Head of Marketing

Job Title: Head of Marketing

Location: Bangalore, India

Company: Hillarys by Hunter Douglas

About Us

Hillarys by Hunter Douglas is a design-led premium brand that brings style, innovation,

and performance into Indian homes through our bespoke window furnishings. As part of

the global Hunter Douglas group, we combine international expertise with local insight

to deliver category-defining experiences. With rapid growth in India, we are looking for a

visionary and hands-on Marketing Head to lead the brand through its next phase of

expansion.

Position Overview

As the Head of Marketing, you will own the end-to-end brand, digital, content, and

consumer marketing strategy for Hillarys in India. This role is critical in building long term brand equity, driving consumer demand, and enabling strong retail and online

conversions. You will lead a cross-functional marketing team and work closely with

leadership to shape the company’s positioning, communication, and go-to-market

approach.

Key Responsibilities

Brand Strategy & Leadership

• Define and articulate the brand’s positioning, tone, and visual identity tailored for

the Indian market.

• Build and execute long-term brand-building programs that drive awareness,

salience, and consumer trust.

• Lead integrated campaigns across ATL, BTL, digital, and experiential

touchpoints.

Digital Marketing & Performance

• Own the full-funnel digital strategy including SEO/SEM, paid media, social, CRM,

and website performance.

• Lead cross-channel performance tracking and optimization, focusing on CAC,

ROAS, LTV, and retention metrics.

• Leverage analytics and insights to shape data-backed marketing interventions.

Content & Communications

• Oversee content strategy for social media, product storytelling, influencer

collaborations, video campaigns, and editorial pieces.

• Lead PR, events, and trade/industry partnerships to strengthen brand voice and

community engagement.

Retail & Experiential Marketing

• Create omnichannel marketing plans that drive footfall and conversions across

offline studios and experience centers.

• Work with retail, design, and product teams to develop customer-centric

communication in showrooms.

Team & Budget Management

• Build and mentor a high-performing marketing team.

• Own the marketing budget, ensuring optimal resource allocation and ROI across

programs.

Qualifications

• 10+ years of experience in brand/consumer marketing with at least 3 - 5 years in a

leadership role.

• Proven experience scaling a premium or D2C brand through strategic and hands on marketing.

• Expertise in digital, brand, and content marketing; experience with luxury,

interior, lifestyle, or design brands is a plus.

• Strong creative sensibility, with a bias for data-backed decision-making.

• Leadership qualities with the ability to build and scale teams in a high-growth

setup.