customer Experience

Design and implement in-store marketing programs to drive footfall and engagement.
Leverage CRM, loyalty programs, and customer data analytics to increase customer lifetime value.
Ensure a seamless and engaging omnichannel customer experience.

Team Management & Budgeting

Lead and mentor the marketing team, fostering creativity and performance.
Manage the marketing budget and ensure effective ROI on campaigns.
Build relationships with external agencies and vendors.

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