Head of Marketing

Role Overview:

Head, Marketing

The ideal candidate combines strategic thinking with strong execution capabilities and has a proven track record in scaling growth through full-funnel marketing efforts.

Key Responsibilities:

Performance Marketing

• Lead paid acquisition across Google, Meta, YouTube, and other digital platforms.
• Drive continuous experimentation and A/B testing to improve CAC, CTR, CPL, and ROAS.
• Own end-to-end campaign strategy, execution, and performance analysis.

Referral & Database Marketing

• Design and implement referral programs leveraging parent and student communities.
• Develop automated lead nurturing workflows via email, SMS, WhatsApp, and CRM tools.
• Optimize database segmentation and campaign personalisation to increase conversion.

Outreach & Partnerships (Corporate & Preschools)

• Identify, initiate, and manage partnerships with corporates and preschool networks.
• Develop scalable BTL and partnership-led lead-gen programs.
• Manage outreach programs and community activations to support enrollment targets.

Growth Strategy & Leadership

• Build the growth marketing roadmap aligned with business objectives.
• Own growth metrics: CPL, lead volume, conversion rates, CAC, ROI.
• Collaborate with admissions, marketing communications and business teams to align GTM initiatives.
• Build and manage our in-house growth marketing team.
• Lead and mentor a team of marketers across performance, CRM, referral, and partnerships.

Team Leadership & Collaboration

• Set clear KPIs and guide team members to achieve lead generation and growth targets.
• Foster a high-performance, data-driven culture within the lead generation team.
• Collaborate cross-functionally with Admissions, Creative and Marketing Communications team to drive unified growth strategies.
• Manage external agencies and vendors, ensuring alignment with internal goals and quality standards.

Key Skills & Competencies:

• Proven experience in demand generation, performance marketing, and lead acquisition
• Deep expertise with tools like Google Ads, Meta Ads Manager, CRM/automation tools (HubSpot, Zoho, etc.)
• Strong analytical skills; ability to turn data into actionable insights
• Excellent communication and cross-functional leadership abilities
• Agile, resourceful, and execution-oriented mindset

Key Qualifications:

• MBA in Marketing, Digital Marketing, or related field
• Experience in EdTech, Education, or B2C service sectors
• Knowledge of reg markets and hyperlocal marketing strategies